Let's all agree on one thing: running an eCommerce store is challenging. At the bare minimum, you have to juggle your time between developing a high-quality product, and marketing your product to the right customer, all while delivering an experience that will leave your customers happy. Not to mention, doing all of that along with the rising customer acquisition costs (thanks, looming recession and privacy updates!).
Ecommerce apps are designed to make your life as a merchant easier. Whether an app is built to help you allocate your marketing spend more efficiently, or for an automated way to communicate with customers, there's always an app that's got you covered.
The Shopify app store is home to thousands of independently developed apps for your store that can help you with functionality that expands beyond Shopify’s core product. In this article, we've rounded up the 10 best apps that every store needs in 2023. From influencer marketing to product reviews, to attribution, this list has got your online store covered.
Tapcart allows you to easily transform your Shopify store into a mobile app. It's completely code-free, and you can design your app using Tapcart's drag-and-drop builder. The app allows you to send unlimited push notification alerts to app users straight to their mobile devices, sending them to a dedicated landing page with one-click checkout. The app also ties all your efforts together in an analytics dashboard, where you can track the app's performance.
Lowered acquisition costs: it's FREE to send out push notifications.
Tapcart's pricing starts at $300 per month after the 14-day free trial.
Octane AI is a Shopify app that allows you to easily create product quizzes for your site. It's user-friendly, and you can showcase your quiz directly on your eCommerce website, boosting your customer's engagement with your brand. The best part? When a customer completes your quiz, you collect this data and can use it to segment customers based on their preferences and ultimately send them more targeted content! You can integrate Octane AI directly with your ESP, and create dynamic content for different customer segments.
Increased conversion rates: Not only has the customer already expressed interest in your store, but you also now have data on what products in specific they are interested in. Use this information to send targeted emails, text messages, & more!
Octane AI's pricing plans start at $50 per month and increases depending on your revenue. You also get a 14-day free trial.
It's no secret that user-generated content (UGC) and videos have high engagement rates. Videowise helps you monetize that by creating shoppable videos for you to add directly to your website. The videos can send traffic straight to your checkout page. In addition to that, Videowise also helps you discover your brand's UGC on social media platforms and provides you with insights and analytics about your videos.
Increased conversion rates: having videos on your website will improve your customer’s engagement. Make them shoppable, and you've got yourself a seamless converting tool.
Pricing starts at $99 per month for the starter plan with 50 hosted videos and 10,000 views.
Reviews.io is more than just another online product review platform for your online business. It does allow you to easily collect and display customer reviews on your website, as well as display "nuggets," or highlights taken from your reviews, throughout your store. It also allows you to source UGC content for your store, adding them alongside your reviews for extra social proof. You can even use the app to connect with influencers who have interacted with your brand.
Increased conversion rates: The more social proof you have, the more your customers will trust your brand.
Pricing starts at $89/month for 50 monthly review invitations.
Social Snowball is a word-of-mouth marketing platform that helps you grow revenue through referrals. Their Shopify app lets you create affiliate programs for your customers and creators. You can turn your customers into affiliates, track sales from influencers, send commission payouts, and automate it all. They also have a tool to detect when an affiliate's code is picked up by sites like Honey, so you don't have to worry about discount codes leaking anymore!
Lowered customer acquisition costs: You get to choose your acquisition costs rather than platforms like Facebook determining it for you.
Plans start at $99/month, plus 3% of affiliate-generated revenue. You also get a generous 30-day free trial.
With marketing platforms constantly fighting over attribution, it can be confusing knowing where your sales actually come from. KnoCommerce solves this problem with attribution surveys. You can fully customize post-purchase surveys to your customers, with the option of sending them via email or delivering them on the thank you page. KnoCommerce also allows you to break the data down by average order value (AOV) and products ordered for a better understanding of which channels drove the purchases.
Invest in marketing efficiently: you're able to understand, with confidence, what drove your customers to purchase your products.
KnoCommerce starts at a free plan with one survey of three questions, and its next pro plan starts at $99/month
Gorgias is a customer service app made for eCommerce stores of all sizes. Through the app, you can run live chat and create an automated help desk, where your customers will be able to quickly have their problems resolved. You can also segment and prioritize pre-purchase and VIP customer chats, all while being equipped to help your customers via email and SMS, carrying the conversation when they're not on your website.
Increased conversion rates: nothing encourages conversions like good customer service. Being fast and helpful with your customers can have immense upsides.
Pricing starts at $10/month for the starter plan.
Postscript is an SMS marketing platform that makes it super easy to build customer lists and start conversations with subscribers through text messages. The app will help turn your one-time buyers into repeat customers by continuing the conversation post-purchase, such as advertising new product releases with retention campaigns. You can even create personalized campaigns based on your consumer's data, to get them interacting with content that they're most interested in.
Postscript has a free plan and only charges per SMS. ($0.015/SMS and $0.045/MMS + Carrier fees)
Klaviyo is the must-have email marketing app for eCommerce stores of all sizes, including small businesses. The app allows you to segment customers into specific lists and allows you to create email marketing campaigns. Email marketing flows are triggered by events, which can be pulled from Shopify, such as cart abandoners or first-time purchasers, or can be from one of the 300 platforms that integrate with the app. You can also create and send SMS campaigns through the platform.
Improved customer retention: Re-engage past purchasers with discounts, offers, product releases, and more!
Klaviyo's pricing is based on how many contacts you have. For the first 250 contacts, it's completely free.
Triple Whale is the operating system for ecommerce, created to solve the problem of inaccurate attribution and poor reporting. It gathers all of your analytics from different marketing channels, allowing you to compare real-time data from different platforms and understand the full customer journey from the first click to the conversion. In addition to being able to compare cross-platform media buying metrics, Triple Whale also collects first-party data with the Triple Pixel. This pixel gets added directly onto your website and records first-party attribution data. You can then compare your platform ROAS to the Triple Pixel ROAS and understand which platforms truly drive the sale.
Other features of Triple Whale include a complete creative analysis product, the Creative Cockpit, which is a creative dashboard powered by your brand's first-party data. You can also fully track and manage your influencer and affiliate campaigns with the Affluencer Hub. It's the most comprehensive operating system for your ecommerce business.
Smarter investments: Focus your marketing investments on the platforms that spearhead your efforts, whether it's paid media, affiliate revenue, or creative analysis.
Pricing starts at $100/month for the Triple Whale dashboard. Pricing increases with added features.
There you have it, the complete list of apps you need for your eCommerce website in 2023. Being a business owner is not an easy job, so take advantage of the many apps on the Shopify app store designed to help make your life easier.
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