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How To Sell Internationally On Shopify

How To Sell Internationally On Shopify

Last Updated:  
March 18, 2024

In this article, we'll discuss how to sell in multiple countries with Shopify, including some tips and tools to make the process easier.

Let's get started!

Shopify And Its Features

Shopify is a leading e-commerce platform that allows businesses of all sizes to create an online store. The platform is easy to use and provides everything you need to run an online business, including a customizable website, secure payment processing, and much more.

Shopify also offers a wide range of features and integrations to help you grow your business, including:

●      Hundreds of professional themes to choose from

●      The ability to sell products in multiple countries and currencies

●      A built-in blog tool to help you connect with customers and market your products

●      A wide range of apps and plugins to extend the functionality of your online store

●      24/7 support from Shopify experts and much more

These features make Shopify the perfect platform for businesses that want to expand their reach and sell globally.

How To Sell In Multiple Countries With Shopify

Whether you're just starting out or you're looking to expand your reach, selling in multiple countries is a great way to grow your business. And with Shopify, it's easier than ever to reach new markets and continue growing your online presence.

By following a few simple steps, you can seamlessly open up your business to international customers.

1. Make A List Of The Targeted Countries

The first step is to create a list of the countries you want to sell in. This will help you determine which markets are most viable for your products and which ones you need to research further.

We suggest starting with three criteria:

-       Language: Does your target market speak a language that you can communicate in? If not, you'll need to invest in translations or hire someone who can speak the language fluently.

-       Shipping: Can you easily and affordably ship your products to your target market?

-       Laws and regulations: What are the laws and regulations around selling your products in your target market? Make sure you're familiar with these before you start selling.

Once you've created your list, it's time to start researching each market.

2. Research Your Target Markets

Do some general research on the countries you're interested in and see if there's a potential customer base for your products. You can use resources like Google Trends to get an idea of the demand for your products in each market.

Here are a few things to keep in mind as you research your target markets:

-       Size of market: How big is your target market? This will help you determine how much demand there is for your products.

-       The competition in the market: This will give you an idea of how difficult it will be to break into the market and how much marketing you'll need to do to get noticed.

-       The cultural differences between your target market and your home country: This is important to consider because it will affect how you need to position your products and what messages you need to communicate to appeal to your target market.

-       The logistics of shipping to market: This is important to consider because it will affect your costs and the delivery time frame for your products.

Once you've done your research, you should have a good idea of whether or not selling in each country is a viable option for your business.

3. Shopify Markets: Start Selling in Multiple Countries

Shopify Markets is a management tool that allows businesses to sell in multiple countries. It provides a marketplace for businesses to list their products and services, as well as a payment gateway to process transactions.

Shopify Markets also offers customer support and helps businesses with marketing and shipping.

Overall, it is a one-stop solution for businesses that want to expand their reach to multiple countries, listing products, processing payments, managing orders, and providing customer support.

In addition, Shopify Markets offers valuable insights and resources for businesses to successfully market and ship their products abroad.

You don't need to worry about language barriers or currency conversion. All you need is to set up your shop and choose the countries you want to sell in. Then, add products and configure shipping. That's it! You're now ready to start selling internationally.

Thanks to Shopify Markets, businesses can easily expand their reach and tap into new markets.

Currency Converter Apps On Shopify

There are many currency converter apps available on Shopify that can help you to sell in multiple countries. These apps can help you to convert your prices into the local currency of your target market.

Some of the popular currency converter apps available on Shopify include:

●      Best Currency Converter

●      MLV Auto Currency Switcher

●      Currency Converter Plus

These apps can help you to convert your prices into the local currency of your target market so that you can sell in multiple countries.

Why You Should Hire A Translator?

Shopify has its own translation app that translates your store into multiple languages. However, If you want to successfully sell in multiple countries, then it is important to have a translator. This is because the language and culture of your target market may be different from your own.

A translator can help you to communicate effectively with your target market and understand the cultural nuances of the country. They can also help you to translate your marketing materials into the local language.

Hiring a translator from Fiverr is a great option. Fiverr is an online marketplace where you can hire freelancers for a variety of tasks, including translation.

When hiring a translator from Fiverr, be sure to check their reviews and ratings. This will give you an idea of the quality of their work.

Market Your Business In Multiple Countries

In order to reach a global audience, you need to market your store in multiple countries. The two most effective ways to do this are through Google Ads and Facebook Ads.

Google Ads is the world's largest advertising platform. It allows businesses to target users based on their location, language, and interests.

Facebook Ads is the second largest advertising platform. It allows businesses to target users based on their location, demographics, and interests.

Both Google and Facebook offer a variety of ad formats, such as text ads, image ads, video ads, and carousel ads.

Both of these platforms offer a variety of options for customising your campaigns, so you can make sure that your ads are seen by the right people.

By marketing your store in multiple countries, you can vastly increase your chances of success.

Keep Track of all your eCommerce Metrics

Sell Internationally On Shopify Content

Triple Whale centralizes the metrics from all the tools you use, right into your pocket

Once your business is set up and going, you can integrate a powerful tool like TripleWhale to keep track of all your eCom data metrics in one single platform.

Triple Whale gives you more than just first/last click attribution. Their server-side pixel tracks all your first party data to help increase your ROI on ad spend.

The best features of TripleWhale include but are not limited to:

·       Track your entire business top-to bottom and enter custom spends.

·       Send daily, weekly or monthly reports to anyone in the company.

·       Forecast & track your most crucial D2C metrics.

·       Record changes to understand how they affect your store.

·       Triple Whale centralizes the metrics from all the tools you use, right into your pocket.

·       Triple Whale has a currency convert feature that easily converts different currencies for a unified look at        profit and revenue metrics.


If you want to take your business global, Shopify is a great platform to start with. With its wide range of features and apps, you can reach a global audience quickly and easily. However, keep in mind that selling in multiple countries comes with its own set of challenges.

Be sure to hire a translator who understands the cultural nuances of your target market, and make use of marketing tools like Google Ads and Facebook Ads to help you reach potential customers in those markets. Are you ready to conquer the world with Shopify? Do you want to sell in multiple countries with Shopify? It can be a challenge to set up and manage shop sites in different currencies, tax rates, and shipping methods. But with the right tools and advice, it can be done successfully.

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