Head of Lifecycle Marketing @ Triple Whale
In this blog post, we're going to dive deep into the world of B2B marketing attribution. We'll cover its importance, the different models available, and how to choose the right one for your business.
Picking the right platform can mean riding the wave of success or sinking like a brick in the digital ocean. So, let's introduce you to the contenders, BigCommerce vs. Shopify!
Let's explore the different types of KPIs and how you can measure and optimize the right key performance indicators across each stage.
Triple Whale is thrilled to announce that it has officially become a Shopify Plus Certified App.
Welcome to the world of retail, where the battleground is as fierce as a Black Friday sale, and the spoils of victory are cold, hard cash. In this ever-evolving landscape, one thing remains constant: the need for effective retail marketing strategies.
Today, we'll delve into the secrets of building the perfect data analytics dashboard that will revolutionize the way you interpret and analyze information
Let's compare these two mighty contenders, Weebly vs Shopify, exploring their features, pricing, ease of use, design, Ecommerce functionalities, SEO capabilities and so much more!
Apple's iOS 17 update includes a new feature called Link Tracking Protection, which automatically removes user-identifiable tracking parameters from URLs.
Let's dive into the world of Shopify vs Etsy, explore their features and advantages, and help you make an informed decision.
Let's embark on a captivating exploration of 20+ engaging alternatives to GA4, each with its unique strengths and features.
Triple Whale's Benchmarks are back! Learn about them and more in this June release.
As a business owner or marketer, you've probably heard of the term "customer lifecycle marketing strategy." But what exactly does it mean, and why is it so important?
Let's explore the importance of email marketing in maximizing customer lifetime value.
Let's explore the common misconceptions of what is a good ROAS and the impact it has on businesses.
In this guide to mastering lifecycle marketing, we'll show you how to create a personalized and effective customer lifecycle marketing that will help your business flourish like a well-tended garden.
Let's look at customer lifecycle vs customer journey, their differences, and their importance in eCommerce.
In this post, we'll explore what exactly customer lifecycle journey mapping is, why it matters in e-commerce businesses, the stages involved in creating a map for success, and some tips on how to get started.
The lifecycle of your customer should take center place in your business strategy. With customer lifecycle journey mapping, you can use data to optimize and improve the entire customer experience from start to finish.
By aligning your eCommerce business with one of the top eCommerce agency partner programs, you gain the support and resources needed to optimize and accelerate your marketing efforts.
In this blog, we'll cover the complete guide to all the formats of TikTok ads, and their specifications. We'll also cover best practices so you know you're getting the most out of your brand.
In this guide, we’re presenting a beginner's guide to operational technology solutions for eCommerce businesses
To help you get started with lifecycle email marketing in your eCommerce business, here is everything you need to know.
Mobile attribution is essential for eCommerce businesses in the same way that a compass is essential when navigating uncharted waters. Without it, eCommerce businesses may find themselves adrift and in a sea of uncertainty.
As a marketer, you know that data is what drives successful campaigns. You strive to understand your audience’s behaviors and preferences to craft effective copy, call-to-actions (CTAs), and advertisements that resonate with them.
Copy has the power to influence and persuade, just like a skilled archer and their bow. Crafting each word of an ad copy is similar to knocking an arrow on a bowstring and pulling back – you must use precision and finesse to ensure your message hits the mark.
Return on Ad Spend (ROAS) is an important metric that tells you how efficient your marketing campaign and ad spending have been. It provides insight into the success of your advertising efforts, allowing you to make informed decisions about where to invest and how much to spend.
A cash conversion cycle (CCC) is the amount of time it takes a business to convert its investments in inventory and other resources into cash from sales.
Customer journey analytics is like a treasure map that leads to customer satisfaction. It helps companies discover new paths they can take to improve the customer experience and better meet customer needs.
Uncover Klaviyo's email and SMS pricing plans with our in-depth review. See why Klaviyo is your best choice for a robust marketing strategy. Start optimizing now.
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266 N 5th Street, Columbus OH 43209