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👋 Hello beautiful Whale Mailer!
Today’s round-up is packed with value from top-to-bottom.
First up, we have a brand new feature available for our Triple Whalers: Aggregated Customer Journeys. More on that magic in the product updates section 👇
That’s followed up by a fantastic podcast episode with our good friend Alex P (who also just had a baby!! 🎉).
Onto the recommended readings for the week, we have a breakdown from Nik Sharma on how to craft a high-converting website. Per usual, Nik’s material is 🔥
Next, there’s a full breakdown of how Peloton managed to lose $35 BILLION of market cap in the span of two years. Truly mindblowing stuff…
To conclude our recommendations, our friend Cody Plofker wrote a stellar article on whether your brand should focus on TikTok or Facebook ads in 2022.
Plus, we found a free database of over 380 DTC brands that you can draw ad inspiration from (so make sure you read till the end of the email).
As always, thank you for allowing us into your inbox twice per week - we appreciate you :)
Cheers,
R
Triple Whale - eCommerce Operating System
Triple Whale centralizes the metrics from all the tools you use, right into your pocket. We simplify, inform & save you time!
EP 016 - Alex Greifeld on Product-Channel Fit, Building A New Brand From Scratch, and More
Today one of our favorite ecom operators, Alex Greifeld, joins us to discuss building product-channel fit, how she would start a new product from scratch, and much more. This episode is an absolute gold mine of actionable marketing takeaways, so be sure to stick around till the end!
How to Build Hype with Matteo Franceschetti - Where It Happens
Matteo has taken something previously boring AF, sleep, and created crazy amounts of hype around it. This podcast breaks down how it did it (plus the crazy story of how he pitched the product to skeptical investors). Worth the listen.
DTC Brands Megasheet by Tim Aton
Want ad ideas for your brand? This free tool by Tim is a database filled with 380+ DTC brands with ads you can draw inspiration from. Something else that’s cool? You can sort the brands by category - can’t believe this is free tbh.
Enjoy this issue of Whale Mail?
Share it with a fellow marketer (they’ll thank you for it)
See you on Tuesday for another in-depth essay
-R
P.S. if you missed Tuesday’s essay, you can read it here.
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