📈 0 to $30M Bootstrapped, Ecom Merchandising 101, and More

📈 0 to $30M Bootstrapped, Ecom Merchandising 101, and More

Last Updated:  
June 6, 2023

👋 Hello beautiful Whale Mailer!

This Thursday round-up is filled with helpful marketing resources, as expected:

First up is a podcast episode with Olly Hudson, an agency owner spending $2M+ per month on TikTok ads.

Starting (or leveling up) your TikTok ad efforts? This is a must listen.

Now, for our recommended readings. First up, a fantastic tutorial by Justin Welsh on how use a VA to save you 40 hours per month.

Next, we have a deep dive by Alex Greifeld (our fav) on all things merchandising in ecommerce.

If you like our Tuesday essays, you’ll love this piece.

And to round out the readings, we have thread of threads (very meta) by Ash Melwani on how he and his co-founder scaled their ecom brand to $30M without funding.

Truly a masterclass in ecom marketing.

Thanks so much for opening up space in your inbox for us twice per week - it’s an honor.



Merchandising 101 Content

Triple Whale - eCommerce Operating System

Triple Whale centralizes the metrics from all the tools you use, right into your pocket. We simplify, inform & save you time!  •  Share

🤝 Partner With Us

Marketing agencies, freelancers, systems integrators, ecom experts…

Get access to generous revenue share and co-marketing opportunities, advanced trainings, and exclusive insight into our product roadmap as a Triple Whale partner.

You can learn more here.

🚀 New Product Updates

Merchandising 101 Content

All Your Shopify Data...Ever

Triple Whale is now a time machine :) We just added the ability to import all the data from when you first opened your Shopify store. This means Year over Year comparisons, multi-year cohort analysis and so much more!

It is automagically importing the data for new stores, but if you have stores already on the Whale app, just ping our customer success team on the site and they will hook you up!

🎙️You're Not Your ROAS

Merchandising 101 Content
How To Grow Your ECOM Business With TikTok Ads

EP 028 - Olly Hudson Reveals How To Grow Your Ecom Business With TikTok Ads In 2022 - You're Not Your ROAS by Triple Whale | Podcast on Spotify

Listen to this episode from You’re Not Your ROAS by Triple Whale on Spotify.

Olly is spending upwards of $2M per month on TikTok ads for his clients, and today Rabah sits down with him for a crash course.

If you’re still on the fence about TikTok ads, or just want to scale them more effectively… this is a must listen.  •  Share

👩🏻‍💻 What We Are Reading?

Merchandising 101 Content

What is eCommerce Merchandising And Why Does It Matter? - No Best Practices

eCommerce Merchandising has always been about bridging the gap between customer preferences and what you’re selling.  •  Share

🎧 What We Are Listening To?

Afterpay: Buy Now, Pay Later - [Business Breakdowns, EP. 54] - Business Breakdowns | Podcast on Spotify

This is a fascinating breakdown of the business behind Afterpay. Jesse does a great job per usual, and this is worth a listen.  •  Share

🤯 Fact of the Week

🧰 Tool of the Week

SparkToro | Audience Research at Your Fingertips

This is a helpful tool that makes it easy to see what social accounts, podcasts, etc. your audience is consuming (and give you ideas for your content).  •  Share

🦸🏼‍♀️ Tip of the Week

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