If you’re reading this newsletter and you’re not on DTC Twitter, I need you to stop reading this and immediately download Twitter and create an account… Just kidding, finish reading this piece and then get on Twitter. And if you’re already on Twitter and you want a little refresh of your feed with some new follows or you want to make sure you’re in the loop on the best people on DTC Twitter, keep reading!
Why am I near-bullying you to get on the “bird app”? You might think it’s just another social media app for sh*t-posting (though, it is great entertainment from time to time), but to me, and many others in the DTC community, it’s a knowledge bank, a forum, a ~community~. The rock stars behind the brands, agencies, and SaaS companies you know and love share tips, insights, and even ask questions that spark conversation.
I won’t lie, Twitter can get overwhelming, especially when it comes down to who you should follow, so here’s a list of ten DTC folks you should follow on Twitter (in no particular order, so don’t come for me).
Joanne Coffey (@itsJoanneCoffey)
We’re kicking off this list with one of my favorite retention marketing experts. Joanne runs email and SMS at Jones Road Beauty, and as a former email/SMS girl, I’m nothing less than impressed with the work Joanne has done and shares on Twitter, especially around A/B test insights and successful SMS campaigns. From campaigns to flows and how she’s segmenting them, I love seeing her call out specific tactics she’s used so you can try them yourself. It’s a bonus to see how creative she gets using Klaviyo and customer data. To me, Joanne is like a breath of fresh air because she keeps it real and isn’t afraid to ask questions about things she isn’t sure about or wants to hear other opinions on.
Ron Shah (@obviceo)
Ron, is the CEO and co-founder of Obvi, the collagen protein brand with the bright pink branding you cannot miss. With his co-founders, he took the brand to $30 million in revenue in just 3 years, completely bootstrapped. If you’re wondering what his secret recipe is, just look at his Twitter. Ron is the numbers guy and on Twitter, he gets into the financial aspect of the business, like how he was able to scale the company and how he’s able to pay for all the ad spend, R&D, and the holiday season. He’s the opposite of a gatekeeper, and in this economy, we can use some of his knowledge.
Ash Melwani (@ashvinmelwani)
Ash is ⅓ of the Obvi kings/co-founders and was voted Growth Marketer of the Year at Repeat’s CPAs. There are so many reasons that go into that well-deserved award, but for starters, I don’t know anyone who does Twitter threads better than he does. Ash also drives fruitful conversation on Twitter; it’s not just him telling you this or that. As a retention marketer, I’m always learning something from these. He also openly shares insights behind the A/B tests he runs and invites others to share their learnings as well. Sometimes, I’m shocked at how Ash dishes everything out for free.
Nik Sharma (@mrsharma)
Nik Sharma is probably one of the most obvious people you should follow on Twitter. There’s a reason why he’s known as “the DTC guy.” His knowledge bank is vast and spans from launching brands to growth to retention. You’ll see a lot of his own tips and brand launches, but I really love that he retweets and shares insights that he finds valuable from other people as well. Beyond Twitter, Nik hosts a podcast with Moiz Ali called Limited Supply, and every week, he takes it to Twitter to garner the questions people have for their guests. Nik also sends out a newsletter every Sunday, which is the perfect remedy for the Sunday scaries. He truly does the most and shares it with us!
Maggie Sellers (@thehiddenmes)
I had the pleasure of hearing Maggie speak on a panel (with Nik!) the other week and I was blown away by her experience as an investor and advisor of a multitude of consumer brands. She is an expert when it comes to leveraging big names to take a brand to the next level and how to get the celebrity or influencer genuinely engaged and invested in the brand. Beyond Twitter, she has a popular TikTok account where she gives insights into the VC life.
Gina Perrelli (@ginaperrelli)
I may or may not be biased because I’ve worked with Gina for a few years now (and still do), but she’s one of the most bada$$ women founders/CEOs/leaders in the DTC space. She’s a co-founder of Lunar Solar Group, a digital marketing agency, as well as the founder and CEO of Retextion, a subscription app and retention tool. If you don’t know her, that’s a huge miss. She’s a retention expert and will share that on Twitter in the form of incredible emails her CRM team has designed as well as how brands have been using Retextion to combat churn and keep that retention high. She also shares very legit info like how she’s the most productive when she eats Chick-fil-a for lunch and wears high socks and leggings. But the real privilege of following Gina on Twitter is getting a say on what color she should get her nails done.
Eli Weiss (@eliweiss)
Eli is my CX king for a reason. He’s an empath who actually gives a sh*t about his customers, whether it’s at Simulate, Olipop, or currently at Jones Road Beauty. I know Twitter is heavily flooded with talk about growth and ads (at least my feed is), so I love seeing Eli’s candid tweets about the importance of CX and how to crush it, or just life in general, especially when I’m having a tough day as a CSM. He also sends out a killer CX newsletter each week, which I highly recommend subscribing to, especially if you’re not in CX.
Andrew Youderian (@youderian)
Andrew is the founder of eCommerceFuel, a private, vetted community of 7-figure+ store owners, so you can only imagine all the insights he’s learned from this community of rockstar entrepreneurs. From ads and CPAs to catalog to shipping, Andrew really covers all the bases, and whether the information is his own or from another person on Twitter, he shares the wealth.
Bari Rosenstein (@basicallybari)
Let’s vow to never underestimate or overlook the power of social and their managers. Bari comes from Coca Cola and currently runs social for your favorite mall foods–Auntie Anne’s and Jamba Juice. Imagine the incredible personality that’s behind these brands’ socials and that’s exactly what you get on Bari’s Twitter. Bari serves us great fit pics, foods, and just things about her day, which we can all use on DTC Twitter to break up all the shop talk. And she’ll dish us with results and insights of her incredible work. It only makes sense to follow SMMs (social media managers) on social media. And yes, I learned what SMM meant from Bari’s Twitter.
Kendall Dickieson (@flexiblefoodie)
When I think of food and social, I think of Kendall She’s on a mission to show brands that organic social and influencer marketing aren’t dead. Self-titled as a grocery store snob, she’s been crushing it for brands that are probably sitting in your kitchen right now, like Graza. She’s slowly becoming a Twitter thread girly, which I stan, but I also live for her day-to-day personal life updates. If you want to be social with Kendall (and Nik), follow her and maybe you’ll score an invite to a Rumble class.
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