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👋 Hello Wonderful Whale Mailers!
I am still alive in Kauai, but thinking of you all! Today we have a fantastic roundup. Alex Danco has a set of essays that are just fabulous, I have linked to the last one. Check them out you won’t regret it.
Next, an oldie but goodie by Bill Gurley on LTV. Then some copy writing tips to boost that conversion rate. Finally, we close with a pod on DTC commerce with Shaan Puri and Sam Parr.
Rounding out the Whale Mail is the tip, tool & question of the week!
One more thing, we started a pod called You’re Are Not Your ROAS. Woot Woot. Check out the first episode with Josh Durham using the link below or the podcasting app of your choice.
Whale Mail is what it is because of you. TY for all the support.
You the real MVP!
Mahalo & Aloha,
R
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🎙️ You're Not Your ROAS - Josh Durham
We run through a lot in this episode, so strap in. Josh talks about scaling a brand from 0 to $6.5mm in year. He tells us the story about running a 500k a month company at the age of 18 and how he stayed positive/motivated during challenging times. Lastly, Josh killed it during our rapid fire round. You don’t want to miss it!
👩🏻💻 What we are reading?
Dancoland, Part 4: Everything Loops - by Alex Danco
Welcome back to Part 4 of Dancoland. If you’ve missed any previous chapters, you’ll need to read those first. Dancoland, Part 1: The Dream Dancoland, Part 2: Just-So Stories Dancoland, Part 3: Thinking in Layers.
The Dangerous Seduction of the Lifetime Value (LTV) Formula - by Bill Gurley
The LTV formula, when used correctly, can be a good tactical tool for monitoring and comparing like-minded variable market programs, especially across channels. But like any model, its proper use is entirely dependent on the assumptions used in that model.
How To Write Converting Ad Copy - by Cory Dobbin
While browsing Reddit recently I came across a post written by the user u/DigitalLiam that perfectly sums out how you should be writing you ad copy. No bells, no whistles, just down to brass tax.
🎧 What we are listening to?
#217 - Why Direct-to-Consumer Companies Are Awesome to Own - My First Million | Podcast on Spotify
In this episode Shaan (@ShaanVP) and Sam (@theSamParr) debate the merits of owning and operating a direct-to-consumer e-commerce business.
🤯 Fact of the Week
More NFT insanity…
🧰 Tool of the Week
This website is wild…search 70 Million U.S. Customs Sea Shipment Records Instantly. See who is getting what from whom.
ImportYeti - Find Quality Suppliers
ImportYeti finds suppliers & manufacturers based on actionable data.
🦸🏼♀️ Tip of the Week
Turn your mac into a Minority Report style experience. Really awesome if you have a trackpad or big monitor or both!
BetterTouchTool is a great, feature packed app that allows you to customize various input devices on your Mac.
🤔 Question of the Week
If you could give everyone in the world one thing; what would it be?
Tweet your answer to @TryTripleWhale for a chance at snagging some Triple Swag.
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