Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
The Top Shopify Tools To Use in 2022
For ecommerce brands, one of the main questions many ask as they get started is this: What are the best Shopify apps to use in 2022 for ecommerce?
The Pitfalls of Being Data Driven
One of the major themes in business has been the importance of data, but how do you know the right way to use it? Here's everything you need to know in order to run a data driven business.
I Was Wrong About Facebook Traffic Campaigns
Even though Facebook's traffic campaigns have a bad reputation, they can contribute to a profitable customer acquisition strategy. Find out everything you need to know before wasting your time and money.
SEO for E-Commerce - 10 Simple Steps Every Brand Can Follow
Those that continually invest in doing SEO the right way will see outsized returns for a long period of time and sleep better knowing your growth channels are diversified and solidified.
The 10 Best Shopify Apps To Increase Sales
Overwhelmed by the sheer number of resources in the Spotify App Store? You're not alone. Check out some of our favorite apps to increase sales—and tune out the noise.
Use These Creative Testing Strategies to Scale Your Ads With Certainty
Behind every successful paid advertising campaign is a successful piece of creative. Let's explore how to truly test and scale your creative performance.
Can I Really Just “Go Broad” On Facebook?
The days where you could sell anything profitably on Facebook with a few simple targeting hacks are long gone. But that doesn’t mean that broad is the only option, or the right option for your brand at this moment in time.
Brand Storytelling: What It Is & How To Use It
You’ve heard about the importance of brand storytelling. But how do you implement it? We got you in this tactical, step-by-step guide on how to use storytelling to grow your brand this year.
The 5-Step Facebook Ads Audit
Facebook Ads Manager can be confusing. In this post, we look at our top 5 favorite indicators for evaluating poor performance and how to optimize them.
💰 How To Acquire Better Customers to Increase LTV
The most effective way to improve customer LTV? Acquire customers with more LTV potential. Here are a few ways you can do that.
Attribution Modeling: Key Models and How to Choose
Attribution modeling uses different approaches to measure how effective each step in the customer journey is in driving conversions, helping improve ROI.
Your All-In-One Guide to SMS Marketing
SMS marketing has quickly become a saving grace for many DTC brands. In this post, we run through the advantages and disadvantages of implementing an SMS marketing strategy, and the best platforms to use.