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We Have Lift Off - Creative Cockpit Has Launched!
Originally Published:  
July 20, 2022

We Have Lift Off - Creative Cockpit Has Launched!

We couldn't be more excited to announce that Creative Cockpit has launched! Frankly, analyzing ad creative is messy - lots of clicking and tons of spreadsheets make it hard to visualize what ad creatives are actually working for you and your business. Our current Creative Dashboard is our most underrated feature, in our opinion. Looks like Joe Putnam agrees as well ;)

Most of our customers are obsessed with the Triple Whale Summary and Pixel, and we want to bring that same level of obsession to the Creative Dashboard. Introducing Creative Cockpit! In the video below, Ilya (Product Manager) and I cover the major improvements Creative Cockpit offers.

New Features Coming to Creative Cockpit

Custom Segments

At Triple Whale we don't believe in giving you sampled and modeled data; instead we give you as much raw data as you can handle, and to make that data easier to digest we're bringing the same level of segmentation to Creative Cockpit. You can segment your ads by ad type, campaign, ad set or anything that helps you better analyze the data.

Trend Analysis

We’ve learned a thing or two about how data visualization empowers our customers. With Creative Cockpit you’ll be able to visualize creative insights through segments.

Have you ever asked yourself, do product ads or lifestyle ads perform better for my business? Is UGC content worth the investment? Do TOF (branded) ads actually drive value? Just about every e-commerce owner or marketer asks these key questions when discussing ad creative. With Creative Cockpit you’ll be able to answer those questions in real-time.

In the sample report below, we grouped our ads into 4 categories: Product, TOF, Lifestyle & UGC. We then filtered the categories by ROAS to see what was performing best over the 10-day period we selected. Voilà. Time to rock and roll on scaling that lifestyle creative!

We’re Giving Our Existing Features A Makeover

All of the existing features you love are getting a fresh new look — like…to the nth degree. We’ve heard from our whalers that you all LOVE how we’ve approached data visualization - and we brought that same goodness to our Creative Cockpit. No matter how data-nerdy your team is, the Creative Cockpit presents insights in a simple to use, easy-to-digest format. View by creative highlights, trends, your best ROAS - whatever you like. What’s better than better data? Better data that also looks pretty. ;)

Analyze on CTR, CPC & CPM Benchmarks

Trusting on-platform attribution to make creative decisions is…risky. With the Creative Cockpit, you can view Triple Pixel enriched data on CTRs, CPCs, and CPMs in order to analyze what’s most engaging and what’s not exciting your audience. If your buyers are loving a video hook or super-clicking on an awesome copy, you’ll have the insights to focus creative direction on what converts best.

Similarly - we’ve all been there. We make an awesome creative…we’re super proud of it… but it’s just not speaking to the people, and costs spike. Creative Cockpit launches your understanding to infinity and beyond, so you can stay on top of making creative tweaks ASAP. You can also quickly compare newly launched assets against your top-performers to track results in real-time.

Here’s the juice on how to action the data. Seeing crazy high CTR’s, but not a lot of purchases? Time to make tweaks to ensure only the most qualified customers are clicking on your ads. Seeing low CTR’s? It’s time to up your creative and copy game and get people excited about your product.

Introducing Creative Highlights

One of the most frequent questions our customers ask themselves or get asked is what is my top performing creative? With Creative Cockpit, we've introduced a new feature called Creative Highlights that shows you your top creative by 10 different metrics. Creative Highlights doesn't tell the entire story, and is a great feature to help brands get a quick snapshot of what is performing.

Mic Drop Moment...Introducing TikTok

Our most requested feature is now live, customers can now measure their TikTok ad performance! We couldn't be more excited to now now have all of the same features above now empowering our customers to measure their TikTok ad creative.

Get Creative Cockpit

For the month of July, get Creative Cockpit for 50% OFF for life and a 30-day money back guarantee! See the pricing information and get Creative Cockpit here.

About the Author

Saunder Schroeder

Saunder is a legend in his own mind. His mission is to grow people and brands that he believes in. He has a beautiful wife and 2 kids. He's a protector of sweet potato fries and performance station wagons.

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