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AI has moved fast. But most media-buying workflows are still stuck in the Stone Age.
Every morning, you open Meta, check performance, pause an ad, and adjust a budget. Then you open Google and do it again. Triple Whale brought your performance data together in one trusted place. But acting on it still meant sorting through the results and making every change manually.
Moby Actions takes the next step. It turns your rules and performance insights into actions that are ready to review and execute.
Most AI stops at the insight. Moby puts it into action.
See how Moby turns media-buying rules into ready-to-approve actions across your ad accounts.
Tell Moby what matters to your business in plain language. It reviews performance across your connected accounts, applies the rules you trust, and determines what should be scaled, reduced, paused, or brought to your attention.
For example:
“Review Meta and Google campaign performance over the last seven days. For campaigns with ROAS below 1.5, queue a 20% budget decrease. For campaigns above 2.5, queue a 15% increase. Show me the supporting performance data and queue every change for my review.”
Moby evaluates the opportunity using your connected business context and Triple Whale data. It then turns each recommendation into a ready-to-approve action, complete with the reasoning behind it.
One prompt. One place to review the decisions. No more jumping between ad platforms to make every change yourself.
Most media buyers already have rules they trust, such as:.
The problem is applying those rules manually across multiple platforms.
With Moby Actions, you give Moby the rules once. It reviews Meta and Google together, identifies every campaign or ad that meets your criteria, and prepares the appropriate actions from one place.
Triple Whale already gives media buyers a centralized, trusted view of performance. But acting on those insights can still mean sorting through the Attribution dashboard and changing ads or budgets one at a time.
Moby Actions replaces that repetitive work. Instead of manually toggling each ad, you can ask Moby to identify the opportunities and queue the corresponding actions for your review.
Moby Actions can do more than apply a fixed set of budget rules. You can ask it to investigate performance, recommend the next move, and prepare the actions needed to execute it.
“Audit my Meta and Google accounts over the past month. Identify the strongest opportunities to scale and where I should cut back on budget. Explain why and queue the recommended changes for my review.”
“Review my Meta creative performance over the past month and identify the strongest-performing angle. Generate three new creatives based on what's working, then let me review them and decide whether to publish.”
Whether you provide Moby with exact rules or ask it to find the best opportunities, you can see the supporting evidence and review the proposed work before it happens.
Moby Actions is designed to do real work without turning your business over to a black box. You decide how much control Moby has.
Moby queues each action for your approval and includes the reasoning behind it. Nothing is executed until you approve it.
Give Moby clear rules for the actions it can handle automatically. Moby executes the straightforward decisions and brings the judgment calls to you.
For example:
“Automatically pause anything below 1x ROAS. Queue anything between 1x and 2x for my review.”
Every completed action is recorded in your Actions log, so you can see what Moby did, when it happened, and why.
Use Moby Actions for a one-time task, or turn the same instructions into an automation that runs on a recurring schedule.
You could ask Moby to review your accounts every morning, automatically handle the decisions that meet your rules, and prepare everything else for your approval.
Actions are the building blocks. Automations make them repeatable.
The result is less time operating buttons and more time buying media.
Moby Actions is available on the Automate plan through a personalized, sales-assisted experience.
See how Moby can apply your media-buying rules, identify where to scale or cut back, and turn performance insights into ready-to-approve actions across your ad accounts.
AI has moved fast. But most media-buying workflows are still stuck in the Stone Age.
Every morning, you open Meta, check performance, pause an ad, and adjust a budget. Then you open Google and do it again. Triple Whale brought your performance data together in one trusted place. But acting on it still meant sorting through the results and making every change manually.
Moby Actions takes the next step. It turns your rules and performance insights into actions that are ready to review and execute.
Most AI stops at the insight. Moby puts it into action.
See how Moby turns media-buying rules into ready-to-approve actions across your ad accounts.
Tell Moby what matters to your business in plain language. It reviews performance across your connected accounts, applies the rules you trust, and determines what should be scaled, reduced, paused, or brought to your attention.
For example:
“Review Meta and Google campaign performance over the last seven days. For campaigns with ROAS below 1.5, queue a 20% budget decrease. For campaigns above 2.5, queue a 15% increase. Show me the supporting performance data and queue every change for my review.”
Moby evaluates the opportunity using your connected business context and Triple Whale data. It then turns each recommendation into a ready-to-approve action, complete with the reasoning behind it.
One prompt. One place to review the decisions. No more jumping between ad platforms to make every change yourself.
Most media buyers already have rules they trust, such as:.
The problem is applying those rules manually across multiple platforms.
With Moby Actions, you give Moby the rules once. It reviews Meta and Google together, identifies every campaign or ad that meets your criteria, and prepares the appropriate actions from one place.
Triple Whale already gives media buyers a centralized, trusted view of performance. But acting on those insights can still mean sorting through the Attribution dashboard and changing ads or budgets one at a time.
Moby Actions replaces that repetitive work. Instead of manually toggling each ad, you can ask Moby to identify the opportunities and queue the corresponding actions for your review.
Moby Actions can do more than apply a fixed set of budget rules. You can ask it to investigate performance, recommend the next move, and prepare the actions needed to execute it.
“Audit my Meta and Google accounts over the past month. Identify the strongest opportunities to scale and where I should cut back on budget. Explain why and queue the recommended changes for my review.”
“Review my Meta creative performance over the past month and identify the strongest-performing angle. Generate three new creatives based on what's working, then let me review them and decide whether to publish.”
Whether you provide Moby with exact rules or ask it to find the best opportunities, you can see the supporting evidence and review the proposed work before it happens.
Moby Actions is designed to do real work without turning your business over to a black box. You decide how much control Moby has.
Moby queues each action for your approval and includes the reasoning behind it. Nothing is executed until you approve it.
Give Moby clear rules for the actions it can handle automatically. Moby executes the straightforward decisions and brings the judgment calls to you.
For example:
“Automatically pause anything below 1x ROAS. Queue anything between 1x and 2x for my review.”
Every completed action is recorded in your Actions log, so you can see what Moby did, when it happened, and why.
Use Moby Actions for a one-time task, or turn the same instructions into an automation that runs on a recurring schedule.
You could ask Moby to review your accounts every morning, automatically handle the decisions that meet your rules, and prepare everything else for your approval.
Actions are the building blocks. Automations make them repeatable.
The result is less time operating buttons and more time buying media.
Moby Actions is available on the Automate plan through a personalized, sales-assisted experience.
See how Moby can apply your media-buying rules, identify where to scale or cut back, and turn performance insights into ready-to-approve actions across your ad accounts.
Body Copy: The following benchmarks compare advertising metrics from April 1-17 to the previous period. Considering President Trump first unveiled his tariffs on April 2, the timing corresponds with potential changes in advertising behavior among ecommerce brands (though it isn’t necessarily correlated).
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