Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
Better, Faster, Stronger: Get Smarter Insights In Seconds with Pixel Page 2.0
We’ve overhauled the Pixel page, rolling out a new look, better tools, and faster load times, giving you smarter insights to maximize the profitability and growth of your business.
The Definitive Guide to Product Analytics
Product analytics can help convert more sales leads, increase customer retention, and maximize revenue, as they provide rich insights into what users actually do. Here’s everything you need to know about how to put them to good use.
🛍 How To Run Effective Promotions
If you want to run profitable promotions that help make your business more valuable over time, you need some context on how customers behave when you push those markdowns live.
No More Tradeoffs: How DTC Brands Can Maintain Resources, Time, and Budget
Every ecommerce business has finite resources, time, and budget when it comes to operations. To improve any area, others must take a hit. In this article, we'll dive into ways brands are using automation across their entire tech stack.
How I Sold $238,740 in 24 Hours From an Online Product Launch
Most of my product launches and even just back-in-stock launches are over 6 figures in just one day. Pretty awesome right? I think so too, here is how we did it.
🐳 How To Increase Email Revenue: A New Framework
If I had to name one digital marketing channel with the most wasted potential, it would be email marketing. If you want to increase email revenue, you have to take a different approach.
😳 CX Is The New Brand Marketing... Is Brand Marketing Dead?
There’s a huge reckoning happening in DTC and the lines between brand and performance marketing are becoming blurred. In the this article we'll get into why I think CX is the new brand marketing for up and coming DTC companies.
The Definitive Guide to Ecommerce Automation
If you’re looking to increase profits, maximize your reach, and grow your business, automation is the key. In this article you'll find the definitive guide to e-commerce automation.
The Anatomy of a High-Converting Ecommerce Email
Ecommerce emails can be the lifeblood of a thriving ecom business. With the information of this article you can start building the roadmap to high-converting emails.
👩🔬 The 5 Step Ecommerce Ad Account Audit
FB Ads Manager can be confusing. Below, we will look at my top 5 favorite indicators for evaluating poor performance and how to optimize them.
🎯 My Exact FB Ads Strategy For 2022
Today, I’d like to talk about my plans for our Facebook ad account in 2022. I’m going to try to keep this short, sweet, and valuable so let’s get right to it.
📇 How to Manage Your Customer Portfolio
In the same way that you diversify your investment portfolio to mitigate risk, you can diversify your customer file to make future sales more predictable. In this article, we'll outline the foundations of managing your customer portfolio.