Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
Outbrain x Triple Whale for Data-Driven Insights
Introducing the Outbrain integration for Triple Whale, where you can unlock powerful data aggregation and attribution, giving you the insights you need to optimize campaigns for maximum ROI. Read on to learn more about how you can view your Outbrain campaign data alongside other marketing channels inside Triple Whale!
Criteo x Triple Whale for Marketing Insights
Introducing the Criteo Integration for Triple Whale, where you can see your Criteo metrics directly in a Pixel Criteo Dashboard and comprehensively monitor your ad performance. Simplify your processes and enhance your data with precise analysis!
SQL for Marketing in Ecommerce: Benefits + Use Cases
These days, there's a plethora of data available for DTC brand owners to utilize in their marketing efforts, but there's often so much data it's tough to make timely and informed decisions. In this article, we discuss the benefits of using SQL for marketing in ecommerce to gain a deeper understanding of your customers, optimize your marketing campaigns in real time, and drive significant revenue growth.
The Data Platform DTC Disruptors Need: Lessons From True Classic
Many DTC brand owners find themselves in a black hole of business logic as they scale, and trying to gather information from several platforms at once means it's more difficult to make confident decisions with the data. Christina Springer Owen detailed how True Classic built a data platform from the ground up in her talk at The Whalies, and she provided some very actionable advice for creating and using a stable data platform.
Unveiling the Essence: A Deep Dive into Time Decay Attribution Models
When it comes to marketing, it might be difficult to determine which marketing interaction has an impact on a consumer's decision to make a purchase. In this article, we'll cover what the Time Decay Attribution Model is and how more credit can be attributed to the most recent interactions prior to the purchase.
Talk to Data: Best Practices for Effective Data Management
The next generation of Triple wWhale features an easy way to talk to your data, but you have to know how to ask the right questions. In this blog, we'll discuss best practices for data management as well as best practices for using SQL in marketing.
The Whalies: Innovation, Inspiration, and a Rockin’ DTC Party
Did you miss the biggest DTC event of the year, and want to know what went down? Check out our recap of the main stage sessions here!
Everything You Need To Know About Channel Attribution
A customer may visit many channels along their journey before making a purchase or conversion. In this article, we will examine everything from what a multi-channel attribution model is to how it can impact your business, Google Analytics, your marketing budget, and more. You'll learn about multi-channel attribution models and how they're related to marketing campaigns, customer data, etc. Read on!
SQL 101: An Introduction
You may have heard about how Moby can write SQL queries for you - but a basic understanding of how SQL works will go a long way in understanding how to use Triple Whale effectively to get your questions about your data answered. In this article, we’ll give a brief introduction to SQL, SQL syntax, and basic commands you’ll need to get started.
Introducing Triple Whale's Next Generation Platform Powered by AI
Introducing the next generation of Triple Whale. Redefine your analysis experience with Moby, the AI assistant that accesses, outputs, and analyzes your data for you.
The Art and Science of the Markov Chain Attribution Model
If you're not first, you're last. That's how we used to look at attribution. But the Markov Chain Attribution takes various touchpoints into account to examine the likelihood or probability led the customer toward the final action: the sale. Read this blog article to uncover the fundamentals of the Markov Chain Attribution Model for Marketing.
Stop Blaming Meta: A Look at Ad Performance in March 2023
Many members of DTC Twitter were sounding the alarm that something was very wrong with Meta in March of 2024. We took a look at the data for thousands of ad accounts and compared the metrics to last March. What did we find? Performance isn't drastically different than last year. A drop in performance might not be due to Meta at all - read on to find out more!