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👋 Hello beautiful Whale Mailer!
Strap in.
This week’s round-up is packed with helpful marketing resources:
First up is a podcast episode with Jason Portnoy.
Jason is one of the OG’s in ecommerce, and this episode is full of important lessons that you’ll wish you knew earlier.
If you’re an aspiring entrepreneur, this is a must listen.
Now, for our recommended readings. First up, a deep dive by Carl Weische on tactics you can use to get your conversion rate up.
Small changes in conversion rate lead to big changes in revenue - so listen up.
Next, we have a super cool breakdown of what it was like to attend Apple’s WWDC keynote.
And to round out the readings, we have an ultra-valuable analysis of financial benchmarks for DTC brands, written by Dan McCormick.
Too many brands don’t understand their financials.
Don’t be one of them.
As always, thanks so much for giving us this precious real estate in your inbox.
We appreciate you.
Cheers,
R
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Multiple Shopify stores on one ad account?
No problem:
EP 33 - Jason Portnoy On Crucial Lessons Learned Over A Decade In Ecommerce
Jason Portnoy is one of the OG’s in ecommerce
And today, Rabah had the pleasure of hosting in on You’re Not Your ROAS.
Fantastic listen, with tons of actionable takeaways.
What it was like attending WWDC '22 at Apple Park
Developers flock to the WWDC keynote to see Apple’s newest software, but there’s a gentle seduction going on, too.
How to Double Conversion Rates With a Killer Landing Page - 30 Minutes of Growth
Too many websites attract the customers but fail to make the all-important conversions.
But with the right headlines and content, you can double your sales, without doubling your visitors.
In this 30-minute, highly actionable deep dive, Alex reveals all his landing page techniques.
VideoWise - Shopify's Video Shopping Solution - TikTok | Instagram | YouTube
Shopify’s Video Shopping Solution. Convert More Visitors Into Customers With Shoppable Video. Upload or Integrate Seamlessly With TikTok, Instagram, And YouTube.
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