👋 Happy Thursday my wonderful Whale Mailers. Tons of epicness in today’s issue. We start with one of the biggest feature drops (and one that is near and dear to my heart): the long awaited 3 ROAS to Rule Them All. Create a new section or add them to any section and then print money, plus they are available on our mobile app 🤯! #LetsGo
Next, we had an incredible discussion about the supply chain (not boring promise) with one of the experts in the space, Pranay Srinivasan. Uber fascinating chat and gives some color to what to expect this quarter and how the supply chain became so backed up.
In the recommended reading section, we start with an interesting application of the law of unintended consequences. Nike is losing market share because the SNKRS app is producing too much artificial scarcity and driving prospective customers to rival brands.
Then we jump into an incredible think piece on audiences by Ana Andjelic, closing with Web dropping the hammer on the big brain moves of Walmart + Netflix. Bananas fascinating how Netflix is monetizing the zeitgeist with merch, so much money in MERCH.
Rounding out the Whale Mail is our listening section where we have two pods. The first is with the founder of Dorsal Bracelets, Chad Ross. He goes into the viability of the “drop” strategy and how he is turning this year up to 11 (do people still get this reference?).
The second one is with the Pretzel Princess, Bari Rosenstein, and how she is making Auntie (Anne’s) cool again!
Both are strong listens.
As always, we have our fact, tip, tool and question of the week.
18 issues in and you are still here. Perf. #PreciateChu
Have a Whale of Day!
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We were joined by the supply chain guru Pranay Srinivasan & we talked all things distribution. We go deep into the intricacies of the supply chain and how we got to the current situation we are in, plus some shipping hacks.
If YouTubes isn’t your jam here is the audio-only version.
A small portion of creators still reaps the most revenue for their work across multiple platforms.
During a meeting last week, Nike said that it’s at risk of losing sneaker-obsessed consumers over the SNKRS app hype machine. Leadership has a plan to fix that.
And are you taking all of them into consideration?
On the savvy Walmart x Netflix partnership
Ben crushes it & Dorsal is fun company to follow. Give it a listen!
Bari Rosenstein, Social Media Manager at Auntie Anne’s Pretzels, joins this episode of Social Pros to talk all about her winning social media strategy.
Shopify Counter highlights your most important numbers.
Find your Ikigai 🧘.
If you could have one super power, what would it be and why? Tweet @TryTripleWhale with your answer. Best answer gets a shot at winning some Triple Whale Swag.
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