Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
Here’s to more confident, data-driven decisions
More confidence means more, well, everything. It’s your catalyst for growth in 2026 and it all starts with the complete intelligence platform for ecommerce.
A Guide to Incrementality Testing Methods: Different Ways to Measure True Marketing Impact
Explore common incrementality testing methods, such as geo experiments, ghost ads, and PSA tests, to find the best fit for your marketing strategy.
The Best Incrementality Testing Tools for Marketers in 2026
Compare the best incrementality testing tools for ecommerce and DTC brands. See top features, pricing, and integrations to find the right platform for you.
What Is Incrementality Testing? The Ultimate Guide for Modern Marketers
This guide explains how incrementality works, how it differs from A/B testing and attribution, which methods to use (lift tests, ghost ads, GeoLift, natural experiments), and how to apply results to optimize spend with confidence.
How to Choose the Right Attribution Model: An Expert Guide for Triple Whale Users
This expert guide breaks down Triple Whale’s attribution models — when to use each, how they work, and how to align them with your goals, industry, and funnel stage— so you can confidently measure what actually drives growth.
Incrementality Testing vs. A/B Testing: What’s the Difference and When to Use Each
The main difference between incrementality testing and A/B testing? Causality vs. comparison. Learn all about when to use each method, and why.
The SEO Attribution Gap: How AI Attribution Models Are Breaking Shopify Data
AI attribution models distort Shopify data and undervalue SEO. Learn why GA4, Meta, and SGE mislead attribution and how to fix it.
The Google Ads Peak Season Blueprint: Prepare for Demand & Capture the Intent
Find out exactly how to leverage Google's core media to drive profitable growth and confident decision-making this holiday season.
Top Brands Discount 2.5x More Than Competitors – Here’s Why it Works
Discover how top apparel and health & beauty brands discount 1.3-2.5x more than competitors while protecting margins. Analysis of 20,000+ brands reveals 5 strategies for aggressive discounting without destroying AOV.
What Is Customer Retention Analysis? A Guide to Tracking and Improving Retention with Analytics
Customer retention analysis helps you understand churn, measure lifetime value, and build loyalty. Explore key retention metrics and analysis methods here.
iOS 26 Update: How to Navigate Apple's New UTM Tracking Changes
Triple Whale tests Apple's new iOS 26 UTM tracking. Spoiler alert: Your attribution data stays reliable.