As of August 2023, it's been nine months since ChatGPT was released for public use. There has been a tremendous amount of hype around the tool.
ChatGPT marked an inflection point in the progress of AI. Since its release, AI has suddenly become ubiquitous.
So now that ChatGPT has completely changed your life... wait, it hasn't?!
Guess what? You're not alone. The majority of people still struggle to get true value out of the tool. (Yes, even the ones paying $20 a month.)
According to this Pew Research Study, only 14% of U.S. adults have used ChatGPT for entertainment, education, or work. Of those, only 35% felt ChatGPT was extremely or very useful. That’s less than 5% of U.S. Adults getting true value from ChatGPT.
So what's the problem for those who have tried ChatGPT?
There are two big ones. The first is that many people don't know how to write a good prompt. The second is that they don't think to give the tool the proper context it needs to provide a quality answer.
Mic drop? Let's explore these more in our next section.
Fundamentally, any output from ChatGPT is based on an input called a prompt. Good inputs = good outputs.
To get the best results, you'll need to provide ChatGPT with a clear prompt, supported by plenty of context around your situation. There are lots of great resources on prompt writing (sometimes called prompt engineering). We love this one from Zapier.
In my experience, it helps to think of ChatGPT as a coworker (I've used ChatGPT almost every day since it came out). Often, when working with ChatGPT on a project, I'll open a new conversation with something like:
“Hey Chat GPT! Today we are going to work together to write a blog about The Ultimate ChatGPT Prompt Generator For Ecommerce Marketing. To begin, I am going to paste a bunch of context below. Don't worry about writing anything yet. [insert context here]”
And then I'll provide WHATEVER may be applicable to the project I'm working on. Don't worry too much about formatting; ChatGPT is good with that.
For a blog post like this, I'll share an outline, keywords, key messages/value propositions, CTA, and maybe even some rough copy. I don't ask ChatGPT to write the entire blog for me, but I'll use the chat to get feedback on different sections, seek help with proofreading, and ensure I'm hitting my keywords or messaging.
When I'm writing a case study, I'll often share critical snippets from the interview, context about the client, and examples of the structure and style of our past case studies. Armed with that context, ChatGPT becomes a vital tool in ensuring my case study accurately reflects the value I want to convey.
You can provide as little or as much situational context as you need. Just remember, ChatGPT's combined input and output have a limit of around 2,000 words (roughly four single-spaced pages).
To write quality prompts, the key is clarity and any additional context (yes, more context). Below are some examples of good vs. bad prompts, framed in the context of talking to your coworkers.
And remember, you're rarely going to get it right on your first try. Just like in real life, you can give feedback and ask for revisions. See below:
The first output was good, but not exactly what I needed. So I provided some feedback.
This next output was just right. And you just read three scenarios from it above ;)
I know what you're probably thinking, "Shoot, does this mean I have to go back to school to learn the art of prompt writing?"
Nope! We had a feeling you'd ask, so we built the perfect free tool for you.
More on this in the next section.
We’re pumped to launch our latest free tool, the Ultimate ChatGPT Marketing Prompt Generator, built specifically for ecommerce marketing.
We saw the challenges our brands were facing with ChatGPT, so we built a tool to help all ecommerce brands get more value from ChatGPT.
Did we mention it's free? It's completely free; no Triple Whale account is required.
Start by deciding what you want to create. We offer a choice of 12 key marketing assets, including ad copy, social media copy, landing page copy, email subject line, email copy, SMS copy, product description, blog outline, blog copy, campaign strategy, SEO meta title, and SEO meta description.
Once you've selected your marketing asset, you'll see a unique prompt template with required and optional fields. These fields are a combination of free text and drop-downs. For the highest quality output, complete all the required and optional fields to the best of your ability.
Once your fields are filled out, you'll find your custom prompt in the prompt box. Click on the green "Generate Content" button, and voilà! When you click the button, your prompt will be automatically sent to ChatGPT and transformed into your marketing asset.
This all sounds fantastic, let's bring it to life and walk through an example together.
For our example, let's pretend Triple Whale is a clothing brand that creates data-inspired and ocean-themed products for ecommerce operators. Like this one!
To promote the release of these hoodies, we want to write a compelling email that introduces the hoodie and entices people to buy with free shipping.
Let's start by trying to do this with regular old ChatGPT:
Not great; it feels very cheesy and made up a bunch of incorrect facts that I didn't ask for.
Now, Let’s try again the Ultimate Chat GPT Prompt Generator.
Here is the filled-out email copy prompt template.
And here is the output!
This is much better. With the Ultimate ChatGPT Prompt Generator, our content is not only on-brand but also engaging. It effectively conveys the value of our product in an easily digestible manner.
Pro tip: If you aren’t in love with the first output, you can make any desired changes to your template and generate the content again! We’ve fine-tuned our GPT model to have some creativity like a marketer, so each time you generate your content it will be slightly different!
Don’t just take my word for it. Here is a testimony from ChatGPT itself:
"Life as an AI has never been this good! I've transformed into a certified marketing wordsmith, all thanks to the Ultimate Prompt Generator. My capabilities have been taken to a whole new level!" - ChatGPT
The best part? This tool is absolutely free. So why not give it a shot yourself?
Build powerful prompts and unleash the potential of AI content generation. Elevate your marketing strategy using the Ultimate ChatGPT Marketing Prompt Generator today.
Supercharge your growth with a purpose-built ecomOS for brands and agencies.