Ad attribution is the key to understanding the success of marketing campaigns. It’s a data-driven technique that helps us understand which elements of our advertising campaigns are contributing to their success, by giving credit to the various marketing touchpoints along a customer’s journey that leads to a conversion. 

This blog dives into the art of ad testing for both Google and Facebook accounts. It'll cover some of the best practices, the do's and don'ts of running an effective test, and some popular test ideas that you could start implementing right away.

Attribution allows you to assign credit for a sale or conversion to the various marketing channels that led to it, allowing you to make data-driven decisions based on the results. In this blog post, we're going to dive deep into the last-click attribution model, exploring its pros and cons, and discussing how it will effect your eCommerce marketing goals.

The Shopify app store is home to thousands of independently developed apps for your store that can help you with functionality that expands beyond Shopify’s core product. In this article, we've rounded up the 10 best apps that every store needs in 2023.

In this post we've compiled a list of the top 9 eCommerce advertising strategies you will need to drive traffic, increase conversions, and grow online sales. Whether you're a seasoned eCommerce veteran or just getting started, these strategies can help you take your brand to the next level.

Since Facebook can be quite intimidating to new advertisers and smaller players, with its variety of ad formats and targeting options, this guide will give you a comprehensive overview of how to use Facebook Ads for eCommerce and how to correctly measure and attribute your ad performance.

If Meta is any part of your advertising efforts, you know how important it is to control your ad spend and ensure that you're getting the best possible return for your advertising dollars. This blog will outline what exactly Cost Caps are, when you should (and shouldn't) use them, and things to keep in mind if you decide to use them in your overall Facebook advertising strategy.

If you're a marketer in the world of digital advertising, you've likely heard of Target ROAS. This guide will cover everything you need to know about Target ROAS advertising, including how to calculate it, how to set up a target ROAS campaign, and how to measure your results and scale with data.