Media buyers spend hours every day on repetitive, manual work. Looking at all the attribution data. Scaling the winners. Cutting the losers. Hunting for creative that's starting to fatigue. Briefing new ads. The list goes on.
It matters, but it keeps you stuck in the weeds instead of guiding the strategy.
Moby Automations take that work off your plate. You tell Moby what you want done, and it does the work for you, queuing every action for your approval. And because Moby's connected to your live business data, you can trust the work it's doing.
Moby Automations help you:
Building an automation is simple. Describe what you want in plain language. For example:
"Hey Moby, build an automation that checks my Meta campaigns every morning and pauses any ad that's spent more than $150 with no sales."
Moby asks you a few quick questions to lock in the details, then builds the automation and runs it on the schedule you set.
That's the flexibility: if you can describe it, you can automate it. Here's how to build your first automation.
Here are three automations we built, each in just a few minutes.
You already know when to scale a winning ad and when to cut a loser. Hand Moby those rules and it checks every day, then queues the budget increases and pauses for your approval. You define how you buy, Moby does the work.
Build a creative feedback loop
Your best concepts burn out before you can make more of them. Build a loop that keeps your creative fresh: Moby audits your creative each week, surfaces your winners, flags what's starting to fatigue, and spins up new variants of your top performers. Tell Moby which to ship and it queues the new ad, so there's always a fresh version ready before performance dips.
Instead of flipping between attribution models and channels to see how spend is really doing, let Moby analyze the data for you. It surfaces the key shifts across your channels and attribution models on a daily cadence, so you get the insight without having to live in the dashboard.
Most AI tools can tell you what to do. Moby can actually do it. Because it's fully connected to your ad platforms and the rest of your stack, Moby has the hands to take real action across your business:
Moby never touches your ad account on its own. It queues every action for your review, so nothing happens without your say-so.
And it runs on something the ad platforms can't offer: Triple Whale's independent, cross-channel measurement. Every automation acts on the source of truth you already trust, not the numbers a platform reports on itself. That's the difference between a generic automation tool and one built for how you actually buy.
True Classic, the apparel brand doing over $1B in annual revenue, runs 100% of their Meta ad spend through automations with Triple Whale, with Google and TikTok rolling out next. They've also used Moby to cut creative production costs by millions.
"100% of Meta is going through it... Meta is our largest channel. If we trust this system with our largest channel, that's exciting." — Ben, CEO, True Classic
Not just for media buying
While media buying is a great use case, automations go far beyond it. With Moby, you can build:
And much more. Media buying is just where we're starting.
Not a customer yet, or don't have access? Talk to our team.
Already a Triple Whale customer with Moby 2? Head to Automations in Moby and build your first one.
But wait, there's more. We're hosting a live webinar on Moby 2 and Automations on June 17, 2026. Triple Whale customer Jason Lu will share the real automations he's built to turn 8-hour workdays into 20-minute workflows. Register here.
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Media buyers spend hours every day on repetitive, manual work. Looking at all the attribution data. Scaling the winners. Cutting the losers. Hunting for creative that's starting to fatigue. Briefing new ads. The list goes on.
It matters, but it keeps you stuck in the weeds instead of guiding the strategy.
Moby Automations take that work off your plate. You tell Moby what you want done, and it does the work for you, queuing every action for your approval. And because Moby's connected to your live business data, you can trust the work it's doing.
Moby Automations help you:
Building an automation is simple. Describe what you want in plain language. For example:
"Hey Moby, build an automation that checks my Meta campaigns every morning and pauses any ad that's spent more than $150 with no sales."
Moby asks you a few quick questions to lock in the details, then builds the automation and runs it on the schedule you set.
That's the flexibility: if you can describe it, you can automate it. Here's how to build your first automation.
Here are three automations we built, each in just a few minutes.
You already know when to scale a winning ad and when to cut a loser. Hand Moby those rules and it checks every day, then queues the budget increases and pauses for your approval. You define how you buy, Moby does the work.
Build a creative feedback loop
Your best concepts burn out before you can make more of them. Build a loop that keeps your creative fresh: Moby audits your creative each week, surfaces your winners, flags what's starting to fatigue, and spins up new variants of your top performers. Tell Moby which to ship and it queues the new ad, so there's always a fresh version ready before performance dips.
Instead of flipping between attribution models and channels to see how spend is really doing, let Moby analyze the data for you. It surfaces the key shifts across your channels and attribution models on a daily cadence, so you get the insight without having to live in the dashboard.
Most AI tools can tell you what to do. Moby can actually do it. Because it's fully connected to your ad platforms and the rest of your stack, Moby has the hands to take real action across your business:
Moby never touches your ad account on its own. It queues every action for your review, so nothing happens without your say-so.
And it runs on something the ad platforms can't offer: Triple Whale's independent, cross-channel measurement. Every automation acts on the source of truth you already trust, not the numbers a platform reports on itself. That's the difference between a generic automation tool and one built for how you actually buy.
True Classic, the apparel brand doing over $1B in annual revenue, runs 100% of their Meta ad spend through automations with Triple Whale, with Google and TikTok rolling out next. They've also used Moby to cut creative production costs by millions.
"100% of Meta is going through it... Meta is our largest channel. If we trust this system with our largest channel, that's exciting." — Ben, CEO, True Classic
Not just for media buying
While media buying is a great use case, automations go far beyond it. With Moby, you can build:
And much more. Media buying is just where we're starting.
Not a customer yet, or don't have access? Talk to our team.
Already a Triple Whale customer with Moby 2? Head to Automations in Moby and build your first one.
But wait, there's more. We're hosting a live webinar on Moby 2 and Automations on June 17, 2026. Triple Whale customer Jason Lu will share the real automations he's built to turn 8-hour workdays into 20-minute workflows. Register here.
Body Copy: The following benchmarks compare advertising metrics from April 1-17 to the previous period. Considering President Trump first unveiled his tariffs on April 2, the timing corresponds with potential changes in advertising behavior among ecommerce brands (though it isn’t necessarily correlated).
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