Online Advertising

How to Run Facebook Ads

When it comes to running Facebook Ads, you have a few choices. You can work with a Facebook advertising agency, a freelancer, or run your Facebook Ads in-house. This article teaches you how to run Facebook ads and more importantly, how to scale up your campaigns.

Feb 14, 2023

Alex Golick

9 Critical Facebook Ad Creative Fundamentals

To make sure your brand thrives for years to come, you’ll need to focus your marketing team’s energy on developing a creative strategy founded on nine direct response principles. Here are 9 fundamentals to focus on when developing and optimizing your Facebook ad creative.

Feb 10, 2023

Justin Buckley

The Pros & Cons of Last-Click Attribution

Attribution allows you to assign credit for a sale or conversion to the various marketing channels that led to it, allowing you to make data-driven decisions based on the results. In this blog post, we're going to dive deep into the last-click attribution model, exploring its pros and cons, and discussing how it will effect your eCommerce marketing goals.

Feb 8, 2023

9 Powerful Ecommerce Advertising Strategies for 2023

In this post we've compiled a list of the top 9 eCommerce advertising strategies you will need to drive traffic, increase conversions, and grow online sales. Whether you're a seasoned eCommerce veteran or just getting started, these strategies can help you take your brand to the next level.

Jan 20, 2023

Want to Increase ROAS? Try These 5 Things

If you want to get the most out of your advertising budget, then increase your return on ad spend (ROAS) should be a top priority. Learn how to increase ROAS in this post.

Jan 19, 2023

Cost Caps Bidding: What It Is & Why It Should Be A Part Of Your Facebook Ads Strategy

If Meta is any part of your advertising efforts, you know how important it is to control your ad spend and ensure that you're getting the best possible return for your advertising dollars. This blog will outline what exactly Cost Caps are, when you should (and shouldn't) use them, and things to keep in mind if you decide to use them in your overall Facebook advertising strategy.

Jan 5, 2023

7 Strategies to Make Facebook Ads Work in 2023

Do Facebook Ads work? Without a doubt. You just have to know which buttons to push. Here’s a breakdown of the core elements we are focusing on at ATTN Agency to drive sustainable improvements within Facebook and Instagram ads to hit our clients big picture goals, and how you can apply them to your own strategy.

Dec 21, 2022

Justin Buckley

Your Ultimate Guide To Target ROAS

If you're a marketer in the world of digital advertising, you've likely heard of Target ROAS. This guide will cover everything you need to know about Target ROAS advertising, including how to calculate it, how to set up a target ROAS campaign, and how to measure your results and scale with data.

Dec 13, 2022

An Easy Guide to Ad Tracking in 2023

In this blog we’ve mapped out the basics of ad tracking for ecommerce – plus some strategies and helpful tools to consider in 2023 – so you can feel confident on how to plan your marketing strategy and ad spending.

Dec 6, 2022

Kaleena Stroud

How To Use The Triple Whale Pixel During the Holidays (Black Friday, Cyber Monday & Beyond)

Here is where and how we recommend spending your time in Triple Whale as the holidays approach.

Nov 23, 2022

Saunder Schroeder

Your All-in-One Guide to Facebook for Ecommerce

In this post we'll take some time to show you the latest changes that could be affecting your Facebook ads for eCommerce and illustrate a few metrics that can help you become more adept at harnessing the power of Facebook for your eCommerce venture.

Nov 20, 2022

Colin Dougherty

💥 How to make your product stand out, crazy new ecommerce AI tool, and more!

In this blog we have must read material going into BFCM and the rest of the year.

Nov 10, 2022

💻 10X Your Productivity, Instagram Shopping Update, and More!

In this blog we have simple tips to 10X your productivity, we a breakdown of Meta’s newest feature that will allow you to sell products natively via Instagram DMs and we recommend you 10 documentaries that will change the way you think about business.

Jul 21, 2022

🤨 Meta COO Steps Down, Converting Landing Page Secrets, and More

In this blog we learn how to construct high converting landing pages, we talk about Meta COO who stepped down and what that means for you as an ecommerce marketer. In addition, we dive into the evolution of ecommerce towards digital products.

Jul 3, 2022

🤯 Elon Buys Twitter, Important Performance Max News, and More

In this blog we have a breakdown of the wild takeover Elon Musk pulled on Twitter, some new Performance Max updates that ecom marketers should know about and an entertaining and informative thread on the history of Chuck E.

Apr 28, 2022

🚀 Unlock TikTok Ad Growth, Ecom Email Design Inspo, and More

In today's blog we discuss five major strategic mistakes ecom brands make, how to unlock growth via TikTok Ads and we have a quick round-up of email design inspiration for your ecommerce brand.

Mar 17, 2022

👩‍🔬 The 5 Step Ecommerce Ad Account Audit

FB Ads Manager can be confusing. Below, we will look at my top 5 favorite indicators for evaluating poor performance and how to optimize them.

Feb 1, 2022

Cory Dobbin

🍩 How Does Advertising Work?

As digital marketers, we typically perceive and evaluate ads by the results they produce. But in focusing on outcomes, we often fail to consider how we achieve those outcomes. So how does advertising actually work? In this article, we'll answer this question and find the key to building effective advertising strategies.

Dec 14, 2021

👟 AllBirds S-1, FB Automated Media Buying, Metaverse Explained & More

In this article, we touch on FB launching automated ad buying, dubbed “Ad Strategies”. It looks like a souped up version of Boosted Posts, nevertheless fascinating to see what FB is using resources on.

Sep 2, 2021

Google's Performance Max: The Next Big Thing For Ecommerce Brands

Google Performance Max changes everything for fledgling e-commerce brands in 2022. Learn about it in this post.

Aug 11, 2022

Jordan West

How to Write Effective Ads that Actually Convert in 2022

Learn how to write effective ads that actually convert in 2022 and beyond from Chris Meade, founder of Crossnet! Get your creative hat on and let’s begin.

Jun 28, 2022

Chris Meade

How Psychology-Based Creative is Changing the DTC Industry

The DTC industry is rapidly evolving through the use of psychology-based creative in advertising. Learn how humans are wired to respond to these types of ads.

Jun 28, 2022

Sarah Levinger

I Was Wrong About Facebook Traffic Campaigns

Even though Facebook's traffic campaigns have a bad reputation, they can contribute to a profitable customer acquisition strategy. Find out everything you need to know before wasting your time and money.

Jun 9, 2022

Can I Really Just “Go Broad” On Facebook?

The days where you could sell anything profitably on Facebook with a few simple targeting hacks are long gone. But that doesn’t mean that broad is the only option, or the right option for your brand at this moment in time.

May 27, 2022

TikTok Ads vs. Facebook Ads in 2023

Let’s talk TikTok Ads vs. Facebook Ads. In this post, we run through the pros and cons of each platform, and talk about which is best for advertising in 2023.

May 22, 2022

Cody Plofker

Learn From the Experts: Facebook Ad Examples

Are you looking to create Facebook ads? Then this post will provide you with great Facebook ad examples to inspire you.

Apr 13, 2022

How to Find ROAS, & How it Differs from ROI

ROAS is, by far, the most crucial metric to measure an e-commerce store's paid ads investments. But how do you find ROAS? Read on as we explore ROAS vs. ROI, and explain why ROAS isn't absolute.

Oct 17, 2021

Deb Mukherjee

🤔 Why Would HIMS Spend 48% of Its Revenue on Marketing?

Acompany spending 48% of revenue on marketing would spark anyone’s interest. We mocked up a HIMS Triple Whale dash and broke down some scenarios that may help you think about what you’re willing to spend on new-customer acquisition costs.

Nov 16, 2021

Logan Brown

What Makes A Genius, Pinterest Ads, Insane Amazon Stat, Starbucks Domination & More

In this blog, we explore what makes a genius, Pinterest ads, and how Starbucks extracts maximum value out of every customer.

Nov 4, 2021

How To Improve Facebook Ads Performance After iOS 14

This post is going to focus on tactical steps you can take to improve your Facebook Ads Performance after iOS 14, an Apple update that drastically reduced the amount of data in the Facebook Ads ecosystem.

Oct 5, 2021

💄LTV Seduction, Everything Loops, Ad Copy Tips, DTC Pod and More

Today we have a fantastic roundup. Alex Danco has a set of essays that are just fabulous, I have linked to the last one. Check them out you won’t regret it.

Sep 16, 2021