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📉 DTC During A Recession, The State of TikTok Ads, and More
Last Updated:  
September 22, 2022

📉 DTC During A Recession, The State of TikTok Ads, and More

👋 Hello beautiful Whale Mailer!

This Thursday round-up is filled with helpful marketing resources, as expected:

First up is a podcast episode with Amy Madonia all about using data to grow your ecom business. Great episode.

Now, for our recommended readings. First up, a fantastic deep dive by Daniel Okon (who also happens to be a TW client) on how your DTC business can navigate the looming recession.

Next, we have a deep dive on the current state of TikTok ads. You might see some familiar faces in the quotes 😉

And to round out the readings, we have thread by Joe Pompliano breaking down the business behind F1’s sudden rise to prominence in the United States.

Really showcases the power of content marketing.

Thanks so much for allowing us into your precious inbox every week.

It’s an honor we don’t take lightly.

Cheers,

R

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🎙️You're Not Your ROAS

How to Grow Your Ecom Business By Turning Numbers Into Narratives

EP 029 - Amy Madonia on How To Best Use Data To Grow Your Ecom Business

Listen to this episode from You’re Not Your ROAS by Triple Whale on Spotify. In this episode of You’re Not Your ROAS, Rabah sits down with Amy Madonia to go over how to take numbers and turn them into narratives to help grow you ecom business in an effective manner.

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👩🏻‍💻 What We Are Reading?

How TikTok’s Ad Platform Stands After A Half Year Of Whirlwind Growth And New Products

Seven months ago, TikTok surpassed one billion worldwide users, breaking into a club that previously consisted only of Google and Facebook apps. Since then, TikTok has been on a massive ad platform expansion campaign as it tries to both follow in the footsteps of apps like Facebook, Instagram and YouTube, and differentiate itself.

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🎧 What We Are Listening To?

#75 Rob Fraser — The Difference Between A $1M, $10M, and $100M Ecomm Brand

This is a great episode on Rob’s journey to building a 7 figure ecommerce business, with lots of actionable tips for newer operators on the come up.

Definitely recommend checking it out! Great stuff from Connor and Gio, per usual.

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About the Author

Rabah Rahil

Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.

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