✅ CRO Masterclass, DTC Financial Benchmarks, and More

✅ CRO Masterclass, DTC Financial Benchmarks, and More

Last Updated:  
June 6, 2023

👋 Hello beautiful Whale Mailer!

Strap in.

This week’s round-up is packed with helpful marketing resources:

First up is a podcast episode with Jason Portnoy.

Jason is one of the OG’s in ecommerce, and this episode is full of important lessons that you’ll wish you knew earlier.

If you’re an aspiring entrepreneur, this is a must listen.

Now, for our recommended readings. First up, a deep dive by Carl Weische on tactics you can use to get your conversion rate up.

Small changes in conversion rate lead to big changes in revenue - so listen up.

Next, we have a super cool breakdown of what it was like to attend Apple’s WWDC keynote.

And to round out the readings, we have an ultra-valuable analysis of financial benchmarks for DTC brands, written by Dan McCormick.

Too many brands don’t understand their financials.

Don’t be one of them.

As always, thanks so much for giving us this precious real estate in your inbox.

We appreciate you.



DTC Financial Benchmarks Content

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🎙️You're Not Your ROAS

DTC Financial Benchmarks Content
This ONE Thing KILLS New Businesses - ROAS Ep.33 W/ @Jason Portnoy

EP 33 - Jason Portnoy On Crucial Lessons Learned Over A Decade In Ecommerce

Jason Portnoy is one of the OG’s in ecommerce

And today, Rabah had the pleasure of hosting in on You’re Not Your ROAS.

Fantastic listen, with tons of actionable takeaways.  •  Share

👩🏻‍💻 What We Are Reading?

DTC Financial Benchmarks Content

What it was like attending WWDC '22 at Apple Park

Developers flock to the WWDC keynote to see Apple’s newest software, but there’s a gentle seduction going on, too.  •  Share

🎧 What We Are Listening To?

How to Double Conversion Rates With a Killer Landing Page - 30 Minutes of Growth

Too many websites attract the customers but fail to make the all-important conversions.

But with the right headlines and content, you can double your sales, without doubling your visitors.

In this 30-minute, highly actionable deep dive, Alex reveals all his landing page techniques.  •  Share

🤯 Fact of the Week

🧰 Tool of the Week

VideoWise - Shopify's Video Shopping Solution - TikTok | Instagram | YouTube

Shopify’s Video Shopping Solution. Convert More Visitors Into Customers With Shoppable Video. Upload or Integrate Seamlessly With TikTok, Instagram, And YouTube.  •  Share

🦸🏼‍♀️ Tip of the Week

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