When ChatGPT launched in November 2022, it was difficult to measure how large of an impact it would have across so many industries like we’ve seen today. With 13 million daily active users, the possibilities for integrating AI in our lives are only growing.
Some of the most practical ways we’re seeing ChatGPT used today is to improve productivity and workflows, inspire content ideas, and make it easy to uncover new insights and perspectives. In fact, Triple Whale launched Willy to help ecommerce stores find trends in their sales and marketing data using one-sentence prompts.
If you’re an ecommerce store owner or marketer, you can take your ChatGPT game to the next level by using it as your copywriting assistant. Imagine being able to generate product descriptions or an FAQ section for your new line of Summer apparel in half the time it previously took you. Think of the hours you’d get back in your day to focus on growing your business!
Starting off, we provide 25 prompts to get the ideas flowing. After that, we’ll show you how to refine your prompts to make them even more detailed and personalized.
Hint: Using your store’s website URL at the end of each prompt is a great starting point for ChatGPT to get insight into your brand and learn more about what you offer. Be sure to include this line of text where necessary. See the example below:
Email may be one of your strongest performing sales channels, but writing emails that have enough content and are personalized can take you hours. Using the ChatGPT prompts below can build you well-structured emails for all your most commonly run promotions, from welcome offers to product newsletters.
Launching a new product is exciting, but setting up your product pages requires a good amount of legwork on your behalf.
Taking high-quality product photos and videos, gathering customer reviews and UGC, and establishing your pricing all takes careful focus. So, why not let ChatGPT help out in writing your product descriptions and headlines? This can shave time off your launches and while sharing the finer details of your new products.
Tip: Get specific with your prompts here if there are some nuances about your product that you want to highlight in your copy! For example, mention specific dimensions and materials if that is important to the shopper.
Writing copy for your homepage like headlines, frequently asked questions, and an about us page with your company mission can be meticulous. You may find yourself writing, deleting, writing some more, and deleting some more before you call it a day and try again tomorrow. Let ChatGPT inspire new copy ideas for framing your brand in a unique way that speaks to you and your shoppers.
SEO is important for making your website easier to navigate and making your products more discoverable in Search. With just a few prompts, ChatGPT can help you operationalize some aspects of your store’s SEO.
Using your URL for copy inspiration only gives ChatGPT a birds-eye view of your brand. But if you really want to refine the results you’re getting from your prompts, consider our tips below.
Provide clear and concise information about your requirements, such as the target audience and relevant details about the product you’re selling. This can transform a good result with surface-level information to a great result with specific product details and copy that resonates with your shoppers.
Good example:
Write a short product description for my new line of training treats for puppies. My brand’s name is PupTastic.
Great example:
Write a short product description for my new line of training treats for puppies with sensitive tummies. The target audience is first-time dog owners nervous if their puppy has allergies. There are 50 treats per bag. They come in beef, chicken, and fish flavors. My brand’s name is PupTastic.
And remember, these results won’t always fit the specifics of your products. AI can’t predict all the nuances of your brand and what your shoppers are looking for, so you’ll need to do some light post-editing.
ChatGPT is OK at estimating word count based on your prompts, e.g. typical word count for Tweets will differ from product headlines. But if you want more precision or detail, be sure to specify that in your prompt by giving a desired word count or character limit.
Character limit example:
Write a meta description under 150 characters. Use [your website URL] as inspiration.
Word count limit example:
Write an email asking for a product review in under 100 words. Use [your website URL] as inspiration.
The real power in ChatGPT lies in its ability to take your requests and create many different variations or approaches to the same topic. Don’t think of the first result you get as your only result. Ask the AI for multiple variations, rewrites, added word count, reduced word count, added tone or perspective, the list goes on.
First Result example:
Write Instagram ad copy for my new line of leather and wood scented candles. My brand’s name is Wicked Wicks.
Rewritten example:
Rewrite that in 100 words.
Specify the tone you want for your copy so it fits your brand voice. Common tones include formal, casual, conversational, friendly, and persuasive. This will help ChatGPT generate content that aligns more closely with what your shoppers expect.
Persuasive example:
Write 5 email subject line options for our new line of mechanical keyboards with LED lights. My brand’s name is Krazy Keyboards. Use a persuasive tone.
Casual example:
Write 5 email subject line options for our new line of mechanical keyboards with LED lights. My brand’s name is Krazy Keyboards. Use a friendly tone.
Always proofread the generated content for grammar, accuracy, and coherence. While AI-generated content can be impressive, it’ll still require some human touch for fine-tuning and personalization for your audience.
Whether you’re using AI to help you write your next email campaign or inspire ad copy for your Instagram posts, take time to practice your prompting skills. As you’ve already seen in this guide, even slight variations can completely change your ChatGPT results. Find a formula that works for you!
And remember, AI language models like ChatGPT are still fairly new and won’t always provide what you’re looking for on the first try. Refining your prompt or editing the content it's given you should still be in your creative process.
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