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How F1 Makes Money, Tips to Increase AOV, New Brand Playbook, Reddit Gamechanger & More

How F1 Makes Money, Tips to Increase AOV, New Brand Playbook, Reddit Gamechanger & More

Last Updated:  
June 6, 2023

👋 Hello my wonderful Whale Mailers. Happy Friyay! This week has been a whirlwind and thanks for being so flexible on the delivery dates. Preciate chu. We will return to our regular delivery schedule next week.

Ok on to the Whale Mail! We start with me talking you through my daily driver dashboard. Do you have an epic TW setup? Send us a screenshot and tag @trytriplewhale.

After that we had one of my favorite pods with Chris Meade, the Founder and CMO of CROSSNET. We talk about how he invented a new sport, scaled it to 3000 big box stores and how he has been to 2000 concerts?!?

Next, in the recommended reading section we have a fascinating essay on how Formula 1 makes money. Drive to Survive hooked me, judge away 🤣.

Moving on we have included a sensational long form essay by Mike Ryan on the pitfalls of chasing channel based ROAS.

Then close out with a great thread from Nik Sharm on how to build a brand today and Cody Plofker on how to lift AOV.

In the “what we are listening to section” there is a bananas pod from Hidden Brain on how people can build alternate realities that need to be real. Crazy listen!

As always we have the Tip, Tool, Fact and Question of the week.

Thanks for being so awesome and letting us in your inbox on Friday.

Have a whale of a weekend!



🐋 Triple Whale University

Sign up to learn all the skills needed to be a CMO. Best part? It’s free for all Triple Whale customers. We are taking pre-launch sign ups; register today.  •  Share

🚀 New Product Updates

Have a dashboard you want to show off? Share a screenshot and tag @TryTripleWhale. We love seeing all the different variations you all create! Ubs kewl. #TripleWhaling

🎙️You're Not Your ROAS

📺 EP006 - Chris Meade on Inventing a New Sport, Miami & Love for Concerts

Incredible conversation with an incredibly impressive human. Chris and his team created not only a new sport, but a whole new market. From a rural CT town to hustling CROSSNET on the beaches of Miami to being in 3000 big box retailers. Living the American Dream 🇺🇸!  •  Share

🦻 EP006 - Chris Meade on Inventing a New Sport, Miami & Love for Concerts by You're Not Your ROAS

Audio only version if YouTube ain’t your thing :)  •  Share

👩🏻‍💻 What we are reading?

How does Formula 1 Make Money? by Vincenzo Landino

We’re exploring the world of Formula 1 through the lens of business, content, and media. If you’d like to read and listen to our work directly from your inbox, subscribe now. Hey friends, The more of you that are learning of Formula 1 and the amazing sport that it is, the more questions like this I’ve been getting.  •  Share

The ROAS pathology: how revenue-based optimization is selling you short by Mike Ryan

Avinash Kaushik, Head of Strategic Analytics at Google, once wrote in his personal blog: “What is ROAS? Return on Ad Spend. It is a navel-gazing advertising-centric metric.  •  Share

🎧 What we are listening to?

When You Need It To Be True - Hidden Brain

This week, we bring you two stories about how easy it can be to believe in a false reality — even when the facts don’t back us up.  •  Share

🤯 Fact of the Week

🧰 Tool of the Week

Motion: Manage calendars, meetings, & tasks in one app

Automatically prioritize tasks, schedule meetings, and resolve calendar conflicts. Used by over 10k CEOs and professionals to improve focus, get more done, and streamline workday.  •  Share

🦸🏼‍♀️ Tip of the Week

GummySearch | Reddit superpowers for startup founders

GummySearch helps you leverage online communities on Reddit to ideate, validate, and find customers for your business quickly  •  Share

🤔 Question of the Week

What would you name your boat if you had one?

Just tweet @TryTripleWhale on the bird app with your answer. Best answer gets a shot at some Triple Whale Swag.

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