Kaleena Stroud
GeoLift 101: Your Guide to Geo-Based Incrementality Testing
GeoLift gets broken down into simple terms. Jump in to find out how to measure true ad lift by region.
Meta Conversion Lift Tests: How to Measure Incrementality on Meta
Walk through the Meta Conversion Lift experiment — including how to get set up, run a clean test, and turn the results into confident decisions.
GeoLift 101: Your Guide to Geo-Based Incrementality Testing
GeoLift gets broken down into simple terms. Jump in to find out how to measure true ad lift by region.
Triple Whale vs Google Analytics 4: Which Is Better for Ecommerce Teams?
Unsure? Here’s a clear breakdown of GA4 vs. Triple Whale to help you decide what fits your ecommerce team.
A Guide to Incrementality Testing Methods: Different Ways to Measure True Marketing Impact
Explore common incrementality testing methods, such as geo experiments, ghost ads, and PSA tests, to find the best fit for your marketing strategy.
The Best Incrementality Testing Tools for Marketers in 2026
Compare the best incrementality testing tools for ecommerce and DTC brands. See top features, pricing, and integrations to find the right platform for you.
What Is Incrementality Testing? The Ultimate Guide for Modern Marketers
This guide explains how incrementality works, how it differs from A/B testing and attribution, which methods to use (lift tests, ghost ads, GeoLift, natural experiments), and how to apply results to optimize spend with confidence.
How to Choose the Right Attribution Model: An Expert Guide for Triple Whale Users
This expert guide breaks down Triple Whale’s attribution models — when to use each, how they work, and how to align them with your goals, industry, and funnel stage— so you can confidently measure what actually drives growth.
Incrementality Testing vs. A/B Testing: What’s the Difference and When to Use Each
The main difference between incrementality testing and A/B testing? Causality vs. comparison. Learn all about when to use each method, and why.
iOS 26 Update: How to Navigate Apple's New UTM Tracking Changes
Triple Whale tests Apple's new iOS 26 UTM tracking. Spoiler alert: Your attribution data stays reliable.
Your Guide to Multi-Channel Attribution: How It Works and When to Use It
Unlock marketing ROI with multi-channel attribution. Optimize budgets, high-value channels, and your customer journey with AI-powered data-driven decisions.
What Is Linear Attribution? A Clear Guide for Marketers
Think all touchpoints matter equally? The linear attribution model does — sometimes wisely, sometimes not. See how to use it to your advantage.
What Is a Post-Purchase Survey? How to Collect Smarter Feedback After Checkout
Post-purchase surveys can gather useful customer feedback, improve retention, and drive better business decisions — but only if you ask the right questions.
Facebook CAPI (Meta Conversions API) in 2026: What It Is & How to Set It Up
Discover how to use Facebook CAPI — Meta’s Conversions API — to track conversions more accurately. Learn the differences between Meta Pixel and CAPI, plus setup tips and best practices.
The Top 10 Ecommerce Podcasts for 2023
If you’re in the world of DTC – whether that’s in marketing, running your online store, or you’re just an aficionado – you’re in luck. We’ve put together a curated list of the top 10 ecommerce podcasts you’ll want to tune into in 2023. Stick around to the end to find out our absolute favorite picks.
How to Set Up an Ecommerce Dashboard in Seconds
For ecommerce companies, information is gold. However, many business owners quickly become buried underneath that mountain of data. If you’re feeling the pain, just know that this is when an ecommerce dashboard can really come in handy.
An Easy Guide to Ad Tracking in 2023
In this blog we’ve mapped out the basics of ad tracking for ecommerce – plus some strategies and helpful tools to consider in 2023 – so you can feel confident on how to plan your marketing strategy and ad spending.
Meta Attribution in 2025: How to Track Facebook Ads with Meta Pixel + Conversion API
Understand how Meta Attribution works in 2025. Learn how to set up Meta Pixel, Conversion API, and track Facebook ad performance accurately despite iOS restrictions.
Ecommerce Accounting 101: How to Track Finances and Choose the Right Software in 2025
Learn the basics of ecommerce accounting, from choosing between cash and accrual to picking the best accounting software. Improve financial clarity and decision-making in 2025.
The Anatomy of a High-Converting Ecommerce Email
Ecommerce emails can be the lifeblood of a thriving ecom business. With the information of this article you can start building the roadmap to high-converting emails.
What Are UTM Codes? A Complete Guide to Smarter Tracking and Attribution
UTMs are a fantastic tool for measuring performance at the campaign, ad set and ad level. The better you get at using UTMs, the better you will become at deploying paid media.
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