Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
The 5 Best Marketing Attribution Tools & Software of 2023
Marketing attribution software options include Triple Whale, Ruler Analytics, Branch, Neustar, and Looker. Each work on a unique marketing attribution model.
How to create customer journey maps that convert (a 2026 guide)
A customer journey map illustrates customers' interactions with your brand, helping you hit optimal sales.
We Have Lift Off - Creative Cockpit Has Launched!
Most of our customers are obsessed with the Triple Whale Summary and Pixel, and we want to bring that same level of obsession to the Creative Dashboard. Introducing Creative Cockpit! In the video below, Ilya (Product Manager) and I cover the major improvements Creative Cockpit offers.
How Psychology-Based Creative is Changing the DTC Industry
The DTC industry is rapidly evolving through the use of psychology-based creative in advertising. Learn how humans are wired to respond to these types of ads.
Customer Acquisition Cost (CAC): How to Calculate and Reduce It
Learn how to calculate customer acquisition cost using the CAC formula, explore key factors that influence it, and discover proven strategies to reduce it.
Snapchat Analytics for Ecommerce: How to Use Snapchat Insights to Track Performance in 2025
Learn how to use Snapchat Insights to track organic and ad performance. Understand metrics like story views, audience demographics, and Snapchat Ads ROAS with this 2025 guide.
How to Calculate Customer Lifetime Value (CLV): Formulas and Examples
There’s more than one way to calculate customer lifetime value (CLV). Explore formulas, real-world examples, and learn which model fits your business best.
How The Facebook Ads Reporting System Works
Facebook Ads are some of the most effective forms of advertising. This article takes a look at the Facebook Ads reporting system and how it works.
Facebook Analytics: The Ultimate Guide for 2023
What does Facebook Analytics mean for your business? Read on to learn how to use analytics tools to track your metrics and ace your Facebook campaigns.
Ecommerce Trends 2026: Bold Predictions for the Future of Ecommerce
AI is becoming a shopping channel. Mid-market brands are going physical. Platform costs are exploding. Explore seven data-backed ecommerce trends for 2026 and learn how to adapt before your competitors do.
Understanding Ecommerce Metrics: What to Track and Why It Matters
It's essential to track important metrics and KPIs in order to make informed decisions about your business. Here are the most important eCommerce metrics that you can't afford to ignore if you want your business to be successful.
Marketing Attribution: Models, Benefits, and Best Practices
Marketing attribution identifies which channels and touchpoints influence conversions, helping you optimize spend and better understand customer journeys.