Triple Whale blog

Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.

Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
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Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
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Google's Performance Max: The Next Big Thing For Ecommerce Brands

Google Performance Max changes everything for fledgling e-commerce brands in 2022. Learn about it in this post.

Why Every Brand Should Have a YouTube Channel

Logan Paul. Gary Vee. Mr. Beast. David Dobrik. That’s what comes to mind when you think about YouTube, right? As much as I love all of these guys…YouTube is SO much more than its top creators.

The Impact of SEO on E-Commerce Brands

In this post, we explain how SEO impacts e-commerce brands and the essential elements of a successful strategy.

A Quick “How To” on Ecommerce Influencers

There is no one way to "do" influencer marketing. In this post, we give our perspective on what has worked for the brands we work with.

The Top 10 Facebook Analytics Tools For 2022

Looking for the best Facebook analytics tool? Here's a comprehensive list of the top 10 social media analytics tools for 2022.

The Top 10 Instagram Analytics Tools For 2022

Want to learn how to make the most out of your Instagram Analytics? Here's our top 10 Instagram analytics tools for marketers and social media managers.

Email & SMS

How To Put Your Email Marketing Analytics Data To Good Use

Want to make the most of your email marketing analytics data? Read on to learn four analytics to track and how to use them in 2022.

Ecommerce Metrics

How To Build The Perfect Analytics Dashboard

A well-planned analytics dashboard gives you all the information you need to run campaigns and track important KPIs. Build your own dashboard today!

How To Create A Product Map That Rocks

Learn what a product map is and how to create a product map that aligns business goals with product development efforts with this step-by-step guide.

How To Get Great UGC Content From Your Audience

User-Generated Content (UGC) is a fantastic way to engage with your audience and make waves on social media. Here's how to get good UGC.

TikTok Marketing 101: How to Grow Your Business on Tiktok

Learn TikTok marketing essentials from the mind behind Auntie Anne’s TikTok account. This blog covers the anatomy of a TikTok and practical tips for your biz.