Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
We're changing how we price AI. Here's why.
Moby 2 is a fundamentally different product. Here's the honest reasoning behind our move to usage-based pricing — and the commitments we're making.
Triple Whale Recognized as Market Leader in Marketing Measurement, According to Ramp Data
New data from Ramp, a finance operations platform, shows Triple Whale as the leading marketing measurement platform.
Attribution Beyond Clicks: See the Full Story of What’s Driving Your Sales
Triple Whale’s Clicks & Deterministic Views Attribution model unifies click and view-through data to reveal the true, full-funnel impact of your campaigns so you can invest with confidence.
AI answers and social comments are driving your top-of-funnel. Most brands have zero visibility (until now)
Discovery by Triple Whale — a new workspace that gives brands a complete top-of-funnel view across LLMs, search, and social.
When confidence becomes your competitive edge
The gap between seeing an opportunity and seizing it shouldn’t take multiple tools and several days. Here’s how we help you close it.
Here’s to more confident, data-driven decisions
More confidence means more, well, everything. It’s your catalyst for growth in 2026 and it all starts with the complete intelligence platform for ecommerce.
Introducing Triple Whale's New Agent-Powered Intelligence Platform (and Everything We Launched on April 2)
On April 2nd, Triple Whale unveiled the next generation of our platform — agent-powered intelligence built to help brands make smarter and faster decisions across their entire business.
Announcing the WooCommerce x Triple Whale Integration
We’re proud to announce that Triple Whale has introduced a beta integration with WooCommerce. WooCommerce merchants can now utilize Triple Whale’s business intelligence, advanced analytics, and AI automation tools to continue to expand our tooling to broadly support everyone selling online.
BigCommerce x Triple Whale
We’re proud to announce that Triple Whale now has a beta integration with BigCommerce, and the advanced analytics, AI automation, and business intelligence offered by our tech stack can be utilized by BigCommerce merchants.
How Zox Used Sonar to Achieve 90% Accuracy in Data Reporting Overnight
In this article, we’ll share early results from an ecommerce brand, Zox, whose implementation of Sonar has enhanced data visibility and revitalized their marketing strategy in the EU & UK, achieving a level of profit they hadn’t seen in years.
Introducing Sonar: Triple Whale’s Enriched Data for Better Ad Performance
Today, we're making the best first-party data platform even better. Introducing Sonar: a signal-enrichment solution that enriches customer data and provides better visibility for your marketing platforms. When you improve the quality, accuracy, and completeness of the data your ad platforms use to target customers, the result is more customer touchpoints, and higher performing campaigns. Click here to learn more!
Gorgias x Triple Whale for Customer Service Insights
Introducing the Gorgias x Triple Whale integration, where you can view your high-level CS metrics from Gorgias alongside your most important business metrics. Centralizing your data will save you time, so you can track your total number of tickets, average response time, and average resolution time right in Triple Whale.