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🤨 Meta COO Steps Down, Converting Landing Page Secrets, and More
Last Updated:  
November 3, 2022

🤨 Meta COO Steps Down, Converting Landing Page Secrets, and More

👋 Hello beautiful Whale Mailer!

Hope you’ve had a productive start to June. Can’t believe we’re almost half way through the year already.

This week’s round-up is packed with helpful marketing resources, per usual:

First up is a podcast episode with Robb Fraser.

Robb launched Outway in 2016, and has since bootstrapped it to over $10M per year - crazy impressive.

If you’re an aspiring entrepreneur, this is a must listen. We dive into some of the less-talked-about parts of the journey.

Now, for our recommended readings. First up, a deep dive by our friend Ash Melwani on how to construct high converting landing pages.

He used these strategies to slash his CAC by 55% - wild 🤯.

Next, long time Meta COO Sheryl Sandberg stepped down. And Dan McCormick wrote a wonderful analysis on what that means for you as an ecommerce marketer.

And to round out the readings, we have an interesting article by the folks over at the DTC Newsletter on the evolution of ecommerce towards digital products.

Fascinating stuff to consider.

As always, thanks so much for giving us this precious real estate in your inbox.

We appreciate you.

Cheers,

R

Converting Landing Page Content

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🎙️You're Not Your ROAS

Converting Landing Page Content
The TRUTH About Being an Entrepreneur W/ Rob Fraser EP.32

EP 32 - Rob Fraser On Bootstrapping An Ecom Business To 10 Million and Scaling To 100 Million - You're Not Your ROAS by Triple Whale | Podcast on Spotify

Rob is a former pro cyclist and 5x Canadian National Team.

He launched Outway Socks in 2016 and has since scaled it into a $10M business.

Not too shabby.

And this episode is full of insights and strategies for aspiring entrepreneurs. Enjoy :)

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👩🏻‍💻 What We Are Reading?

Converting Landing Page Content

The New World of Digital – Is Your DTC Brand on Board?

If the new wave of online shopping and the world of Web3 has left your head spinning (for good reason), you’re not alone. 🌀

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🎧 What We Are Listening To?

#571: Boyd Varty — The Lion Tracker's Guide to Life - The Tim Ferriss Show | Podcast on Spotify

Listen to this episode from The Tim Ferriss Show on Spotify. Boyd Varty — The Lion Tracker’s Guide to Life |

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🤯 Fact of the Week

🧰 Tool of the Week

DALL·E 2

DALL·E 2 is a new AI system that can create realistic images and art from a description in natural language.

openai.com  •  Share

🦸🏼‍♀️ Tip of the Week

About the Author

Rabah Rahil

Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.

Rabah Rahil

Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.

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