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Unlock Klaviyo Pricing Plans: Definitive Guide for Email Marketers

Unlock Klaviyo Pricing Plans: Definitive Guide for Email Marketers

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Last Updated:  
January 7, 2024

If you're a Shopify store owner looking for an email marketing platform, chances are you've heard of Klaviyo.

Scratch that. Chances are you’re using Klaviyo.

It's the big Kahuna of email marketing tools, known for its robust features and powerful automation capabilities. But before you sign up for Klaviyo, it's essential to consider one crucial factor: pricing.

Now, we know pricing isn't the sexiest topic out there, but it's crucial when it comes to choosing the right email marketing platform. Nobody wants to get hit with unexpected fees or be surprised by a sky-high monthly bill. So, in this blog post, we're going to dive into what is Klaviyo email marketing, an in-depth look at Klaviyo pricing, and help you figure out which plan is best for your business.

Don't get us wrong; we're not Klaviyo haters. In fact, we're Klaviyo lovers! We recognize its dominance and value to Shopify store owners. We've been there, done that, and come out the other side with a renewed appreciation for its features and capabilities. But, like any good relationship, we know that it's essential to discuss the not-so-sexy stuff, like pricing, before taking the plunge. So, let's get started!

What is Klaviyo for Email Marketing?

Klaviyo is an email marketing platform specifically designed for eCommerce businesses, especially those running on Shopify. It empowers marketers to create targeted, personalized email campaigns and automation workflows to engage their customers and drive sales.

With the Klaviyo email marketing platform, you can easily build beautiful email templates using a drag-and-drop editor, create dynamic product recommendation blocks, and segment your audience based on various attributes like purchase history, browsing behavior, and demographic data. 

It integrates seamlessly with Shopify, allowing you to synchronize customer data and track valuable metrics such as the revenue generated per email campaign.

Understanding 'Active Profiles'

One important concept to understand when considering Klaviyo's cost is the idea of 'Active Profiles.' In Klaviyo, an active profile refers to an individual contact or email address that has engaged with your emails or website in the past 30 days. These profiles are considered active because they represent people who are more likely to respond positively to your marketing efforts.

Klaviyo's email and SMS pricing plan is based on the number of active profiles you have in your account. It's worth noting that one person can have multiple email addresses or profiles if they use different email addresses to interact with your store. So, when you choose a pricing plan, you should consider the number of active profiles you expect to have and ensure it aligns with your business needs.


Klaviyo's Pricing Plans

Alright, let's dive into Klaviyo's pricing plans! Klaviyo offers three pricing plans: free, email, and Email and SMS. Here's a breakdown of what each plan includes:

  • Free: As the name suggests, the free plan is, well, free! It includes up to 250 contacts and allows you to send up to 500 emails per month. The free plan includes most of Klaviyo's core features, such as email campaigns, signup forms, list segmentation, and Klaviyo tracking.
  • Email: The Email tier is designed for businesses that focus primarily on email marketing. It starts at $20 per month and includes up to 500 contacts, after which, as the number of contacts increases so will the pricing. With the Email tier, you can send unlimited emails and gain access to additional features plus email and chat support.
  • Email and SMS: The Email and SMS tier caters to businesses that want to leverage both email and SMS marketing channels. It starts at $35 per month for up to 500 contacts and increases as the number of contacts increases. In addition to all the features of the Email tier, the Email and SMS tier allows you to send SMS messages to your customers, enabling you to reach them through multiple channels.
  • Klaviyo One: In addition to the Free, Email, and Email and SMS tiers, Klaviyo also offers Klaviyo One, an enterprise-level solution tailored to meet the unique needs of large-scale businesses. Klaviyo One provides advanced customization options, dedicated account management, and personalized support to help enterprise-level brands create highly sophisticated and targeted marketing campaigns.

Which Klaviyo Pricing Plan Should You Choose?

Choosing the right Klaviyo pricing plan depends on your business needs and goals. Here are some factors to consider when making your decision:

Email Marketing Focus

If your primary focus is email marketing and you don't require SMS capabilities, the Email tier provides a comprehensive set of features at an affordable price. It allows you to send unlimited emails and utilize advanced tools to optimize your email campaigns.

Multi-Channel Marketing

If you're looking to expand your marketing efforts beyond email and incorporate SMS messaging, the Email and SMS tier is the ideal choice. It provides all the features of the Email tier while also enabling you to engage with your audience through SMS, allowing for a more diverse and effective marketing strategy.

Budget and Growth Plans

Consider your budget and projected growth when selecting a pricing tier. The Free tier is suitable for smaller businesses or those just starting, while the Email Email and SMS tiers accommodate businesses with higher contact volumes and more advanced marketing needs.

Evaluate your specific requirements and the channels you plan to utilize in your marketing campaigns to determine the most appropriate Klaviyo pricing tier for your business.

Free Klaviyo Pricing Plan: Best for Upstart Brands

The free Klaviyo pricing plan is an excellent option for upstart brands or small businesses that are just getting started with email marketing. It allows you to explore the platform's capabilities without any financial commitment. The 250-contact limit and 500-email-per-month limit may be sufficient for businesses in the early stages, allowing them to learn and build their email marketing strategy. However, it's important to note that the free plan doesn't include all of Klaviyo's features, and the limited number of contacts and emails may be a deal-breaker for larger businesses.

Klaviyo's Email Plan: Best for SMBs

The Email tier is well-suited for growing businesses prioritizing email marketing as their primary channel. With unlimited emails and advanced features like A/B testing and automation, this tier enables businesses to scale their email marketing efforts and optimize campaign performance. It offers a cost-effective solution for reaching a larger audience and nurturing customer relationships through targeted email campaigns. 

Klaviyo's Email and SMS Plan: Decent for Pre-Enterprise


If your business has reached a stage where you require advanced multi-channel marketing features and more sophisticated segmentation, Klaviyo's Email and SMS plan is worth considering. With predictive analytics, dynamic content, and multi-channel marketing capabilities, the pro plan empowers you to take your email marketing to the next level. It suits businesses that are expanding rapidly and have a higher volume of customers to engage with. Also, you can customize your Klaviyo SMS pricing according to the number of credits you need and your growth plan.

In the end, the best plan for you depends on your business size, budget, and goals. Luckily, Klaviyo email marketing and SMS pricing are flexible, and you can always upgrade or downgrade your plan as your business grows and changes. In the next section, we'll take a closer look at the factors that affect your Klaviyo cost and how you can optimize your plan to get the most bang for your buck.

Factors that affect Klaviyo pricing

Now that we've covered the basics of Klaviyo's pricing plans, let's talk about the factors that affect Klaviyo's pricing. Here are some of the most significant factors to consider:

  • Number of Contacts: The more contacts you have, the more you can expect to pay. Klaviyo's pricing plans are based on the number of contacts you have, and the pricing scales up as your contact list grows. For example, if you have 2,500 contacts, you'll pay $30/month for the growth plan.
  • Number of Emails: The number of emails you send per month also affects Klaviyo pricing. Klaviyo counts each email you send towards your monthly limit, so if you send more emails than your plan allows, you'll need to upgrade to a higher plan.
  • Features Used: The features you use on Klaviyo also impact pricing. More advanced features like predictive analytics for LTV, custom properties, and multi-channel marketing are only available on the more expensive plans.
  • Additional Services: Klaviyo offers additional services like SMS and Postcards, which come at an additional cost. If you plan on using these additional services, you'll need to factor in the added cost when determining which pricing plan is right for you.

How to Avoid Paying Too Much

So, how can you optimize your Klaviyo pricing plan to get the most value for your money? Here are a few tips:

Keep your contact list clean

Make sure to regularly clean your contact list by removing inactive or unengaged subscribers. This will help you stay within your contact limit and avoid unnecessary charges.

Segment your list

Segmenting your email list allows you to send more targeted and relevant messages as a part of Klaviyo subscriber enrichment, which can lead to better engagement and sales. It can also help you stay within your monthly email limit.

Choose the right plan for your needs

Take the time to assess your business needs and choose the plan that best fits your budget and goals. Consider factors like the size of your email list, the features you need, and your overall marketing strategy. Also, continue to monitor your growth and reassess your pricing tier as needed.

In the next section, we'll compare Klaviyo's pricing to other popular email marketing platforms to see how it stacks up.

Comparing Klaviyo's pricing to other email marketing platforms

Now that we've covered the factors that affect Klaviyo's pricing, let's compare Klaviyo's pricing to other popular email marketing platforms. Here's a breakdown of how Klaviyo's pricing compares to other email marketing platforms:

Mailchimp Pricing

mailchimp pricing

Mailchimp is one of the most popular email marketing platforms on the market. It offers a free plan for up to 2,000 contacts and a paid plan starting at $9.99/month for up to 500 contacts. However, Mailchimp's pricing can quickly escalate as your contact list grows, and it doesn't offer some of the advanced features that Klaviyo does.

Constant Contact Pricing

constant contact pricing

Constant Contact is another popular email marketing platform that offers a free trial and a paid plan starting at $20/month for up to 500 contacts. While Constant Contact is a good choice for businesses needing a simple, easy-to-use platform, it doesn't offer the same advanced features as Klaviyo.

Drip Pricing

Drip Pricing

Drip is an email marketing platform that focuses on e-commerce businesses. It offers a free trial and a paid plan starting at $19/month for up to 500 contacts. While Drip offers some advanced features that Klaviyo does not, it's not as robust as Klaviyo.

Omnisend Pricing

Omnisend pricing

Omnisend is another email marketing platform that caters to e-commerce businesses. It offers a free plan for up to 15,000 emails per month and a paid plan starting at $16/month for up to 500 contacts. While Omnisend offers some similar features to Klaviyo, its pricing is structured differently and can be more confusing for some users.

Privy Pricing

Privy pricing

If you're looking for a comprehensive email marketing solution for your Shopify store, Privy is another platform worth considering. Privy focuses on capturing and converting website visitors into subscribers and customers through various tools like pop-ups, flyouts, and banners. Let's take a closer look at Privy pricing to see how it compares to Klaviyo.

Privy offers several pricing plans to cater to businesses of different sizes and needs. Here are the main pricing tiers:


  1. Free: Privy's Free plan is a great starting point for small businesses or those on a tight budget. It includes basic features like pop-ups, and sync with Shopify coupons. However, the free plan has limitations of up to 100 mailable contacts.
  2. Starter Plan: The Privy starter plan starts at $30 per month and includes advanced features like automated email campaigns, unlimited email sends, and full access to email marketing. The pricing for this plan is based on the number of active contacts in your account.
  3. Growth Plan: The Growth Plan is designed for businesses that want to leverage advanced targeting and automation features. It offers everything in the Privy Starter plan, plus features like SMS marketing. Pricing for the Growth Plan t is also based on the number of active contacts which is up to 2000 email contacts.

Attentive Pricing

Attentive pricing

Attentive is a messaging platform that enables businesses to engage with their customers through email and SMS marketing. It focuses on personalized and targeted messaging to drive customer engagement and revenue. Here's an overview of Attentive pricing:

Attentive offers customized pricing based on individual business needs. The pricing depends on factors such as the number of subscribers, message volume, and additional services required. Attentive pricing structure is typically designed for larger businesses and enterprise-level clients.

To get specific pricing information for your business, you can reach out to Attentive directly and discuss your requirements with their sales team.

Sendlane Pricing

Sendlane pricing

Sendlane is an email marketing automation platform that offers advanced features to help businesses create and optimize their email campaigns. Let's explore Sendlane pricing to see how it compares to Klaviyo:

Sendlane provides flexible pricing based on the number of contacts you have and the features you need such as professional support and the level of educational resources. 

SendinBlue Pricing 

SendInBlue Pricing

SendinBlue, now called Brevo, is an all-in-one marketing platform that provides email marketing, SMS marketing, and more. Here's an overview of SendinBlue pricing:

  1. Free: Brevo offers a free plan that allows you to send up to 300 emails per day to an unlimited number of contacts. It includes basic email marketing features and the Brevo logo added. 
  2. Starter: The Starter plan starts at $25 per month and allows you to send up to 20,000 emails per month. It includes basic reporting and analytics features and email support.
  3. Business: The Business plan is designed for growing businesses and starts at $65 per month. It offers features like advanced statistics, A/B testing, marketing automation, and multi-user access. 
  4. Brevo Plus: The Brevo Plus plan caters to businesses with high email volume and more advanced needs. Pricing varies but unlimited contacts are allowed. Features include enterprise-grade security, advanced integrations, sub-account management, tailored onboarding, and personalized support. 


Remember to check the latest pricing information on the respective websites of Privy, Attentive, Sendlane, and Brevo (previously called SendinBlue), as pricing structures and plans may change over time.

Overall, Klaviyo's pricing is competitive with other email marketing platforms, especially when you consider its advanced features and capabilities. While it may be more expensive than some of its competitors, it's important to remember that you get what you pay for. Klaviyo's features and capabilities are well worth the investment for many businesses.

Build Better with Klayvio x Triple Whale

Klaviyo is a powerful and reliable email marketing platform trusted by many Shopify store owners. While its pricing may be higher than some of its competitors, the investment is well worth it for businesses that are looking to take their lifecycle marketing to the next level. By leveraging Klaviyo's advanced features and capabilities, you can create targeted and effective email marketing campaigns that drive engagement and sales that bolster customer lifetime value.

But email marketing is just one part of a comprehensive growth strategy, and businesses need to look beyond email marketing to achieve long-term success. This is where Triple Whale comes in.

By combining the power of Klaviyo's email marketing with Triple Whale's data aggregation and analysis, you can achieve your growth goals faster and more efficiently.

If you're a Shopify store owner looking to take your business to the next level, you should consider using Klaviyo and Triple Whale together. With the right strategy and support, you can achieve your growth goals faster and more profitably than ever before. So, invest in your business's future today and start using Klaviyo and Triple Whale to take your e-commerce growth to the next level.

Learn How To Connect Klaviyo and Triple Whale

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