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The 10 Best Influencer Marketing Tools for 2023

The 10 Best Influencer Marketing Tools for 2023

Last Updated:  
June 6, 2023

Wading through the noise of the best influencer tools is pretty tiring. But there are some really great tools out there for influencer (or what many like to call creator) marketing. Some tools have a higher price point, and some have a lower one. Here’s the breakdown of this list.

  • Ranking from 10 to 1
  • Use case
  • Ideal brand size
  • Pricing

If this can help you make better decisions as you look for the right influencer marketing tools, then this was as job well done. Let’s dive in!

10. Creator.co

Influencer Marketing Tools Content

Creator.co offers an all in one solution for influencer (or creator) marketing. It allows for brands and influencers alike to work together. Brands are able to search a list of over 300M profiles in TikTok, Instagram, Youtube, and other platforms which is extremely convenient. For brands looking for a turnkey solution, this could work really well. If there is something you’re looking to do with an influencer campaign in terms of management, Creator.co is a great resource for that.

  • Use cases
  • Looking for an all-in-one solution for influencer management
  • If you’re looking for one tool to process payments, manage affiliates, and all campaigns in one place
  • Pricing
  • Starts at $460/mo but many brands may want to do the $1,640 a month option that includes expert assistance
  • Details
  • Requires a 3 month commitment
  • Charges 5% on each payment made to influencers

9. Archive UGC

Influencer Marketing Tools Content

You can automagically save social media posts that your brand is tagged in using Archive. It’s pretty easy to use and it makes it so very easy to quickly see posts that your biggest fans are sharing about your brand. It works not only for Instagram and Facebook but now has a beta for TikTok as well. One of the best tools to use that is also very reasonably priced

  • Use cases
  • Looking for a tool to collect influencer/user generated content that can be used to share with customers on your site and email list
  • Middle tier pricing allows for you to request for UGC usage with just a few clicks
  • Pricing
  • Ranges from $29/mo to $299/mo

8. Hashtag Paid

Influencer Marketing Tools Content

#Paid is a tool that is used to work with different creators/influencers and they make the process easy by hosting thousands of reputable creators and facilitating the whole process of working with creators from start to finish. You can use the platform to go from inviting influencers to apply to your project, to finalizing the payment they will receive. You are also given whitelisting rights with the creators handle which can help drive down CPAs for paid social.

  • Use Cases
  • Brands that are mid-sized to larger-sized looking to up their game on the creator side but may not have the ability to manage it all in house
  • Brands that want to test out whitelisting in a safe and structured way
  • Pricing
  • Monthly cost ranges from $499 to $999 per month depending on your needs and amount of creators you want to whitelist with

7. Enlistly

Influencer Marketing Tools Content

This is a Shopify app that seamlessly lets you set up an affiliate program quickly in less than 2 minutes. The main feature of Enlistly is giving the ability for you to add new affiliates to your list which you can assign discount codes to. With very reasonable pricing, this is a great option for those who want to make sure they have a great setup with their influencers.

  • Use Cases
  • Brands that are just getting started with affiliate and need a solution to track the data
  • Pricing
  • The initial plan is free, and then the options are $9, $39, and $99 per month

6. Bounty

Influencer Marketing Tools Content

Bounty is a really cool tool that allows for creators to get paid instantly from posting content about their favorite brands. Their tagline is ‘Automate UGC for your brand.’ As customers share content that receives more views, they are rewarded through bounty itself. It’s one of the most interesting iterations of influencer management that is out there. Really inventive and a win win for the brand and the creator or customer who shares content about the brand.

  • Use Cases
  • Really for any brand looking to grow through partnering with influencers/creators
  • Pricing
  • Monthly cost is $99/mo or $299/mo with additional fees when creators post about your brand. Check them out here.

5. Social Snowball

Influencer Marketing Tools Content

This is a tool that has a few excellent functions that work well together. The first function is making it very easy for anyone to become an affiliate for your brand (or a brand ambassador). But the great thing about Social Snowball is that you can set up the affiliate back end very easily and then pay the affiliates out through a plethora of payment methods easily. One of the biggest pitfalls of previous affiliate platforms when working directly with affiliates was that payouts were clunky and weren’t smooth. Now it’s very easy to offer cash back to not only affiliates but you can also set up email flows within Social Snowball that’s connected to Klaviyo that invites customers to become affiliates too.

  • Use Cases
  • Brands who want a well-built tool to reward their customers with a “cash-back” program whenever they share that puts actual cash in their pocket
  • Brands who want to scale their affiliate program
  • Pricing
  • Monthly cost starts at $99/mo or $499/mo depending on your needs

4. Grin

Influencer Marketing Tools Content

This platform is a great choice for finding and managing influencer relationships. Brands can search for influencers by keyword, location, and social media platform, and then use the platform to contact and collaborate with them. Grin also offers analytics and reporting to help brands measure the success of their campaigns. Brands can use Grin's analytics to track engagement, reach, and sales generated by their influencer campaigns. It really is the all in one platform.

  • Use Cases
  • Larger brands looking for an all in one influencer management platform
  • Pricing
  • Starts at $2,000+ a month depending on your needs

3. Ties

Influencer Marketing Tools Content

This platform allows brands to invite and work with creators easily for content (whether that’s organic or paid). You are able to set the terms right off the bat and invite the influencers you want who may be interested in getting you assets. They can counter with different terms and then you can finalize. What’s unique about Ties is that it’s built to create long term relationships between brands and influencers. They’ve built the platform with that in mind.

  • Use Cases
  • Any brands looking to have deeper connections with the creators they work with on a regular basis.
  • Pricing
  • $199/mo - check it out here

2. Shopify Collabs

Influencer Marketing Tools Content

This application is a great choice because Shopify actually owns it and it’s integrated within Shopify. It’s a really great tool for anyone who wants to make it easy for influencers to apply to work with them when they go on their site. It also gives you the ability to track inbound clicks, and payout your influencers as well. It was acquired by Shopify in 2022 and is a part of the total ecosystem.

  • Use Cases
  • Great for early stage brands that want a simple approach to influencer marketing
  • Pricing
  • Free (included with Shopify)

1. Affluencer Hub by Triple Whale

Influencer Marketing Tools Content

This all-in-one platform allows ecommerce marketers to track, manage, and analyze affiliate marketing performance across every platform using a combination of Discount Codes, the Triple Pixel, and a Post Purchase Survey. The Discount Codes feature allows brands to create custom codes for influencers to share with their followers, and track their usage and sales. The Triple Pixel feature allows brands to track website visitor behavior, including product views and purchases, from influencer-referred traffic. The Post Purchase Survey feature allows brands to gather feedback from customers who have made a purchase through an influencer's referral.

  • Use Cases
  • Any brand that already uses Triple Whale and works with influencers makes a lot of sense to use to manage and track influencers
  • Pricing
  • Affluencer Hub is included with the TW Attribution offering that starts at $300/mo

The Best Influencer Marketing Tools for 2023

These are just a few examples of the many influencer marketing tools that are available. Each tool has its own unique features and benefits, so be sure to research and test out a few different options to find the one that best meets your needs. And, most importantly, don't forget to have fun with it! Influencer marketing can be a fun and effective way to reach new audiences and promote your brand.

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