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5 Ways AI Can Boost Your ECommerce Website Performance

5 Ways AI Can Boost Your ECommerce Website Performance

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Last Updated:  
December 13, 2023

Running an ecommerce business can be quite a challenge, especially as customers look for personalized, swift, and smart shopping experiences. The solution to these increasing demands? AI eCommerce tools. These tools can help create product descriptions, recommend products based on a user's browsing history, provide real-time customer support through chatbots, and do a lot more. That folks, is the promise of AI for ecommerce website optimization. And that's why many ecommerce businesses are embracing AI tools.

In fact, an impressive 78% of brands have already implemented AI tools in their online stores or are planning to do so soon.

Perhaps you've also contemplated the idea of implementing AI into your ecommerce strategy, or maybe you're curious about how it could improve your website performance. This article will explore the different ways you can use AI to transform your ecommerce website performance.

Let's dive right in.

AI and ECommerce

AI provides techniques, technologies, and tools that enhance various aspects of ecommerce, making online shopping experiences more efficient, personalized, and intuitive. One of the key benefits of artificial intelligence in ecommerce is its ability to automate tasks that are usually handled by humans. It can process large amounts of data, help create content, and even detect discrepancies in processes and systems. Take Triple Whale’s Lighthouse, for example. This AI-powered tool identifies anomalies, reveals valuable insights, and offers practical recommendations to boost your online store's profitability.

There are many other AI tools to help you with different tasks related to ecommerce marketing campaigns and website optimization.

Using AI for ecommerce also ensures flawless performance, as AI is not susceptible to distractions, fatigue, or other issues. By integrating AI into digital experiences, businesses can meet customer demands promptly and effectively.

5 Ways to Use AI for Improving Website Performance

From chatbots that enhance customer support to content creation, and image/video optimization, AI is changing how we create and manage our ecommerce websites. Here, we’ll review a few different ways you can use AI to improve website performance.

1. AI for ECommerce Content Creation

AI tools can be of great help in producing content for your ecommerce website, products, landing pages, blogs, and marketing campaigns. Some AI content creation tools can also generate eye-catching images and edit videos to meet your marketing requirements. They use machine learning and natural language processing to generate content relevant to human input, helping you save time and resources, so you can focus on what really matters for your business.

Narrato AI, for instance, is an all-in-one content creation tool that helps you create amazing content for your ecommerce website, faster. This platform has AI content templates (and over 100 of them) to create every kind of content, from web copy, landing page copy, headlines, product descriptions, emails, entire blog posts, to social media posts, and more. All you have to do is provide relevant information in the input fields, choose the customization options (tone of voice, audience, content length, etc.), and click generate. You'll get well-written content within seconds.

Here is the Narrato AI product description generator in action. 👇

Narrato AI can generate single or even hundreds of product descriptions in one go. You can readily create product descriptions in bulk by uploading a CSV containing all the necessary details. After this, the descriptions will be available for editing on Narrato or can be downloaded as a file. Narrato's AI content assistant also provides the necessary tools for editing, improving, paraphrasing, and simplifying content. With the AI image generator and the CC images tool, getting royalty-free visual content for your website will also become a breeze.

Apart from this, for video content generation and editing, you can try out tools like Veed.io or InVideo.

2. Smart AI-enabled Product Recommendations

AI has the power to revolutionize online shopping by enabling websites to suggest products that perfectly match what shoppers are looking for. It has made it possible for users to search for items using everyday language or even pictures, mimicking the experience of conversing with a real person in a store. This is something physical stores can't do, showing one of the many ways AI helps online stores earn more money.

AI uses a wealth of data, such as previous purchases and items customers have viewed online, to provide valuable product recommendations. It can also suggest products that closely resemble the ones customers have previously come across. AI can make product recommendations in a few different ways:

  1. Showing products liked or purchased by other customers
  2. Presenting products tailored to a customer's previous interactions on the website
  3. Providing suggestions for products with comparable features or benefits

Vue.ai is a great example of an AI-powered product recommendation engine that offers personalized suggestions for each shopper's journey on an ecommerce website.

It enables shoppers to discover products that are contextually relevant to their preferences and session-specific intent, enhancing customer engagement and conversions. It also gives the website owner the option to create their own recommendation strategy or ability to select from Vue.ai's pre-designed strategies, tailored to various business goals.

3. Website Personalization with AI

Personalization forms the very core of ecommerce content marketing, and AI can help you with that. By analyzing individual user data, AI and machine learning tools extract valuable insights that would be helpful for online stores to deliver personalized content and shopping experiences.

WebEngage is one such AI tool that effortlessly gathers customer data from various sources and creates a single, comprehensive view of your customers.

It provides valuable insights into customer behavior and product usage with real-time event analytics features. Additionally, it offers industry-standard tools such as cohorts, paths, uninstalls, and funnels to help you understand your audience better. You can use this data to create targeted customer segments and better understand how to provide personalized experiences to each customer.

Triple Whale also has an Insights feature, which includes over 10 tools to analyze customer segments and boost user retention on your website. This tool transforms raw customer data into distinct customer segments using a segment builder and RFM audiences. It can give you complete transparency into your segments and uncover the key drivers behind retention and growth. In addition to that, it can also help you analyze and understand customer behavior patterns over time, making long-term revenue projections easier.

4. AI-Powered Chatbots and Virtual Assistants

Chatbots and virtual assistants, powered by artificial intelligence, are changing the game in ecommerce. They are incredibly versatile tools in AI shopping, helping B2C, B2B, and D2C businesses in every way possible. They can act as customer service agents, handling common inquiries swiftly and efficiently, resulting in shorter wait times and increased customer satisfaction. In addition to answering customer queries, chatbots also help shoppers with important product information, personalized suggestions, and reviews. Chatbots also guide and assist customers every step of the way, from finding products to completing their purchases.

The impressive growth of chatbots in the online shopping world proves their worth. Experts predict that retailers worldwide will invest an astonishing $142 billion in these digital helpers by 2024.

With AI, you can also build and personalize chatbots for your ecommerce website. Tidio is a no-code chatbot builder that offers a user-friendly drag-and-drop editor for creating custom chatbots.

It also provides over 42 templates to help you get started and lets you define actions, conditions, and triggers.

5. Smart Ecommerce Inventory Management with AI

Efficiently managing an ecommerce website's inventory means having the right quantity of products available to meet customer demand, without having excess stock sitting around. Traditional inventory management focuses on managing current stock levels, but AI-powered inventory management takes it a step further. It keeps stock levels in check by considering various factors such as:

  1. Past sales trends in previous years
  2. Expected changes in product demand
  3. Possible supply-related issues that could affect inventory levels

Peak.ai is a powerful inventory management solution that provides precise inventory forecasts for products or materials with uncertain demand.

This AI tool offers a dynamic Inventory feature that harnesses the power of AI to analyze your orders, inventory, product, location, and even historical sales data. Optimizing the accuracy of demand forecasting can help you plan the perfect inventory levels across your online shop.

Wrapping Up

With that, we've covered five different ways you can use AI to boost your ecommerce website performance. It's clear that AI has become an indispensable tool in the ecommerce industry, taking on the task of creating captivating content, nurturing customers, and driving conversions using AI-powered chatbots and virtual assistants. AI's ability to make smart product recommendations is a game-changer for enhancing personalization and increasing customer loyalty and sales. What's more, AI also allows for precise inventory management, eliminating guesswork and transforming stock management into an exact science.

As we venture deeper into this ever-changing world, we can only wonder about the possibilities that AI holds for ecommerce websites. So, let's set sail. Start by trying out any of the tools listed above. You can also do your own research to find other AI tools for optimizing your website.

Watch this space for more ecommerce best practices for online success. Triple Whale continues to offer everything you need to drive ecommerce growth. 

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