Online Advertising

Elevate Your Pet Brand: Boosting Customer Lifetime Value and Conversions

Pet brands must contend with higher CPC, CPM, and CPA costs, combined with a much lower average order value than most DTC brands. It’s more challenging to acquire new customers than ever, which makes nurturing existing customers a very important strategy to set yourself apart from the pack. In this article, we’ll outline how to understand the modern pet owner, the importance of focusing on customer lifetime value (LTV) as a DTC pet brand, and how to ensure you’re crafting an experience that will keep your customers returning for more. 

Trends by Triple Whale: Week of September 2nd, 2024

Another week, another round of Trends by Triple Whale. We’re taking a look at ecommerce metrics for a large cohort of Triple Whale users across Meta, Google Ads, and TikTok platforms. How did your performance compare for CPM, CPC, CPA, and ROAS?

Beyond Paid Ads: Why You Should Be Investing in Influencer Partnerships for Customer Acquisition

In this blog, we’re going to dive into how influencer partnerships can improve your ecommerce store’s customer acquisition and how you can maximize the results by combining it with an affiliate-first approach.

Start Your Peak Prep Early! Acquisition and Retention Strategies for a Successful Holiday Season

It's never too early to prep for BFCM! In this blog, we'll outline two different strategies for getting ahead of the busy season: retention and acquisition marketing. Don't leave money on the table!

Trends by Triple Whale: Week of July 15th, 2024

Another week, another round of Trends by Triple Whale. We’re taking a look at ecommerce metrics for a large cohort of Triple Whale users across Meta, Google Ads, and TikTok platforms. How did your performance compare for CPM, CPC, CPA, and ROAS?

The AI Transformation: Issue #13

We're back with an issue of The AI Transformation: a product update on all things Triple Whale! Read on to discover use cases for the new version of Triple Whale, platform updates, Moby use cases, Board templates, and a glimpse behind the scenes for what our team is most excited for!

Optimizing Ecommerce Growth: Leveraging Total Impact Data and Post-Purchase Surveys

This article covers how this powerful tool provides a comprehensive view of your customers’ paths to purchase, helping you optimize strategies, allocate budgets more effectively, and achieve measurable growth. 

7 Strategies to Improve ROAS in 2024 and Beyond

If you're looking for ways to improve ROAS, we've got 7 actionable strategies from ecommerce experts you can apply to your marketing efforts, today!

Trends by Triple Whale: Week of June 24, 2024

Another week, another round of Trends by Triple Whale. We're taking a look at ecommerce metrics for a large cohort of Triple Whale users across Meta, Google Ads, and TikTok platforms. How did your performance compare for CPM, CPC, CPA, and ROAS?

How Organic Search Marketing (SEO) Fits Into the Marketing Funnel, and How Triple Whale Helps Identify SEO’s Impact

Discover how Triple Whale’s analytics can enhance your organic search marketing strategies for maximum top of funnel acquisition.

The AI Transformation: Issue #10

We're back with another issue of The AI Transformation: a product update on all things Triple Whale! Read on to discover use cases for the new version of Triple Whale, platform updates, Moby use cases, Board templates, and a glimpse behind the scenes for what our team is most excited about!

Trends by Triple Whale: Week of June 10th, 2024

How did your ecommerce metrics compare to these benchmarks from thousands of Triple Whale users? Take a peek at metrics like CPM, CPC, CPA, and ROAS and how they differed amongst the most popular ad platforms: Meta, Google Ads, and TikTok.

How to Use Marketing Campaign Analytics in Ecommerce

In this guide, we will explain 10 ways to use SQL for campaign analytics and introduce a way to get the benefits of SQL without having to learn it.

8 Strategies to Improve Average Order Value for DTC Brands

In this article, we’ll have a look at some different strategies for improving average order value (AOV) which are as effective, but often overlooked. Here are some important ways you can boost the AOV of your DTC store and maximize your CAC.

Trends by Triple Whale: Week of June 3rd, 2024

How did your ads perform last week? Take a look at how Triple Whale users fared with their ad performance on Meta, Google, and TikTok in this breakdown of the Memorial Day sales week.

Google Marketing Live: 6 Google Ads Innovations We’re Excited About

In the Google Marketing Live keynote, Google unveiled several ways their improved technology helps them better meet the needs of advertisers, from creating new immersive ad experiences to generating high-performing creative assets. This blog will outline the top five announcements we’re most excited about!

Optimizing Customer Acquisition Through Strategic Offer Testing

Strategic testing of various customer acquisition (CAC) offers enables a business to grow their customer base while doing so profitably. A business should use the data to guide decisions for future offers, including buy one get one (BOGO), percentage discounts, flat discounts, and gifts with purchase. Since each offer has a unique impact on customer behavior, it's important to understand the nuances to make informed decisions for future campaigns.

Taboola x Triple Whale for Advertising Insights

Introducing the Taboola x Triple Whale integration, where combining Triple Whale's first-party data and Taboola’s extensive ad metrics allows you unparalleled visibility into your marketing efforts. It’s all about connecting the dots between ad spend and actual sales, ensuring every decision is data-driven. Ecommerce brands can leverage this integration to optimize ad spend, enhance customer acquisition, and maximize profitability.

Trends by Triple Whale: Week of May 20th, 2024

Each week, we'll take a look at ad performance across thousands of DTC companies using Triple Whale to optimize their advertising efforts. Read on to see how the metrics landed for ad performance during the week of May 12-19th, 2024.

8 Strategies to Improve Average Order Value for DTC Brands

In this article, we’ll have a look at some different strategies which are as effective, but often overlooked. Here are some important ways you can boost the AOV of your DTC store and maximize your CAC.

How to Use Marketing Campaign Analytics in Ecommerce

In this guide, we will explain 10 ways to use SQL for campaign analytics and introduce a way to get the benefits of SQL without having to learn it.

SQL for Marketers: 7 Essential SQL Queries Every Ecommerce Marketer Must Know

In this article, we’ll share the most useful SQL queries for ecommerce marketing and how you can put this data into action. Triple Whale lets you chat with your data so you don’t have to write SQL queries from scratch. But experimenting with beginner SQL will help you use Triple Whale to ask the right questions about your data.

MNTN x Triple Whale for Connected TV Ad Performance Insights

Introducing the MNTN x Triple Whale integration, where you can access your MNTN metrics directly in the Triple Whale dashboard. When you integrate your MNTN data with Triple Whale’s first- and zero-party data, you can dissect ad performance a little more granularly with the insights needed to refine and elevate your advertising game. 

Trends by Triple Whale: Week of May 13, 2024

Each week, we're taking a peek at ad performance for thousands of Triple Whale customers across a broad spectrum of industries to pick out trends in ROAS, CPA, CPC and CPM on platforms like Facebook, Google Ads, and TikTok. Last week we had a special holiday, Mother's Day, that may have have influenced how ads performed.

Decoding the Customer Journey: The Position-Based Attribution Model Unveiled

The evolution of attribution models has paralleled the complexity of consumer paths in the digital age. As marketing campaigns became multichannel and consumers began interacting across multiple platforms, the need for sophisticated models like position-based attribution became apparent. In this article, we outline exactly what position-based attribution is and how it can lead to more efficient and effective marketing efforts.

Outbrain x Triple Whale for Data-Driven Insights

Introducing the Outbrain integration for Triple Whale, where you can unlock powerful data aggregation and attribution, giving you the insights you need to optimize campaigns for maximum ROI. Read on to learn more about how you can view your Outbrain campaign data alongside other marketing channels inside Triple Whale!

Operationalizing Creativity: Customer Acquisition Through Systemized Iteration and Optimization

What's the secret to customer acquisition? There's a newer, systemized, and more efficient way to drive results for your DTC brand, and it involves having a dialed-in brand, creative, and performance marketing strategy. With all of these aspects working in harmony, the success will come! Read on to learn more!

SQL for Marketing in Ecommerce: Benefits + Use Cases

These days, there's a plethora of data available for DTC brand owners to utilize in their marketing efforts, but there's often so much data it's tough to make timely and informed decisions. In this article, we discuss the benefits of using SQL for marketing in ecommerce to gain a deeper understanding of your customers, optimize your marketing campaigns in real time, and drive significant revenue growth.

The Whalies: Innovation, Inspiration, and a Rockin’ DTC Party

Did you miss the biggest DTC event of the year, and want to know what went down? Check out our recap of the main stage sessions here!

Stop Blaming Meta: A Look at Ad Performance in March 2023

Many members of DTC Twitter were sounding the alarm that something was very wrong with Meta in March of 2024. We took a look at the data for thousands of ad accounts and compared the metrics to last March. What did we find? Performance isn't drastically different than last year. A drop in performance might not be due to Meta at all - read on to find out more!

Deciphering Multi-Channel Attribution: A Comprehensive Guide

Unlock marketing ROI with multi-channel attribution. Optimize budgets, high-value channels, and your customer journey with AI-powered data-driven decisions.

Why a TikTok Ban Would be Bad for Business

In this article, we’ll discuss why exactly the US government is pushing for a ban (or at least a divestment from Chinese investors), how brands have benefitted from TikTok in recent years, and why we think a TikTok ban would be bad for small businesses (backed with a peek into Triple Whale data). 

11 Ways to Create a Strong Brand Identity for Ecommerce Website

Looking for ways to create a strong brand identity for an ecommerce website? Boost your ecommerce site's recognition by implementing these 11 concise tactics.

DTC Killed the Mall Shoe Store: The Rise of Omnichannel Commerce

Remember when we actually enjoyed shopping malls? In this article, we'll talk about how direct-to-consumer sales have nearly made malls a thing of the past and what brick-and-mortar retailers can do to seamlessly operate their business both online and in-person. Because, at this point, if you’re only selling brick-and-mortar, you’re losing out on sales. 

Building the Next Gymshark: Economies of Scale

It's hard to believe a company like Gymshark started in a garage and is now competing with brands like Nike, Lululemon, and Adidas. We got a peek at Gymshark's 2023 financials, which showed 15% year-over-year growth and a slim 1.8% profit margin. How does their marketing spend compare to Triple Whale brands in a similar revenue cohort? Answer: they spend way, way more. Read on to find out why.

Unlocking the Power of A Linear Attribution Model

Need a way to track and credit sales conversions to all of your customer's touchpoints along the buying journey? This blog breaks down how linear attribution works, and how to leverage it to work for your business.

People Buy From People: The Future of Creator x Brand Collabs

The MKBHD x Ridge partnership represents a new trend in ecommerce, where a well-known creator joins forces with an established brand, rather than trying to build their own business from the ground up. In this article, we’ll discuss why this type of partnership is mutually-beneficial and why we believe it represents the future for creator-led brand partnerships.

Cannabis in Ecommerce: How Brēz Set a New Standard for Alcohol-Alternative Beverages

Have you noticed a lot more alcohol-free or alcohol alternative beverages popping up? You're not the only one, and it's a real movement! In this article, we'll discuss what Brēz is, what sets it apart, and take a look at its January 2024 ecommerce statistics benchmarked against other Triple Whale Food & Beverage brands.

Whale Informed #003: Zuckerberg's Meta Quest 3 vs. Apple Vision Pro & MrBeast Dropping DTC

In this week's episode of Whale Informed, Ethan and John discussed Mark Zuckerberg's “honest review” of the Apple Vision Pro, some strategy and news surrounding a creator-led brand that dropped their ecommerce presence last week.

Super Bowl Sunday: Commercials, Traylor, and How Triple Whale Brands Advertised by Industry

Did you tune in to The Big Game to watch football, get advertised to, or to see Taylor Swift? Lucky you, you got all of those things! In this article, we’ll take a peek at some of the hottest Super Bowl ads, how brands are trying to latch onto the Taylor Swift rocket, and a peek into the Triple Whale data to see how our brands spent money on advertising the big day this year compared to last. 

Unlock TikTok: 3 Ways to Turn Low AOV into More LTV

TikTok might be the best place to advertise low ticket items, which might feel counterintuitive to someone looking to increase their AOV. But what if you treated TikTok as an acquisition funnel to turn low AOV into higher lifetime value? It's a great idea. Read more about it here!

Whale Informed #001: What’s Happening in ECommerce?

Introducing Whale Informed, the show where we don't provide business advice, but we do tell you what's happening in and around the ecommerce world. In this blog from the episode content, we break down authentic brand endorsements, the path to the first 1-person $1 billion dollar company, and a peek into some 2023 industry trends. Give it a read!

Five Predictions for ECommerce Trends in 2024

2024 is bound to be a wild year for DTC brands! Our Head of Consulting, John Coyle, shared five predictions for 2024 based on what we learned in 2023. Give it a read, and let us know if you’re ready for where these trends are heading! 

8 Agencies Spill Their 2023 Lessons

After surviving yet another unprecedented year, eight marketing agencies are sharing their top predictions for 2024 based on some hard lessons learned in 2023.

How Brands Used TikTok to Drive Sales for BFCM 2023

Some big brands made some big moves on TikTok for BFCM 2023, and they'll be dancing their way to the bank. Take a closer look at the potential for DTC brands advertising on TikTok, and how over 11,000 Triple Whale customers allocated ad spend to this relative newcomer to the online advertising arena.

How Brands Used Google Ads for BFCM 2023

With data from over 11,000 Triple Whale stores across different revenue cohorts, we outline how brands chose to allocate spending to Google Ads and how those ads performed for BFCM 2023.

Enhancing Customer Understanding with Cohort Analysis

When you track and analyze cohorts, you can craft highly effective marketing campaigns without going over your budgeted ad spend. This article outlines how cohort analysis is your ticket o an improved understanding of your customers and what motivates them to purchase your products.

How 5 Triple Whale Brands are Advertising for Black Friday (and what we love about them)

How to Take Care of Your Sales (and Yourself) During BFCM

It's the most stressful time of the year! Read on to learn quick tips for a successful BFCM, a review of what BFCM looked like in previous years and what we expect this year, and some stress-reduction hacks to keep you sane during the busiest gifting season.

Why Post-Purchase Surveys Matter: Using Zero-Party Data to Uncover Customer Insights

What are post-purchase surveys, and why do they matter? In this article, we'll discuss what you should ask in a survey and how to use your responses to improve the customer experience to keep your loyal customers coming back.

Riding the Viral Wave: Preparing and Responding to Sudden Fame in DTC Ecommerce

In this blog post, we'll talk about the Taylor Swift effect, how brands tend to wrap their arms around viral moments, and how you can prepare to capitalize on your DTC brand going viral to keep the sales rolling in long after attention fades.

4 Things To Consider When Running Advantage+ Shopping Campaigns on Meta

There's a lot of things to know about setting up and launching your own Advantage+ Shopping Campaigns on Meta. Here are 4 tips to get started!

SMS Marketing for Ecommerce: How to Send the Right Messages for Your Brand

Learn about the basics of SMS marketing, the benefits for your business, and some of the best platforms to make SMS a key part of your marketing strategy.

Revolutionize Influencer Marketing: Optimize Video Shopping to Elevate Customer Engagement

A great introduction to video shopping, how to add shoppable videos to your site, and some tips for producing high-quality content for brands and influencers alike.

How Triple Whale Helped the Miami Heat Grow Their Revenue by 275% During the 2023 Playoffs

Heat culture is real, and so is Triple Whale. Learn how the Miami Heat used Triple Whale to help turn playoff hype into profit.

Programmatic Ads 101

Find out what programmatic advertising is, how it works, and how you can apply it to your own marketing campaigns.

4 Ways Brands are Using Triple Whale to replace and supplement GA4

The Complete Guide to Shopify Bundles

The ability to create product bundles right in Shopify is finally here! Learn why, when, and how to create bundles to increase your AOV and boost revenue.

Mastering Ad Naming: Boost Organization and Creative Analysis

Some tips to keeping your ad names organized by following these naming conventions!

Turn Small Clips into Big Profit: A Guide to YouTube Shorts

Short videos can = big gains!

Understanding Revenue Attribution and Why It's Important

If you don't know where your sales are coming from, you're wasting advertising dollars.

I Read Nielsen’s 2023 Marketing Report So You Don’t Have To

Nielsen's 2023 Marketing Report is 23 pages of delicious data on the state of advertising. Here’s the TLDR, and what it might mean for you.

Is Ecommerce Dead? The Evolution of the Middleman

Feeling like DTC is dead? Drew doesn't totally agree. Here are his predictions for the future of ecommerce.

Scaling on Facebook in 2023 with Ad Creative

Unlock the power of your ad creatives and boost your Facebook advertising results with these tested ad creative strategies!

The Great TikTok Debate: Banned, Bought, or Business As Usual?

What’s going to happen if TikTok gets banned? Will Meta swoop in and buy it? What would happen to our society, and is it a good thing?

The Complete Guide To Effective Ad Testing

This blog dives into the art of ad testing for both Google and Facebook accounts. It'll cover some of the best practices, the do's and don'ts of running an effective test, and some popular test ideas that you could start implementing right away.

How to Run Facebook Ads

When it comes to running Facebook Ads, you have a few choices. You can work with a Facebook advertising agency, a freelancer, or run your Facebook Ads in-house. This article teaches you how to run Facebook ads and more importantly, how to scale up your campaigns.

9 Critical Facebook Ad Creative Fundamentals

To make sure your brand thrives for years to come, you’ll need to focus your marketing team’s energy on developing a creative strategy founded on nine direct response principles. Here are 9 fundamentals to focus on when developing and optimizing your Facebook ad creative.

The Pros & Cons of Last-Click Attribution

Attribution allows you to assign credit for a sale or conversion to the various marketing channels that led to it, allowing you to make data-driven decisions based on the results. In this blog post, we're going to dive deep into the last-click attribution model, exploring its pros and cons, and discussing how it will effect your eCommerce marketing goals.

9 Powerful Ecommerce Advertising Strategies for 2023

In this post we've compiled a list of the top 9 eCommerce advertising strategies you will need to drive traffic, increase conversions, and grow online sales. Whether you're a seasoned eCommerce veteran or just getting started, these strategies can help you take your brand to the next level.

Want to Increase ROAS? Try These 5 Things

If you want to get the most out of your advertising budget, then increase your return on ad spend (ROAS) should be a top priority. Learn how to increase ROAS in this post.

Cost Caps Bidding: What It Is & Why It Should Be A Part Of Your Facebook Ads Strategy

If Meta is any part of your advertising efforts, you know how important it is to control your ad spend and ensure that you're getting the best possible return for your advertising dollars. This blog will outline what exactly Cost Caps are, when you should (and shouldn't) use them, and things to keep in mind if you decide to use them in your overall Facebook advertising strategy.

7 Strategies to Make Facebook Ads Work in 2023

Do Facebook Ads work? Without a doubt. You just have to know which buttons to push. Here’s a breakdown of the core elements we are focusing on at ATTN Agency to drive sustainable improvements within Facebook and Instagram ads to hit our clients big picture goals, and how you can apply them to your own strategy.

Your Ultimate Guide To Target ROAS

If you're a marketer in the world of digital advertising, you've likely heard of Target ROAS. This guide will cover everything you need to know about Target ROAS advertising, including how to calculate it, how to set up a target ROAS campaign, and how to measure your results and scale with data.

An Easy Guide to Ad Tracking in 2023

In this blog we’ve mapped out the basics of ad tracking for ecommerce – plus some strategies and helpful tools to consider in 2023 – so you can feel confident on how to plan your marketing strategy and ad spending.

Your All-in-One Guide to Facebook for Ecommerce

In this post we'll take some time to show you the latest changes that could be affecting your Facebook ads for eCommerce and illustrate a few metrics that can help you become more adept at harnessing the power of Facebook for your eCommerce venture.

💥 How to make your product stand out, crazy new ecommerce AI tool, and more!

In this blog we have must read material going into BFCM and the rest of the year.

💻 10X Your Productivity, Instagram Shopping Update, and More!

In this blog we have simple tips to 10X your productivity, we a breakdown of Meta’s newest feature that will allow you to sell products natively via Instagram DMs and we recommend you 10 documentaries that will change the way you think about business.

👩‍🔬 The 5 Step Ecommerce Ad Account Audit

FB Ads Manager can be confusing. Below, we will look at my top 5 favorite indicators for evaluating poor performance and how to optimize them.

🍩 How Does Advertising Work?

As digital marketers, we typically perceive and evaluate ads by the results they produce. But in focusing on outcomes, we often fail to consider how we achieve those outcomes. So how does advertising actually work? In this article, we'll answer this question and find the key to building effective advertising strategies.

Google's Performance Max: The Next Big Thing For Ecommerce Brands

Google Performance Max changes everything for fledgling e-commerce brands in 2022. Learn about it in this post.

How Psychology-Based Creative is Changing the DTC Industry

The DTC industry is rapidly evolving through the use of psychology-based creative in advertising. Learn how humans are wired to respond to these types of ads.

I Was Wrong About Facebook Traffic Campaigns

Even though Facebook's traffic campaigns have a bad reputation, they can contribute to a profitable customer acquisition strategy. Find out everything you need to know before wasting your time and money.

Can I Really Just “Go Broad” On Facebook?

The days where you could sell anything profitably on Facebook with a few simple targeting hacks are long gone. But that doesn’t mean that broad is the only option, or the right option for your brand at this moment in time. 

TikTok Ads vs. Facebook Ads in 2023

Let’s talk TikTok Ads vs. Facebook Ads. In this post, we run through the pros and cons of each platform, and talk about which is best for advertising in 2023.

Learn From the Experts: Facebook Ad Examples

Are you looking to create Facebook ads? Then this post will provide you with great Facebook ad examples to inspire you. 

How to Find ROAS, & How it Differs from ROI

ROAS is, by far, the most crucial metric to measure an e-commerce store's paid ads investments. But how do you find ROAS? Read on as we explore ROAS vs. ROI, and explain why ROAS isn't absolute.

🤔 Why Would HIMS Spend 48% of Its Revenue on Marketing?

Acompany spending 48% of revenue on marketing would spark anyone’s interest. We mocked up a HIMS Triple Whale dash and broke down some scenarios that may help you think about what you’re willing to spend on new-customer acquisition costs.

How To Improve Facebook Ads Performance After iOS 14

This post is going to focus on tactical steps you can take to improve your Facebook Ads Performance after iOS 14, an Apple update that drastically reduced the amount of data in the Facebook Ads ecosystem.