😎 Building A 10K Per Month Agency, 4 Ecom Mistakes, and More

👋 Hello beautiful Whale Mailer!

Finally back in ATX for more than a few days. Gearing up to host some of the smartest minds in ecom at Creatapalooza

AKA the best creative marketing event of the year (maybe a little biased 😆)

Now, let's get into today’s roundup… proper heat per usual

Especially want to shout out this week's episode of You're Not Your ROAS. Jordan Platten brought the HEAT 🔥

And as always, we are grateful for you letting us into your inbox on this fine Thursday evening!

We don't take it lightly.

Cheers,

R

PS - into pickleball? Join us for Beluga Bash in ATX on Nov 1 (and stick around for Creatapalooza Nov 2-3). Sign up and save your spot here 🏓

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🎙️You're Not Your ROAS

So you want to start and scale a successful ecom agency… but you don’t know where to start.

You’re in luck. Today we brought Jordan Platten — successful agency operator — on the show to talk about:

• How to structure a high converting offer (and why scaling down is often the solution to offer related problems)
• How to decide whether to build a big or ‘lean’ agency
• How to monetize WITHOUT a massive audience

>> You can listen to this episode on YouTube here

>> You can listen to this episode wherever you listen to pods here

👩🏻‍💻 What We Are Reading?

1) Restaurant Dive breaks down Tik-Tok's impact on restaurant foot traffic 🥪

2) Kyle Hunt on the 4 Things you are NOT doing 🚯

3) JT Barnett on companies utilizing trends 🔥

🎧 What We Are Listening To?

🤯 Fact of the Week

🧰 Tool of the Week: Jarvis ML

Personalized AI-powered recommendations using first-party data

🦸🏼‍♀️ Tip of the Week