Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
Triple Whale Recognized as Market Leader in Marketing Measurement, According to Ramp Data
New data from Ramp, a finance operations platform, shows Triple Whale as the leading marketing measurement platform.
Amazon Ads Benchmarks by Industry (Updated 2026 Data)
Updated Amazon ad performance benchmarks across 9 ecommerce industries. Compare CPA, CPM, CVR, ROAS, AOV, CTR, and MER year-over-year to plan smarter for 2026.
TikTok Ads Benchmarks by Industry (Updated 2026 Data)
Updated TikTok ad performance benchmarks across 10 ecommerce industries. Compare CPA, CPM, CVR, ROAS, AOV, CTR, and MER year-over-year to set smarter goals for 2026.
Your Flows Aren't Broken. Your Data is Incomplete. Meet Sonar Send
Sonar Send helps ecommerce brands recover up to 40% more abandoned shoppers by fixing tracking gaps that prevent ESP flows from triggering.
Attribution Beyond Clicks: See the Full Story of What’s Driving Your Sales
Triple Whale’s Clicks & Deterministic Views Attribution model unifies click and view-through data to reveal the true, full-funnel impact of your campaigns so you can invest with confidence.
It's Not Andromeda: Inside Meta's AI Ad Stack And Why Nothing is Working
Meta didn’t “break” your ads. It rebuilt the system. Today’s performance is driven by four interconnected AI systems — GEM, Lattice, Andromeda, and UTIS — working together.
AI answers and social comments are driving your top-of-funnel. Most brands have zero visibility (until now)
Discovery by Triple Whale — a new workspace that gives brands a complete top-of-funnel view across LLMs, search, and social.
When confidence becomes your competitive edge
The gap between seeing an opportunity and seizing it shouldn’t take multiple tools and several days. Here’s how we help you close it.
Meta Conversion Lift Tests: How to Measure Incrementality on Meta
Walk through the Meta Conversion Lift experiment — including how to get set up, run a clean test, and turn the results into confident decisions.
GeoLift 101: Your Guide to Geo-Based Incrementality Testing
GeoLift gets broken down into simple terms. Jump in to find out how to measure true ad lift by region.
Triple Whale vs Google Analytics 4: Which Is Better for Ecommerce Teams?
Unsure? Here’s a clear breakdown of GA4 vs. Triple Whale to help you decide what fits your ecommerce team.
Event Match Quality (EMQ): What Actually Matters on Meta & TikTok
Complete guide to Event Match Quality (EMQ) for Meta and TikTok ads. Learn good EMQ scores by event type, how to improve match quality, and why complete signal beats perfect scores.