Artificial Intelligence (AI) is helping brands streamline their business processes. It's cost-effective, sustainable, and scalable.
One of the industries AI has made a big impact on is eCommerce. Online shops can now automate everything from customer fulfillment to inventory.
In this article, we’ll be showing you the top five AI tools any eCommerce shop can leverage this 2023. But each shop has different needs. It’s up to you to decide the tasks to automate.
AI can do a lot. But if you want to increase sales using AI, you need to support every step of your customer’s purchasing journey.
You can improve customer experience by automating the following:
Marketers can automate product uploads, email outreach, content publishing, and much more. But among the most important things you can automate in marketing is personalization.
AI can personalize marketing campaigns and content for each customer. Research suggests that 80% of customers are likely to buy from brands offering personalized experiences.
It can also identify patterns in customer data and use this information to segment customers into specific groups. This allows marketers to tailor campaigns to specific groups of customers.
Every eCommerce shop needs to have good copy on its product descriptions, key landing pages, and call-to-action pages. It helps persuade customers to make a purchase.
But manually writing copy for every product and every page on an ever-expanding eCommerce site sounds like a nightmare. That’s where automation comes in.
You can use automation to highlight a product’s best features, schedule content publishing, and streamline the overall process.
Here are some aspects of customer support you can easily automate:
Now that we have a baseline understanding of what aspects we can automate in eCommerce, let’s explore the top 5 AI Tools you can integrate into your online stores today.
Pixelcut is a powerful AI tool that any brand can use. The best part is, you can use it on your phone for free! It’s a good alternative to Photoshop if you’re not that savvy with editing software.
The free tools Pixelcut offers include a background remover, a magic eraser that removes unwanted objects, an image upscaler, and more.
But one of the app’s strongest features has to be its AI product photos. Pixelcut’s product photo maker allows you to say goodbye to boring old stock photos.
Having a discount for the holiday season? You got it! Does your shop have more of a summer feel? Easy!
If you want unique product photos that match your brand’s personality, using Pixelcut’s AI-powered tools is a no-brainer.
People are saying that ChatGPT is the new Google. If you use ChatGPT it gives you straight-to-the-point answers. The issue is the information is mostly generic.
Think about GPT this way, it’s an AI that learns from available online data. That’s why most of the sentences it creates are generalized.
But that doesn’t mean that it can’t help you streamline business processes. You can use GPT to generate product descriptions, integrate it into chatbots, and write content for your sites.
Just make sure to fact-check the information GPT is throwing at you. Also, note that some information that predates 2021 might not be available.
Jasper AI can help you streamline your eCommerce copywriting. Walls of text can be boring to read. But it does help sites rank in search engines like Google.
With the help of Jasper AI, you can take long-form content and make it more engaging and visually appealing. It can also improve your content writers’ productivity.
The platform has an incredible community that helps users out with guides of their own. They even have guides on how eCommerce platforms can scale blog content.
It even includes several templates available called “skills”. You can use them to create Facebook Ads, captions, cold emails, and more.
All you need is to input your company or product name, a brief description of your product, and the tone of voice you want the copy to be.
A chatbot is designed to automatically engage with customers. These interactions are triggered by predetermined events and conditions related to the customer's activities in your stores.
Among the best chatbots out there is Chatfuel. It helps you improve customer relationships and increase engagement rates.
You can respond immediately to customer concerns, keep them updated, and more. Here are some of the features included in Chatfuel.
MarketMuse is an AI tool that helps businesses optimize content strategy. It can help eCommerce shops lower content creation costs while improving its effectiveness.
Using natural language generation (NLG) technology, MarketMuse can process tons of content items in mere seconds. This helps create comprehensive content in mass that prioritizes quality.
With the help of MarketMuse, you get a solid roadmap for your next content briefs. Here are some of the features MarketMuse offers:
AI is helping eCommerce shops optimize their business processes. It cuts time spent doing repetitive tasks and automates important features that can improve sales and conversions.
But before investing time and resources into automation, consider the following:
And if you're looking for a tool to help you track how using AI affects your business, give Triple Whale a try!
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