Triple Whale blog

Manufactured Virality: Leveraging Modern Affiliates for Explosive DTC Growth

In this blog, we’ll outline how to position your brand for the best chance of going viral, how the influencer landscape has changed over the past decade, and Noah Tucker’s two strategies for diversifying customer acquisition channels so you’re not just relying on paid ads to get new customers. 

Introducing Sonar: Triple Whale’s Enriched Data for Better Ad Performance

Today, we're making the best first-party data platform even better. Introducing Sonar: a signal-enrichment solution that enriches customer data and provides better visibility for your marketing platforms. When you improve the quality, accuracy, and completeness of the data your ad platforms use to target customers, the result is more customer touchpoints, and higher performing campaigns. Click here to learn more!

Gorgias x Triple Whale for Customer Service Insights

Introducing the Gorgias x Triple Whale integration, where you can view your high-level CS metrics from Gorgias alongside your most important business metrics. Centralizing your data will save you time, so you can track your total number of tickets, average response time, and average resolution time right in Triple Whale.

Okendo x Triple Whale for Customer Marketing Insights

Google Marketing Live: 6 Google Ads Innovations We’re Excited About

In the Google Marketing Live keynote, Google unveiled several ways their improved technology helps them better meet the needs of advertisers, from creating new immersive ad experiences to generating high-performing creative assets. This blog will outline the top five announcements we’re most excited about!

Understanding Cross-Channel Attribution in a Multi-Platform World

Taboola x Triple Whale for Advertising Insights

Introducing the Taboola x Triple Whale integration, where combining Triple Whale's first-party data and Taboola’s extensive ad metrics allows you unparalleled visibility into your marketing efforts. It’s all about connecting the dots between ad spend and actual sales, ensuring every decision is data-driven. Ecommerce brands can leverage this integration to optimize ad spend, enhance customer acquisition, and maximize profitability.

8 Strategies to Improve Average Order Value for DTC Brands

In this article, we’ll have a look at some different strategies which are as effective, but often overlooked. Here are some important ways you can boost the AOV of your DTC store and maximize your CAC.

How to Use Marketing Campaign Analytics in Ecommerce

In this guide, we will explain 10 ways to use SQL for campaign analytics and introduce a way to get the benefits of SQL without having to learn it.

SQL for Marketers: 7 Essential SQL Queries Every Ecommerce Marketer Must Know

In this article, we’ll share the most useful SQL queries for ecommerce marketing and how you can put this data into action. Triple Whale lets you chat with your data so you don’t have to write SQL queries from scratch. But experimenting with beginner SQL will help you use Triple Whale to ask the right questions about your data.

MNTN x Triple Whale for Connected TV Ad Performance Insights

Introducing the MNTN x Triple Whale integration, where you can access your MNTN metrics directly in the Triple Whale dashboard. When you integrate your MNTN data with Triple Whale’s first- and zero-party data, you can dissect ad performance a little more granularly with the insights needed to refine and elevate your advertising game. 

Decoding the Customer Journey: The Position-Based Attribution Model Unveiled

The evolution of attribution models has paralleled the complexity of consumer paths in the digital age. As marketing campaigns became multichannel and consumers began interacting across multiple platforms, the need for sophisticated models like position-based attribution became apparent. In this article, we outline exactly what position-based attribution is and how it can lead to more efficient and effective marketing efforts.