So, you want to analyze your Instagram posts? And you've already determined that you want to go above and beyond with your findings – as opposed to simply gauging your reach, impressions, and other “vanilla” metrics.
Lucky for you, there are tons of Instagram analytics tools on the market today. In fact, we researched multiple platforms in order to create this top 10 list.
In this article, we cover some of the best Instagram analytics tools based on their key features, how the tools work, their pros and cons, and pricing. Let's run through them.
Triple Whale helps you centralize the metrics from all your marketing platforms, including Instagram, in one single dashboard. You can use it in tandem with other tools on this list to view all your meaningful data in real-time and save time that you spend manually reviewing clients.
Key features:
Apart from first/last-click attribution, Triple Pixel tracks your entire first-party data and help boosts your return on ad spend.
It integrates seamlessly with popular apps and networks.
Enjoy meaningful visualizations across your entire business with the new home screen.
Gain clarity into your customers and their purchases.
View your best-performing ads and generate reports.
Gain insights into your customers’ spending habits and accurately forecast your brand.
Track your entire business and enter custom spends.
Automated reports.
Forecast and track important D2C metrics with LTV predictions.
Record changes to understand how they affect your store with E-Commerce Calculator.
How Triple Whale works
Triple Whale gathers and centralizes the metrics from all your tools in one place. Our platform uses a best-in-class, first-party pixel, along with UTM tags which you apply at the ad level. It will give you insights into how users are behaving.
Triple Whale can also simplify complex data, keep you up-to-date with easily understandable reports, and save time.
Pricing
Check out our pricing page for more info on our pricing.
#2. Iconosquare
Iconosquare is a comprehensive solution that lets you track your growth and engagement across multiple accounts. It also analyzes the performance of individual posts and hashtags.
Iconosquare is a great tool for managing your content and scheduling posts in advance. You can schedule posts and get assistance with user tagging, the best time to post, geolocation, feed preview, and more.
Key features:
Help your business grow on Instagram, TikTok, LinkedIn, Facebook, and Twitter.
Include performance display for metrics in easy-to-read graphs.
View a split of your organic vs. promoted Instagram.
Offer Labels and Albums to organize and categorize your posts for in-depth analysis.
Provide Industry Benchmarks for more than 100 industries.
Include Instagram Stories insights to increase your reach and engagement.
Come with In-depth engagement insights.
Give the green light to Tags and Mentions Analytics.
Automate your social media reports in 3 minutes.
How Iconosquare Works:
Iconosquare provides in-depth reporting and analysis for Instagram, Facebook, Twitter, LinkedIn, and TikTok. You just have to sign up, and you’ll be able to access their 14-day free trial.
Pros:
Easily understandable analytics.
Weekly reports that are visually appealing.
Easy to set up the scheduler.
14-day free trial.
Cons:
Can be on the more expensive side if working on a tight budget.
Pricing:
Pro, Advanced, and Enterprise plans:
Pro plan costs $49/month if paid annually and $59/month if paid monthly.
Advanced plan costs $79/month if paid annually and $99/month if paid monthly.
Enterprise plan is customizable.
#3. Pally - the best Instagram analytics tool for affordability
Pally is a free Instagram analytics tool that gives you access to a wide range of information about your account and your competitors'. You can learn about the number of likes, comments, posts, and followers for each post, as well as the hashtags used most frequently.
Key features:
Able to connect up to 10 competitors for tracking.
Able to create and share performance reports.
Customize the report with a specific time range and color.
Offer Audience Insights.
Reveals how your audience interacts with your Instagram.
Allows you to track your posts and their analytics.
Track your story analytics and know which gets the most engagement.
Allows you to create a custom dashboard.
How Pally works:
Pally tracks Instagram business profiles using the official Instagram analytics API. This helps brands understand their audience better. It also ensures security and helps you plan data-driven strategies.
Pros:
It is affordable and has a lean UX/UI.
Visual-first scheduling. It also includes Canva integration.
Caption/hashtag lists.
Content creation is made easy with the hashtag research tool.
You can add a bio link to your Instagram profile.
Displaying Pally branding isn’t obligatory.
Cons:
It lacks advanced scheduling functionality.
Only Instagram-centric.
It lacks a white label feature.
Pricing:
The premium plan costs $15 if billed monthly and $13.5 if billed annually. It also has a freemium plan, which is great if you’re on a tight budget and only require basic features.
#4. AgoraPulse
AgoraPulse is an all-in-one social media marketing tool that allows you to schedule your posts, analyze your content, and engage with your audience.
Key features:
Automatically monitor your chosen hashtags and create branded hashtag groups for easy management.
Have an all-in-one, unified social media inbox.
Offer a dashboard showing the number of impressions and interactions each post gets.
Automated posting with scheduling options. You can schedule posts to be published at a specific date and time or use the "post now" option for immediate sharing.
Provide analytics on your Instagram account with detailed information about your followers, posts, comments, and more.
Comes with Social listening to get insights about your competitors and your industry.
How AgoraPulse Works:
AP lets you manage all the messages you receive on social media, schedule and publish content, spot the best influencers, monitor social handles, and more. All this and more can be done in one easy-to-use dashboard.
Pros:
You can post on multiple platforms.
It lets you review and reply to comments.
You can review posts and mentions.
Cons:
It lacks Instagram DM capabilities.
Pricing:
The Pro plan costs $79/month, which is billed annually.
The Premium plan costs $199/month, which is billed annually.
The Enterprise plan is customizable.
#5. Hootsuite
Hootsuite’s Instagram analytics tool is designed to help you build your brand on this platform by providing insights into how people are interacting with your content. With this information, you can change your content strategy to improve engagement and ultimately grow your following.
Key features:
Easily schedule posts across all your social networks and save time.
Access image assets directly from the Hootsuite dashboard.
Makes it possible to watch the latest social conversations, trends, and brand mentions closely.
Use the dashboard to view your top-performing content and get personalized insights.
Ability to plan, schedule, and collaborate on social media posts with your team
Integrate social networks with your favorite apps.
Learn new skills through social pros.
How Hootsuite Works:
Hootsuite gathers and uses the information you grant when you integrate your social media profiles and helps you manage several networks and profiles and measure your campaign.
The Instagram analytics tool also uses data from the info gathered by external services or third-party services data such as Google Analytics.
Pros:
It supports multiple social networks.
You can manage all your accounts in separate tabs.
It provides extensive integration with various third-party apps.
You can easily make analytics reports.
Cons:
Extra App Fees.
Training costs money.
More expensive than most of its counterparts.
Pricing:
The Professional plan costs ₹49/month.
The Team plan costs ₹129/month.
The Business plan costs ₹739/month.
The Enterprise plan is customizable.
#6. Later
Later is a tool that provides advanced analytics with content scheduling features that help you understand how your audience interacts with your content over time.
Key features:
Compare your Instagram posts to find out which content gets the most engagement.
Optimize posting times.
Provide StoriesAnalytics feature to get more Instagram views.
Allow you to use demographic data to guide your content strategy.
Track your follower growth, growth rate, and profile views in due course.
Offer Instagram Hashtag Analytics feature to help you figure out which hashtags perform best.
Track Instagram traffic.
How Later Works:
Later aids in streamlining your social media strategy and simplifying Instagram marketing. Its primary features are visual scheduling, managing media, marketing, and analytics.
Pros:
It supports multiple social media platforms.
Easy to use scheduling features.
Cons:
You have to register for the priciest plan for more advanced features.
Pricing:
The Starter plan costs $15/month if billed monthly and $12.50/month if billed yearly.
The Growth plan costs $40/month if billed monthly and $33.33/month if billed yearly.
The Advanced plan costs $80/month if billed monthly and $66.67/month if billed yearly.
#7. Social Blade
Social Blade is a free Instagram analytics tool for user statistics. It allows you to track your growth, get insights into your competitors, and build a better Instagram strategy.
Key features:
Social Blade also offers similar tools for other social media platforms such as YouTube, Twitch, and Reddit.
Its API feature directly integrates the Social Blade website into your internal systems.
It provides a clear overview of how your Instagram account is doing.
You can also use it to find influencers and grow your channel.
How Social Blade Works:
Social Blade collects and compiles data from YouTube, Twitter, Daily Motion, Twitch, Mixer, and Instagram. The platform uses extracted data to design comprehensible graphs that help you track the progress and growth of your Instagram account.
Pros:
You can easily search and find data.
The data is as simple.
You will find a comprehensive list of data.
Cons:
It prioritizes Youtube over other social platforms.
Pricing:
It’s free!
#8. Plann - unique Instagram analytics with color swatches & brand palettes
Plann is the only Instagram analytics tool that lets you see your Instagram account in a completely new way.
With color swatches and brand palettes, you can visualize the results of your posts and discover what colors work best for your business.
Key features:
Discover your analytics and posting results.
Include individual post and performance analytics-Engagement rates for every post, Hashtags Analytics, Filter by important metrics.
Find out what’s working for you and what’s not, to increase your audience faster.
Easily review your growth tactics.
Find out the real effectiveness of your story content-Completion rates, Reach rates, and Impressions.
Compare performance across different platforms.
Uncover metrics on Instagram, Facebook, and TikTok.
How Plann Works:
Plann simplifies how social media works and helps build, engage and grow your brand. It lets you upload media and search through its huge stock image and video libraries. You can further integrate with Canva and choose from more than 450,000 free social media templates.
The free Instagram analytics tool can be used to understand your winning strategy.
Pros:
The visual interface makes it easier to identify the metrics that matter.
Cons:
The filters can be too dramatic.
Pricing:
The Power User plan costs $9/month if billed yearly and $12/month if billed monthly.
The Build plan costs $19/month if billed yearly and $25/month if billed monthly.
The Grow plan costs $59/month if billed yearly and $75/month if billed monthly.
The Play Big plan costs $129/month if billed yearly and $165/month if billed monthly.
#9. Keyhole
Keyhole is an Instagram hashtag analytics tool that helps you track, monitor, and analyze your hashtag campaigns.
Key features:
Track Instagram metrics to prove the impact and ROI of your Instagram campaigns.
Compare Instagram influencers’ metrics.
Use real-time data to course-correct any campaign.
Use an advanced Instagram hashtag analytics tool to track the important Instagram conversation.
Use Stories Analytics to view how many people viewed, skipped, and exited your Stories.
Create PDFs for your Instagram Analytics Reports.
Share real-time dashboards to meet a client’s deadline.
How Keyhole Works:
Keyhole measures real-time and historical social media data and shows info in easy-to-read graphs and layouts, thus simplifying reporting and strategizing.
You can also track hashtags, keywords, accounts, and URLs on Instagram, Twitter, Facebook, and YouTube.
Pros:
Comprehensive dashboards and reporting.
Simple interface.
Cons:
The actual tool slightly differs from the free trial version.
Pricing:
Keyhole offers custom pricing for businesses of all sizes.
This all-in-one marketing toolset unifies your social and email marketing bringing you a single solution to grow your business smarter and faster.
Pros:
User-friendly interface.
You can select the best timing for better engagement.
Cons:
Only available for Pinterest and Instagram.
Pricing:
The Pro plan costs $9.99/month if billed annually and $19.99/month if billed monthly.
The Advanced plan costs $19.99/month if billed annually and $39.99/month if billed monthly.
The Max plan costs $39.99/month if billed annually and $79.99/month if billed monthly.
Time to take advantage of your Instagram analytics!
No matter which Instagram analytics tools you choose, they will make it easier to understand your audience. You can create better content, understand how often it is shared and by whom, learn who your most valuable users are, and much more. They will allow you to find new opportunities that you can leverage to grow your Instagram profile, run better ads, and get more engagement.
For more centralized metrics and advanced reports, take a closer look at Triple Whale.
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