This blog dives into the art of ad testing for both Google and Facebook accounts. It'll cover some of the best practices, the do's and don'ts of running an effective test, and some popular test ideas that you could start implementing right away.
When it comes to running Facebook Ads, you have a few choices. You can work with a Facebook advertising agency, a freelancer, or run your Facebook Ads in-house. This article teaches you how to run Facebook ads and more importantly, how to scale up your campaigns.
To make sure your brand thrives for years to come, you’ll need to focus your marketing team’s energy on developing a creative strategy founded on nine direct response principles. Here are 9 fundamentals to focus on when developing and optimizing your Facebook ad creative.
Attribution allows you to assign credit for a sale or conversion to the various marketing channels that led to it, allowing you to make data-driven decisions based on the results. In this blog post, we're going to dive deep into the last-click attribution model, exploring its pros and cons, and discussing how it will effect your eCommerce marketing goals.
In this post we've compiled a list of the top 9 eCommerce advertising strategies you will need to drive traffic, increase conversions, and grow online sales. Whether you're a seasoned eCommerce veteran or just getting started, these strategies can help you take your brand to the next level.
If you want to get the most out of your advertising budget, then increase your return on ad spend (ROAS) should be a top priority. Learn how to increase ROAS in this post.
If Meta is any part of your advertising efforts, you know how important it is to control your ad spend and ensure that you're getting the best possible return for your advertising dollars. This blog will outline what exactly Cost Caps are, when you should (and shouldn't) use them, and things to keep in mind if you decide to use them in your overall Facebook advertising strategy.
Do Facebook Ads work? Without a doubt. You just have to know which buttons to push. Here’s a breakdown of the core elements we are focusing on at ATTN Agency to drive sustainable improvements within Facebook and Instagram ads to hit our clients big picture goals, and how you can apply them to your own strategy.
If you're a marketer in the world of digital advertising, you've likely heard of Target ROAS. This guide will cover everything you need to know about Target ROAS advertising, including how to calculate it, how to set up a target ROAS campaign, and how to measure your results and scale with data.
In this blog we’ve mapped out the basics of ad tracking for ecommerce – plus some strategies and helpful tools to consider in 2023 – so you can feel confident on how to plan your marketing strategy and ad spending.
Here is where and how we recommend spending your time in Triple Whale as the holidays approach.
In this post we'll take some time to show you the latest changes that could be affecting your Facebook ads for eCommerce and illustrate a few metrics that can help you become more adept at harnessing the power of Facebook for your eCommerce venture.
In this blog we have must read material going into BFCM and the rest of the year.
In this blog we have simple tips to 10X your productivity, we a breakdown of Meta’s newest feature that will allow you to sell products natively via Instagram DMs and we recommend you 10 documentaries that will change the way you think about business.
In this blog we learn how to construct high converting landing pages, we talk about Meta COO who stepped down and what that means for you as an ecommerce marketer. In addition, we dive into the evolution of ecommerce towards digital products.
In this blog we have a breakdown of the wild takeover Elon Musk pulled on Twitter, some new Performance Max updates that ecom marketers should know about and an entertaining and informative thread on the history of Chuck E.
In today's blog we discuss five major strategic mistakes ecom brands make, how to unlock growth via TikTok Ads and we have a quick round-up of email design inspiration for your ecommerce brand.
FB Ads Manager can be confusing. Below, we will look at my top 5 favorite indicators for evaluating poor performance and how to optimize them.
As digital marketers, we typically perceive and evaluate ads by the results they produce. But in focusing on outcomes, we often fail to consider how we achieve those outcomes. So how does advertising actually work? In this article, we'll answer this question and find the key to building effective advertising strategies.
In this article, we touch on FB launching automated ad buying, dubbed “Ad Strategies”. It looks like a souped up version of Boosted Posts, nevertheless fascinating to see what FB is using resources on.
Google Performance Max changes everything for fledgling e-commerce brands in 2022. Learn about it in this post.
Learn how to write effective ads that actually convert in 2022 and beyond from Chris Meade, founder of Crossnet! Get your creative hat on and let’s begin.
The DTC industry is rapidly evolving through the use of psychology-based creative in advertising. Learn how humans are wired to respond to these types of ads.
Even though Facebook's traffic campaigns have a bad reputation, they can contribute to a profitable customer acquisition strategy. Find out everything you need to know before wasting your time and money.
The days where you could sell anything profitably on Facebook with a few simple targeting hacks are long gone. But that doesn’t mean that broad is the only option, or the right option for your brand at this moment in time.
Let’s talk TikTok Ads vs. Facebook Ads. In this post, we run through the pros and cons of each platform, and talk about which is best for advertising in 2023.
Are you looking to create Facebook ads? Then this post will provide you with great Facebook ad examples to inspire you.
ROAS is, by far, the most crucial metric to measure an e-commerce store's paid ads investments. But how do you find ROAS? Read on as we explore ROAS vs. ROI, and explain why ROAS isn't absolute.
Acompany spending 48% of revenue on marketing would spark anyone’s interest. We mocked up a HIMS Triple Whale dash and broke down some scenarios that may help you think about what you’re willing to spend on new-customer acquisition costs.
In this blog, we explore what makes a genius, Pinterest ads, and how Starbucks extracts maximum value out of every customer.
This post is going to focus on tactical steps you can take to improve your Facebook Ads Performance after iOS 14, an Apple update that drastically reduced the amount of data in the Facebook Ads ecosystem.
In this episode, we go over the media buying landscape and see what's working and what's not. #Adspend
In this episode, we sit down with Noah Tucker from social snowball and talk about Affiliate Marketing, NFTs, and traveling the world. #ROAS
in this episode, we pull back the curtain on what is working right now in media buying and what you might want to consider doing. #Adspend
Welcome to Adspend, a podcast brought to you by Triple Whale! Join our fantastic hosts Rabah Rahil, Ash Melwani, and Cody Plofker as they dive into all things media buying and eCommerce marketing. #Adspend