How to Use ChatGPT as an Ecommerce Store Owner or Marketer (+25 Free Prompt Ideas)

When ChatGPT launched in November 2022, it was difficult to measure how large of an impact it would have across so many industries like we’ve seen today. With 13 million daily active users, the possibilities for integrating AI in our lives are only growing.

Some of the most practical ways we’re seeing ChatGPT used today is to improve productivity and workflows, inspire content ideas, and make it easy to uncover new insights and perspectives. In fact, Triple Whale launched Willy to help ecommerce stores find trends in their sales and marketing data using one-sentence prompts.

If you’re an ecommerce store owner or marketer, you can take your ChatGPT game to the next level by using it as your copywriting assistant. Imagine being able to generate product descriptions or an FAQ section for your new line of Summer apparel in half the time it previously took you. Think of the hours you’d get back in your day to focus on growing your business!

Starting off, we provide 25 prompts to get the ideas flowing. After that, we’ll show you how to refine your prompts to make them even more detailed and personalized.

25 Prompt Ideas for Your Ecommerce Store

Hint: Using your store’s website URL at the end of each prompt is a great starting point for ChatGPT to get insight into your brand and learn more about what you offer. Be sure to include this line of text where necessary. See the example below:

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Email Marketing

Email may be one of your strongest performing sales channels, but writing emails that have enough content and are personalized can take you hours. Using the ChatGPT prompts below can build you well-structured emails for all your most commonly run promotions, from welcome offers to product newsletters.

Welcome Promotional Emails

1. Write a welcome email offering a 15% discount for first-time shoppers off their entire order. Use [your website URL] as inspiration.
2. Write a welcome email offering a free gift for first-time shoppers when they purchase $50 or more. Use [your website URL] as inspiration.
3. Write a welcome email that explains the quality of our products and what makes us stand out from other brands in our industry. Use [your website URL] as inspiration.
4. Write a persuasive welcome email that incentivizes shoppers to sign up for our loyalty program. Explain the perks and rewards. Use [your website URL] as inspiration.

Abandoned Cart Emails

5. Write an email that sends one hour after someone abandons their cart. It is meant to incentivize the customer to finish their purchase. Use [your website URL] as inspiration.
6. Write an email that sends one day after someone abandons their cart. It will remind customers that their limited-time discount is running out. Use [your website URL] as inspiration.
7. Write an abandoned cart email that notifies customers what they had in their carts is running low on inventory, and nudges them to complete their purchase. Do not include a discount code. Use [your website URL] as inspiration.

Inactive Subscriber Email

8. Write a persuasive email targeting customers who haven't made a purchase in the last three months. Offer a generous discount. Use [your website URL] as inspiration.

Product Newsletter Emails

9. Write a newsletter email highlighting the launch of our new product collection [collection name]. It consists of [product examples]. Use [your website URL] as inspiration.
10. Write a newsletter email highlighting some of our seasonal [Fall, Winter, Spring, Summer] products. Use [your website URL] as inspiration.
11. Write a newsletter email highlighting our 24-hour flash sale. Select items will be up to 30% off. Use [your website URL] as inspiration.

Post-Purchase Emails

12. Write a post-purchase email asking customers to review their recent order and offer a small incentive for doing so. Use [your website URL] as inspiration.
13. Write a friendly email to customers after they’ve received their order, requesting feedback on their shopping experience. Use [your website URL] as inspiration.
14. Write an email that thanks customers for their recent purchase and encourages them to share their thoughts on social media. Use [your website URL] as inspiration.

Product Marketing

Launching a new product is exciting, but setting up your product pages requires a good amount of legwork on your behalf.

Taking high-quality product photos and videos, gathering customer reviews and UGC, and establishing your pricing all takes careful focus. So, why not let ChatGPT help out in writing your product descriptions and headlines? This can shave time off your launches and while sharing the finer details of your new products.

Tip: Get specific with your prompts here if there are some nuances about your product that you want to highlight in your copy! For example, mention specific dimensions and materials if that is important to the shopper.

Product Descriptions

15. Write a product description for [product detail/name]. You’re selling this product to [target audience]. Use [your website URL] as inspiration.

1. Example: Write a product description for our 2019 pinot noir from Napa Valley named Delight. You’re selling this product to wine drinkers who are budget conscious.

15. Write a product description for [product detail/name]. This is a best-selling item. Include a satisfied customer quote. Use [your website URL] as inspiration.
16. Write a product description for [product name]. Include bullet points about [detail 1, detail 2, detail 3, etc.]. Use [your website URL] as inspiration.

1. Example: Write a product description for Express Cigar Cutters. Include bullet points about its sleek design, made from steel, and durability.

15. Write a product description for [product detail/name]. This is a limited-time or seasonal product. Create urgency for the shopper. Use [your website URL] as inspiration.
16. Give me 5 product headline options for our newest line of [product detail/name]. Use [your website URL] as inspiration.

1. Example: Give me 5 product headline options for our newest line of fur-lined leather coats.

Landing Pages

Writing copy for your homepage like headlines, frequently asked questions, and an about us page with your company mission can be meticulous. You may find yourself writing, deleting, writing some more, and deleting some more before you call it a day and try again tomorrow. Let ChatGPT inspire new copy ideas for framing your brand in a unique way that speaks to you and your shoppers.

Homepage

20. Give me multiple homepage headline options. Keep it under 15 words. Write a subhead sentence for each option. Use [your website URL] as inspiration.

About Us

21. Write an about us page for first-time shoppers so they can learn about our story and passion. Use [your website URL] as inspiration.

FAQs

22. Write an FAQ section about exchanges, returns, and our shipping policy. Use [your website URL] as inspiration.

Ecommerce SEO

SEO is important for making your website easier to navigate and making your products more discoverable in Search. With just a few prompts, ChatGPT can help you operationalize some aspects of your store’s SEO.

23. Give me recommendations of which product categories should be in my main navigation. Use [your website URL] as inspiration.
24. Write a page meta title for this [URL]. Keep it under 10 words.
25. Write a page meta description for this [URL]. Keep it under 150 characters.

How to Get Even Better Results From Our Prompts

Using your URL for copy inspiration only gives ChatGPT a birds-eye view of your brand. But if you really want to refine the results you’re getting from your prompts, consider our tips below.

Be Specific

Provide clear and concise information about your requirements, such as the target audience and relevant details about the product you’re selling. This can transform a good result with surface-level information to a great result with specific product details and copy that resonates with your shoppers.

Good example:

Write a short product description for my new line of training treats for puppies. My brand’s name is PupTastic.

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Great example:

Write a short product description for my new line of training treats for puppies with sensitive tummies. The target audience is first-time dog owners nervous if their puppy has allergies. There are 50 treats per bag. They come in beef, chicken, and fish flavors. My brand’s name is PupTastic.

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And remember, these results won’t always fit the specifics of your products. AI can’t predict all the nuances of your brand and what your shoppers are looking for, so you’ll need to do some light post-editing.

Specify Word Count

ChatGPT is OK at estimating word count based on your prompts, e.g. typical word count for Tweets will differ from product headlines. But if you want more precision or detail, be sure to specify that in your prompt by giving a desired word count or character limit.

Character limit example:

Write a meta description under 150 characters. Use [your website URL] as inspiration.

Word count limit example:

Write an email asking for a product review in under 100 words. Use [your website URL] as inspiration.

Ask for Multiple Versions

The real power in ChatGPT lies in its ability to take your requests and create many different variations or approaches to the same topic. Don’t think of the first result you get as your only result. Ask the AI for multiple variations, rewrites, added word count, reduced word count, added tone or perspective, the list goes on.

First Result example:

Write Instagram ad copy for my new line of leather and wood scented candles. My brand’s name is Wicked Wicks.

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Rewritten example:

Rewrite that in 100 words.

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Set the Tone

Specify the tone you want for your copy so it fits your brand voice. Common tones include formal, casual, conversational, friendly, and persuasive. This will help ChatGPT generate content that aligns more closely with what your shoppers expect.

Persuasive example:

Write 5 email subject line options for our new line of mechanical keyboards with LED lights. My brand’s name is Krazy Keyboards. Use a persuasive tone.

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Casual example:

Write 5 email subject line options for our new line of mechanical keyboards with LED lights. My brand’s name is Krazy Keyboards. Use a friendly tone.

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Proofread and Edit

Always proofread the generated content for grammar, accuracy, and coherence. While AI-generated content can be impressive, it’ll still require some human touch for fine-tuning and personalization for your audience.

ChatGPT – it takes time to master!

Whether you’re using AI to help you write your next email campaign or inspire ad copy for your Instagram posts, take time to practice your prompting skills. As you’ve already seen in this guide, even slight variations can completely change your ChatGPT results. Find a formula that works for you!

And remember, AI language models like ChatGPT are still fairly new and won’t always provide what you’re looking for on the first try. Refining your prompt or editing the content it's given you should still be in your creative process.