Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
Marquis Increased Average Monthly ROAS by 350% Using Triple Whale
How does a beverage brand translate its retail success to DTC? In this article, we’ll outline what Marquis does, the challenges they faced with pivoting from retail to DTC, and how RSN8 Media and Triple Whale empowered them to identify opportunities through better data visibility and attribution tracking.
Navigating the Future of Ecommerce with AI and Personalization
In this article, we'll examine the current trends in the ecommerce landscape, the growing importance of a personalized customer experience, and the increased integration of AI and machine learning. Also, we’ll discuss how using the correct AI-based tools can enhance your marketing efforts, because you should be working smarter and not harder!
Marketing Durability: The Power of Pivoting
In the face of economic indicators, search volume, social media trends, and competitive landscapes continuously changing, how does a brand remain fluid and responsive? This article will provide the necessary steps for pivoting your marketing goals based on data.
Does Your Brand Really Need a Mobile App?
Deciding whether your brand needs a mobile app can be challenging. While apps do perform better in most areas, they might not be the right fit for every brand. Not all brands need an app, but many think they do. So, how do you know if an app is right for you? This article from Shop2App will outline how to decide!
Announcing the WooCommerce x Triple Whale Integration
We’re proud to announce that Triple Whale has introduced a beta integration with WooCommerce. WooCommerce merchants can now utilize Triple Whale’s business intelligence, advanced analytics, and AI automation tools to continue to expand our tooling to broadly support everyone selling online.
Elevate Your Pet Brand: Boosting Customer Lifetime Value and Conversions
Pet brands must contend with higher CPC, CPM, and CPA costs, combined with a much lower average order value than most DTC brands. It’s more challenging to acquire new customers than ever, which makes nurturing existing customers a very important strategy to set yourself apart from the pack. In this article, we’ll outline how to understand the modern pet owner, the importance of focusing on customer lifetime value (LTV) as a DTC pet brand, and how to ensure you’re crafting an experience that will keep your customers returning for more.
Beyond Paid Ads: Why You Should Be Investing in Influencer Partnerships for Customer Acquisition
In this blog, we’re going to dive into how influencer partnerships can improve your ecommerce store’s customer acquisition and how you can maximize the results by combining it with an affiliate-first approach.
BigCommerce x Triple Whale
We’re proud to announce that Triple Whale now has a beta integration with BigCommerce, and the advanced analytics, AI automation, and business intelligence offered by our tech stack can be utilized by BigCommerce merchants.
Amazon Prime Day 2024 Recap: Consumer Trends and Insights for DTC Brands
How did you fare on Prime Day? In this article, we'll take a look at consumer purchasing behavior during the Prime Day Event in 2024, and also compare some performance statistics from Triple Whale users who experienced a massive revenue increase in 2024 compared to 2023.
How Zox Used Sonar to Achieve 90% Accuracy in Data Reporting Overnight
In this article, we’ll share early results from an ecommerce brand, Zox, whose implementation of Sonar has enhanced data visibility and revitalized their marketing strategy in the EU & UK, achieving a level of profit they hadn’t seen in years.
How to Increase ROAS: 9 Proven Strategies to Maximize Your Ad Spend
Learn how to improve ROAS with strategies like smarter targeting, better creative testing, optimized landing pages, and improved attribution tracking.
How Organic Search Marketing (SEO) Fits Into the Marketing Funnel, and How Triple Whale Helps Identify SEO’s Impact
Discover how Triple Whale’s analytics can enhance your organic search marketing strategies for maximum top of funnel acquisition.