AI search is changing how shoppers discover products online. Learn how AI-driven search engines surface ecommerce brands and what it means for visibility.

AI is reshaping ecommerce. Explore verified AI in ecommerce statistics on adoption rates, revenue growth, consumer sentiment, and implementation barriers.

New data from Ramp, a finance operations platform, shows Triple Whale as the leading marketing measurement platform.

Updated Amazon ad performance benchmarks across 9 ecommerce industries. Compare CPA, CPM, CVR, ROAS, AOV, CTR, and MER year-over-year to plan smarter for 2026.

Updated TikTok ad performance benchmarks across 10 ecommerce industries. Compare CPA, CPM, CVR, ROAS, AOV, CTR, and MER year-over-year to set smarter goals for 2026.

Sonar Send helps ecommerce brands recover up to 40% more abandoned shoppers by fixing tracking gaps that prevent ESP flows from triggering.

Triple Whale’s Clicks & Deterministic Views Attribution model unifies click and view-through data to reveal the true, full-funnel impact of your campaigns so you can invest with confidence.

Meta didn’t “break” your ads. It rebuilt the system. Today’s performance is driven by four interconnected AI systems — GEM, Lattice, Andromeda, and UTIS — working together.

Discovery by Triple Whale — a new workspace that gives brands a complete top-of-funnel view across LLMs, search, and social.

The gap between seeing an opportunity and seizing it shouldn’t take multiple tools and several days. Here’s how we help you close it.

Walk through the Meta Conversion Lift experiment — including how to get set up, run a clean test, and turn the results into confident decisions.

GeoLift gets broken down into simple terms. Jump in to find out how to measure true ad lift by region.

Unsure? Here’s a clear breakdown of GA4 vs. Triple Whale to help you decide what fits your ecommerce team.

Complete guide to Event Match Quality (EMQ) for Meta and TikTok ads. Learn good EMQ scores by event type, how to improve match quality, and why complete signal beats perfect scores.

Explore 2025 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.

More confidence means more, well, everything. It’s your catalyst for growth in 2026 and it all starts with the complete intelligence platform for ecommerce.

Explore common incrementality testing methods, such as geo experiments, ghost ads, and PSA tests, to find the best fit for your marketing strategy.

Compare the best incrementality testing tools for ecommerce and DTC brands. See top features, pricing, and integrations to find the right platform for you.

This guide explains how incrementality works, how it differs from A/B testing and attribution, which methods to use (lift tests, ghost ads, GeoLift, natural experiments), and how to apply results to optimize spend with confidence.

This expert guide breaks down Triple Whale’s attribution models — when to use each, how they work, and how to align them with your goals, industry, and funnel stage— so you can confidently measure what actually drives growth.

The main difference between incrementality testing and A/B testing? Causality vs. comparison. Learn all about when to use each method, and why.

AI attribution models distort Shopify data and undervalue SEO. Learn why GA4, Meta, and SGE mislead attribution and how to fix it.

Find out exactly how to leverage Google's core media to drive profitable growth and confident decision-making this holiday season.

Discover how top apparel and health & beauty brands discount 1.3-2.5x more than competitors while protecting margins. Analysis of 20,000+ brands reveals 5 strategies for aggressive discounting without destroying AOV.

Customer retention analysis helps you understand churn, measure lifetime value, and build loyalty. Explore key retention metrics and analysis methods here.

Triple Whale tests Apple's new iOS 26 UTM tracking. Spoiler alert: Your attribution data stays reliable.

Customer retention rate measures how well you keep customers over time. Learn how to calculate it and see how your rate compares to industry benchmarks.

Boost repeat sales and loyalty with customer retention strategies that reduce churn, improve LTV, and grow your ecommerce brand sustainably.

Despite rising costs, Google Ads remained a top BFCM performer in 2024. See key trends, benchmarks, and how to optimize for success in 2025.

Master BFCM 2025 with data-driven strategies for acquisition and retention. Boost AOV, CLV, and loyalty with smart planning and personalized campaigns.

TikTok is rising fast for BFCM. See why ROAS surged, how brands crushed it on TikTok Shop, and how to win with Gen Z in Black Friday 2025 campaigns.

Customer segmentation involves categorizing your customers based on shared characteristics, then marketing effectively to each segment. Learn how here.

AI agents automate campaign analysis, budget pacing, and cross-channel insights, helping ecommerce brands scale customer acquisition profitably.,

Discover how AI agents automate email analysis, boost CLV, optimize creatives, and streamline flows to improve ecommerce marketing performance.

Maintain a consistent brand voice at scale using ChatGPT. Learn how to set up your own AI-powered voice guardian to keep every message on-brand.

Turn raw customer reviews into clear insights with ChatGPT. Upload a CSV, get pain points, delights & action plans—no code, no analyst, just results.

Discover the best AI agents for ecommerce: Compare features, pros and cons, and real-world use cases across customer service, pricing, inventory, and more.

Unify MMM, MTA, and incrementality testing to eliminate blind spots, cut waste, and make smarter marketing decisions with AI-powered insights.

Explore real-world examples of AI agents, from self-driving cars to ecommerce analytics tools. Learn how autonomous agents act, adapt, and solve problems.

AI agents streamline ecommerce creative analysis, saving time, uncovering insights, and helping brands optimize ads across platforms with real-time performance data.

Agentic workflows are how AI agents autonomously plan, act, and adapt. Learn how they work — and why they matter for automation and ecommerce.

Master LLM prompting for ecommerce. Learn how to turn raw data into revenue-driving insights with proven prompts for ads, LTV, inventory, and more.

Agentic AI is autonomous and goal-driven. Unlike generative AI, it’s proactive: adapting, deciding, and executing tasks without prompts.

The Whalies 2025 recap: From AI-powered product demos to community-building with Jen Atkin, discover key insights and trends from the event.

Discover what AI agents are, how they work, and why they’re revolutionizing ecommerce and marketing. Learn how agentic AI differs from traditional tools and explore real-world use cases.

Conversion rate optimization ups the percentage of website users who complete an action. Discover strategies to boost conversions, improve UX, and maximize ROI.

Marketing mix modeling (MMM) helps businesses analyze and optimize marketing spend. See examples, benefits, and compare it to multi-touch attribution (MTA).

Discover how ecommerce brands can adapt to rising tariffs with expert strategies, exclusive ad benchmarks, and insights on pricing, sourcing, and AI.

On April 2nd, Triple Whale unveiled the next generation of our platform — agent-powered intelligence built to help brands make smarter and faster decisions across their entire business.

Optimize your customer acquisition strategy with proven tactics, expert insights, and real-world examples to attract and convert more customers.

Using AI in ecommerce can enhance personalization, automate customer service, and increase sales. Discover the latest AI strategies transforming online retail.

Agentic AI is an AI tool capable of autonomous decision-making, and represents the next generation of artificial intelligence. Learn about its use cases, ethical considerations, and potential impact across industries.

Meta's health and wellness policy means brands will lose visibility into their bottom-of-funnel transactions in Meta's ad manager. Here's how Triple Whale can help brands navigate Meta's new restrictions on health and wellness.

Discover key 2024 ad performance metrics from 30K Triple Whale brands, including AOV, CPA, and spend by channel.

AI is everywhere, including ads. In this article, we'll explore what AI influencers are, how they got their start, and how DTC brands can benefit (or face challenges) when utilizing AI for their marketing efforts.

Discover how DTC brands adjusted their ad spend before and after the TikTok outage, as well as how brands can prepare for the uncertain when it comes to ad platforms.

AppLovin recently became available for DTC brands in a closed beta, and we are introducing an integration for AppLovin users to see all of their data right inside Triple Whale. This blog will outline what AppLovin is, the advantages of advertising on the platform, a look at why in-app ads work, and some proof-of-concept from Triple Whale brands who have integrated AppLovin into their advertising campaigns.

Discover the top reasons why artificial intelligence will have a huge impact on digital transformation in 2025, covering all hows and whys.

The busiest weekend of the year for DTC brands has just come to a close, and the sales numbers are reaching for the stratosphere! Triple Whale brands pulled a staggering $2.03 billion in sales for BFCM 2024 representing a new record for revenue tracked on our platform. This article will outline statistics for the whole weekend across ad platforms and industries for a quick look at BFCM 2024 performance.

On Black Friday, Triple Whale customers captured over $717 million in revenue - in a single day - representing an increase of 44.78% over Black Friday 2023. In this article, we'll dive into ad performance metrics for the Friday of all Fridays, which has set the tone for the biggest BFCM on record.

Calculating return on ad spend using the ROAS formula is simple: Divide an ad campaign's revenue by its cost. But there are common mistakes to avoid, too.

This benchmarks report analyzes the month-over-month performance of metrics such as CPC, CPA, CPM, CVR, CTR, AOV, ROAS, and Spend across 12 different industries for Google Ads during 2025 compared to 2024. How did your performance stack up?

This benchmarks report analyzes the month-over-month performance of metrics such as CPC, CPA, CPM, CVR, CTR, AOV, ROAS, and Spend across 15 different industries from over 35,000 ad accounts for the period of January 1-December 31, 2025 compared to the year prior. How did your performance stack up?

Get your BFCM checklist for 2025. 10 expert tips to prep your DTC brand for Black Friday Cyber Monday — from campaigns to CX, benchmarks, and more.

Plan ahead for BFCM 2025 with data-driven ad strategies, shopper insights, and proven tactics to drive conversions, CLV, and long-term brand loyalty.

As BFCM approaches, you need the right tools to stay ahead. That’s why we’ve just launched not one, not two, but six new features.

In this guest blog from our friends at Justuno, you can learn how to break down a customer's activity onsite into welcome, browse/cart abandonment, and return visitor journeys to make the three key touchpoints on a website work to create endless engagement opportunities!

BFCM is a key moment that brands need to capitalize on, and BFCM 2024 will be more unpredictable than ever. Businesses need to be agile, make decisions quickly, and adjust marketing efforts in real-time to succeed this year. In this article, we’ll explore some ways that AI can significantly impact your business, from task automation to dynamic ad creatives and more. Utilizing a platform like Triple Whale that provides a streamlined, clear, and coherent view of key revenue drivers will set brands up for success.

Ready to crush BFCM? We’ve put together ten powerful prompts you can use with Moby to help streamline your decision-making, save time, and run your business more efficiently during the busiest weekend of the year.

How does a beverage brand translate its retail success to DTC? In this article, we’ll outline what Marquis does, the challenges they faced with pivoting from retail to DTC, and how RSN8 Media and Triple Whale empowered them to identify opportunities through better data visibility and attribution tracking. 

Read this article to discover some actionable tips for prioritizing retention strategies without overspending. The best way to do this is to keep your strategies data-informed, so you’re not spending money in the dark!

In this article, we'll examine the current trends in the ecommerce landscape, the growing importance of a personalized customer experience, and the increased integration of AI and machine learning. Also, we’ll discuss how using the correct AI-based tools can enhance your marketing efforts, because you should be working smarter and not harder! 

In the face of economic indicators, search volume, social media trends, and competitive landscapes continuously changing, how does a brand remain fluid and responsive? This article will provide the necessary steps for pivoting your marketing goals based on data.

Deciding whether your brand needs a mobile app can be challenging. While apps do perform better in most areas, they might not be the right fit for every brand. Not all brands need an app, but many think they do. So, how do you know if an app is right for you? This article from Shop2App will outline how to decide!

We’re proud to announce that Triple Whale has introduced a beta integration with WooCommerce. WooCommerce merchants can now utilize Triple Whale’s business intelligence, advanced analytics, and AI automation tools to continue to expand our tooling to broadly support everyone selling online. 

Another week, another round of Trends by Triple Whale. We're taking a look at ecommerce metrics for a large cohort of Triple Whale users across Meta, Google Ads, and TikTok platforms. How did your performance compare for CPM, CPC, CPA, and ROAS?

Pet brands must contend with higher CPC, CPM, and CPA costs, combined with a much lower average order value than most DTC brands. It’s more challenging to acquire new customers than ever, which makes nurturing existing customers a very important strategy to set yourself apart from the pack. In this article, we’ll outline how to understand the modern pet owner, the importance of focusing on customer lifetime value (LTV) as a DTC pet brand, and how to ensure you’re crafting an experience that will keep your customers returning for more. 

Another week, another round of Trends by Triple Whale. We’re taking a look at ecommerce metrics for a large cohort of Triple Whale users across Meta, Google Ads, and TikTok platforms. How did your performance compare for CPM, CPC, CPA, and ROAS?

Another week, another round of Trends by Triple Whale. We’re taking a look at ecommerce metrics for a large cohort of Triple Whale users across Meta, Google Ads, and TikTok platforms. How did your performance compare for CPM, CPC, CPA, and ROAS?

In this blog, we’re going to dive into how influencer partnerships can improve your ecommerce store’s customer acquisition and how you can maximize the results by combining it with an affiliate-first approach.

In this blog, we'll outline two different strategies for getting ahead of the busy season: retention and acquisition marketing. Don't leave money on the table!

We’re proud to announce that Triple Whale now has a beta integration with BigCommerce, and the advanced analytics, AI automation, and business intelligence offered by our tech stack can be utilized by BigCommerce merchants.

In the first half of 2024, our team at Brick undertook a transformative journey with an apparel brand, propelling its sales by 69% compared to the first half of 2023. This was achieved by nearly doubling our Facebook ad spend while maintaining the blended ROAS goal. This case study explores the analytical depth and nuances that we were able to achieve to help us drive such scale for this client.

We built something you’ll love so you can stop doing things you hate.We’ve raised over $50M, spent two years innovating, and had the dedication of 125 team members working on this product to get here. And today, we’re thrilled to introduce the future of online business: the next generation of Triple Whale. 

How did you fare on Prime Day? In this article, we'll take a look at consumer purchasing behavior during the Prime Day Event in 2024, and also compare some performance statistics from Triple Whale users who experienced a massive revenue increase in 2024 compared to 2023.

We're back with an issue of The AI Transformation, keeping you up to date with all things Triple Whale! In this article, we're discussing the progress towards Artificial General Intelligence, Amazon's new AI Assistant, Rufus, and who's making money with generative AI. Have a read!

Excited about the potential for AI in your customer experience workflows, but not sure where to start? This guest blog from our partners at Gorgias outlines exactly how AI can increase support efficiency and scalability, save on operational costs, initiate proactive support, and meet the ever-evolving expectations of the modern customer.

Another week, another round of Trends by Triple Whale. We’re taking a look at ecommerce metrics for a large cohort of Triple Whale users across Meta, Google Ads, and TikTok platforms. How did your performance compare for CPM, CPC, CPA, and ROAS?

We're back with an issue of The AI Transformation: a product update on all things Triple Whale! Read on to discover use cases for the new version of Triple Whale, platform updates, Moby use cases, Board templates, and a glimpse behind the scenes for what our team is most excited for!

Another week, another round of Trends by Triple Whale. We're taking a look at ecommerce metrics for a large cohort of Triple Whale users across Meta, Google Ads, and TikTok platforms. How did your performance compare for CPM, CPC, CPA, and ROAS?

In this article, we’ll share early results from an ecommerce brand, Zox, whose implementation of Sonar has enhanced data visibility and revitalized their marketing strategy in the EU & UK, achieving a level of profit they hadn’t seen in years. 

We're back with an issue of The AI Transformation: a product update on all things Triple Whale! Read on to discover use cases for the new version of Triple Whale, platform updates, Moby use cases, Board templates, and a glimpse behind the scenes for what our team is most excited about!

Learn how to improve ROAS with strategies like smarter targeting, better creative testing, optimized landing pages, and improved attribution tracking.

Another week, another round of Trends by Triple Whale. We're taking a look at ecommerce metrics for a large cohort of Triple Whale users across Meta, Google Ads, and TikTok platforms. How did your performance compare for CPM, CPC, CPA, and ROAS?

We're back with an issue of The AI Transformation: a product update on all things Triple Whale! Read on to discover use cases for the new version of Triple Whale, platform updates, Moby use cases, Board templates, and a glimpse behind the scenes for what our team is most excited for!

Discover how Triple Whale’s analytics can enhance your organic search marketing strategies for maximum top of funnel acquisition.

In this blog, we’ll outline how to position your brand for the best chance of going viral, how the influencer landscape has changed over the past decade, and Noah Tucker’s two strategies for diversifying customer acquisition channels so you’re not just relying on paid ads to get new customers. 

How did your ecommerce metrics compare to these benchmarks from thousands of Triple Whale users? Did Father's Day have an impact on ad performance last week? Take a peek at metrics like CPM, CPC, CPA, and ROAS and how they differed amongst the most popular ad platforms: Meta, Google Ads, and TikTok.

Today, we're making the best first-party data platform even better. Introducing Sonar: a signal-enrichment solution that enriches customer data and provides better visibility for your marketing platforms. When you improve the quality, accuracy, and completeness of the data your ad platforms use to target customers, the result is more customer touchpoints, and higher performing campaigns. Click here to learn more!