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👋 Hello beautiful Whale Mailer!
This Thursday round-up is filled with helpful marketing resources, as expected:
First up is a podcast episode with Olly Hudson, an agency owner spending $2M+ per month on TikTok ads.
Starting (or leveling up) your TikTok ad efforts? This is a must listen.
Now, for our recommended readings. First up, a fantastic tutorial by Justin Welsh on how use a VA to save you 40 hours per month.
Next, we have a deep dive by Alex Greifeld (our fav) on all things merchandising in ecommerce.
If you like our Tuesday essays, you’ll love this piece.
And to round out the readings, we have thread of threads (very meta) by Ash Melwani on how he and his co-founder scaled their ecom brand to $30M without funding.
Truly a masterclass in ecom marketing.
Thanks so much for opening up space in your inbox for us twice per week - it’s an honor.
Cheers,
R
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All Your Shopify Data...Ever
Triple Whale is now a time machine :) We just added the ability to import all the data from when you first opened your Shopify store. This means Year over Year comparisons, multi-year cohort analysis and so much more!
It is automagically importing the data for new stores, but if you have stores already on the Whale app, just ping our customer success team on the site and they will hook you up!
Listen to this episode from You’re Not Your ROAS by Triple Whale on Spotify.
Olly is spending upwards of $2M per month on TikTok ads for his clients, and today Rabah sits down with him for a crash course.
If you’re still on the fence about TikTok ads, or just want to scale them more effectively… this is a must listen.
What is eCommerce Merchandising And Why Does It Matter? - No Best Practices
eCommerce Merchandising has always been about bridging the gap between customer preferences and what you’re selling.
This is a fascinating breakdown of the business behind Afterpay. Jesse does a great job per usual, and this is worth a listen.
SparkToro | Audience Research at Your Fingertips
This is a helpful tool that makes it easy to see what social accounts, podcasts, etc. your audience is consuming (and give you ideas for your content).
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