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🍿 2022 eCom Predictions, Creative Might Not Be King, $40mm Per Year to DJ, Creative Analysis & More

🍿 2022 eCom Predictions, Creative Might Not Be King, $40mm Per Year to DJ, Creative Analysis & More

Last Updated:  
June 6, 2023

👋 Hello wonderful Whale Mailers.

A lot to get through this issue so let’s dive in. First, we give you the keys to the kingdom on how to perform a quick and robust creative analysis using Triple Whale.

You will be able to tell your clients or stake holders: what the top performing creative was? Out of the top 10 creative, what was the image/video split? What were the top thumbstopping ads this year?

And many other things. Trust me it’s so easy to do and will blow the socks off your client.

Speaking of socks being blown off, John Coyle of Structure Agency came on the pod and was an absolute tour de force. The part where he totally changes my mind on “why creative isn’t always the biggest lever” is pretty astonishing. Super fun pod.

After that, our recommended reading has a fantastic essay exploring misery. I know weird, but trust me it’s a sensational read. Then we have a thread on Spotify Wrapped, Marshmello (the dj) and some keystone business lessons.

Wrapping up we have our tip, tool and fact of the week.

Thanks for being a whale mail subscriber. You are awesome!

Have a whale of a day.



Creative Analysis Content

🔮 Triple Pixel EOY Deal

Pod 1 is closed, but Pod 2 is open for registration with onboarding scheduled for mid-January. Don’t miss out twice, get in now to reserve your spot.  •  Share

🚀 New Product Updates

Making incredibly robust reports for your client has never been easier. Watch the video above and learn how to create a visually compelling and data rich creative analysis.

A few Triple screenies and a Notion doc makes the Creative Dashboard the gift that keeps on giving! #TisTheSeason

➡️ Random: The shirt I am wearing is a 1992 Lithuania Basketball Shirt. Insane story here and there is a documentary here.

🎙️You're Not Your ROAS

Creative Analysis Content

EP012 - John Coyle on Why Creative Isn't Your Biggest Lever & Mall Kiosks

I have my mind blown multiple times on this pod. John goes into the keys to success in marketing. The lessons he took away after working at a Mall Kiosk. How he structures his team. Why creatives might not be your biggest lever and more! Super epic pod.

🦻Audio Only Version Here

👩🏻‍💻 What We Are Reading?

Assured Misery · Collaborative Fund

People tend to know what makes them angry with more certainty than what might make them happy.  •  Share

🎧 What We Are Listening To?

eCommerce Predictions for 2022 | eCommerceFuel

Bill D’Alessandro joins the show to look back at the predictions we made for 2021 and what we can expect to see in 2022.  •  Share

🤯 Fact of the Week

🧰 Tool of the Week

Automatically save Instagram stories and posts your brand is tagged in.

Archive App automatically detects & saves Instagram posts your brand gets tagged in. Yes, Instagram Stories as well, not just feed posts.  •  Share

🦸🏼‍♀️ Tip of the Week

How to Add a Form Teaser - Klaviyo

Learn how to add a teaser to your popup or flyout form. Teasers are small widgets that a visitor can click to open a signup form. They allow visitors to reopen a closed form, or open a form once they’re ready to fill it out.  •  Share

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