When it comes to managing ad campaigns, keeping track of your ad creatives can rapidly become disorganized and overwhelming. Often, teams resort to ad-hoc naming conventions, which can complicate organization and make identifying top-performing ads a challenge. This is where the power of proper naming conventions steps in.
In this guide, we'll explore why naming conventions are crucial for ad creative analysis, introduce our recommended naming convention, and show how you can utilize this naming convention to analyze your ads and uncover insights within Triple Whale Creative Cockpit.
Let's get started!
Better Ad Management: When dealing with a large volume of ad creatives, appropriate naming conventions can aid you in staying organized and locating the ads you need effortlessly. By employing a consistent naming convention, you can swiftly sort, filter, and search through your ads to identify specific groups of creatives you need to address. This can save you invaluable time and effort, and prevent potential mistakes or oversights associated with ad-hoc naming conventions.
Improved Creative Analysis: Adopting a consistent naming convention also simplifies comparing the performance of different ad creatives. By incorporating pertinent details such as the ad type, the product being advertised, and the audience segment, you can quickly discern patterns in performance across varying groups of creatives. This empowers you to make data-driven decisions about which creatives to scale up, modify or replace, and retire.
To help you stay organized and get the most out of your ad campaigns across all major platforms, we recommend using the following naming convention:
Theme_Type_Product_Asset_Hook_Text (shortened)_Headline (shortened)
Let's break it down:
Here's an example of how this naming convention could be applied to a specific ad creative:
Triple Whale’s Creative Cockpit empowers ecommerce operators to unlock the full potential of their ad campaigns. Offering in-depth insights, intuitive data visualization, and customizable creative grouping, the Creative Cockpit streamlines ad performance analysis. Drive your creative strategy with precision, enhance ad resonance, and amplify your overall success by analyzing creative performance across your major social platforms with the Creative Cockpit.
Within Triple Whale’s Creative Cockpit, it’s easy to create segments to analyze your ads. See the visual below on how to get started.
There are several options of filters to create your segment. With our recommended naming convention, we can leverage the ‘Ad Name’ filter. (See below)
Using a structured naming convention allows you to easily create segments by focusing on a specific section of the naming convention. For example, you could create a segment of ads that all fall under the same theme, or you could determine which hooks work best by analyzing segments based off each hook.
Triple Whale offers a range of tools and features that can help you analyze your ad performance and uncover insights. By using Creative Cockpit in conjunction with the naming convention outlined above, you can quickly identify which ads are performing best and make data-driven decisions to optimize your campaigns.
Here’s an example. Let’s say we want to see what ad hook is performing best.
We’ll start by creating a segment with our hook example above—Spicy Grandma:
I want to compare my hooks against each other, to see which hook has the best Thumb Stop Ratio. From my segments, I going to select Spicy Grandma, Grumpy Grandpa, and Sweet Suzy. Once I’ve applied my three segments, I’m going to select Video and then instead of Creatives, I’m going to select Segments.
Once we’ve selected our view, we now can see what Segment is performing best over time with trend analysis by different metrics using the line graph:
(Pro Tip: I usually like to choose the same metric when using the line graph to keep it clean and easier to visualize)
Or we can aggregate the data over the same time period and compare it using the bar graph:
(Sweet Suzy might be getting the boot)
We can analyze more than just hooks with Segments. Theoretically, we could create a segment based on anything included in our ad nomenclature ****or anything that falls within Campaign Name, Adset Name, Ad Name, Campaign ID, Adset ID, and Ad ID:
Segments allow for more efficient creative analysis.
In conclusion, adopting a proper naming convention is crucial for organized ad campaign management and effective creative analysis. By using a consistent naming convention that includes relevant details like ad type, product, and audience segment, you can easily organize and locate ads, as well as compare their performance. This enables data-driven decision-making to optimize your campaigns.
Triple Whale's Creative Cockpit, combined with the recommended naming convention, empowers you to analyze ad performance, create segments, and uncover valuable insights for optimizing your campaigns.
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