Allen Finn

The Power of a Proven Customer Lifecycle Marketing Strategy

As a business owner or marketer, you've probably heard of the term "customer lifecycle marketing strategy." But what exactly does it mean, and why is it so important?

Maximizing Customer Lifetime Value through Effective Email Marketing

Let's explore the importance of email marketing in maximizing customer lifetime value.

What's a Good ROAS? (Hint: It's Not What You Think)

Let's explore the common misconceptions of what is a good ROAS and the impact it has on businesses.

Mastering Lifecycle Marketing for eCommerce: The Complete Guide

In this guide to mastering lifecycle marketing, we'll show you how to create a personalized and effective customer lifecycle marketing that will help your business flourish like a well-tended garden.

Customer Lifecycle vs Customer Journey: Understanding the Differences

Let's look at customer lifecycle vs customer journey, their differences, and their importance in eCommerce.

Customer Journey Mapping: Charting a Course for Business Success

In this post, we'll explore what exactly customer lifecycle journey mapping is, why it matters in e-commerce businesses, the stages involved in creating a map for success, and some tips on how to get started.

Customer Lifecycle Journey Mapping: What You Need To Know

The lifecycle of your customer should take center place in your business strategy. With customer lifecycle journey mapping, you can use data to optimize and improve the entire customer experience from start to finish.

The Best eCommerce Agency Partner Program To Boost Revenue

By aligning your eCommerce business with one of the top eCommerce agency partner programs, you gain the support and resources needed to optimize and accelerate your marketing efforts.

Every TikTok Ad Spec for 2023

In this blog, we'll cover the complete guide to all the formats of TikTok ads, and their specifications. We'll also cover best practices so you know you're getting the most out of your brand.

Streamline Ecommerce Operations: Top 9 Tech to Master in 2023

In this guide, we’re presenting a beginner's guide to operational technology solutions for eCommerce businesses

From Acquisition to Retention: Mastering Lifecycle Email Marketing in eCommerce

To help you get started with lifecycle email marketing in your eCommerce business, here is everything you need to know.

Unlocking The Power of Data Attribution: A Beginner's Guide

Mobile Attribution: The Definitive Guide for eCommerce Businesses

Mobile attribution is essential for eCommerce businesses in the same way that a compass is essential when navigating uncharted waters. Without it, eCommerce businesses may find themselves adrift and in a sea of uncertainty.

What To Know About A/B Testing

As a marketer, you know that data is what drives successful campaigns. You strive to understand your audience’s behaviors and preferences to craft effective copy, call-to-actions (CTAs), and advertisements that resonate with them.

The Guide To Ad Copy: What You Need To Know

Copy has the power to influence and persuade, just like a skilled archer and their bow. Crafting each word of an ad copy is similar to knocking an arrow on a bowstring and pulling back – you must use precision and finesse to ensure your message hits the mark.

Understanding Return on Ad Spend (ROAS)

Return on Ad Spend (ROAS) is an important metric that tells you how efficient your marketing campaign and ad spending have been. It provides insight into the success of your advertising efforts, allowing you to make informed decisions about where to invest and how much to spend.

Negative Cash Conversion Cycle: What It Is And How To Achieve It

A cash conversion cycle (CCC) is the amount of time it takes a business to convert its investments in inventory and other resources into cash from sales.

Everything You Need To Know About Customer Journey Analytics

Customer journey analytics is like a treasure map that leads to customer satisfaction. It helps companies discover new paths they can take to improve the customer experience and better meet customer needs.

Everything You Need to Know About Klaviyo Pricing

Klaviyo offers three pricing plans: free, growth, and pro. In this post, you'll get a breakdown of what each plan includes.

The Top 8 Customer Retention Strategies For Your Company

eCommerce business owners may view acquiring new customers as a shiny new toy, but keeping the customers that you already have is just as important - if not more so.

Save Time and Increase ROAS with the Triple Whale Rules Engine

Today, we opened beta testing for the first-ever, triple-layered feature designed to augment the media buying experience through automation: The Rules Engine.