Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
Introducing Triple Whale's New Agent-Powered Intelligence Platform (and Everything We Launched on April 2)
On April 2nd, Triple Whale unveiled the next generation of our platform — agent-powered intelligence built to help brands make smarter and faster decisions across their entire business.
What is Customer Acquisition? The Ultimate 2025 Guide
Optimize your customer acquisition strategy with proven tactics, expert insights, and real-world examples to attract and convert more customers.
Using AI in ecommerce: Types, benefits, and how it’s changing online shopping
Using AI in ecommerce can enhance personalization, automate customer service, and increase sales. Discover the latest AI strategies transforming online retail.
Agentic AI: The Future of AI and Automation for Ecommerce
Agentic AI is an AI tool capable of autonomous decision-making, and represents the next generation of artificial intelligence. Learn about its use cases, ethical considerations, and potential impact across industries.
Meta's Health and Wellness Restrictions: Policy Changes & Fixes
Meta's health and wellness policy means brands will lose visibility into their bottom-of-funnel transactions in Meta's ad manager. Here's how Triple Whale can help brands navigate Meta's new restrictions on health and wellness.
2024 in Review: Ad Performance Metrics for 30K Ecommerce Brands
Discover key 2024 ad performance metrics from 30K Triple Whale brands, including AOV, CPA, and spend by channel.
AI Influencers: How DTC Brands Use AI to Drive Sales
AI is everywhere, including ads. In this article, we'll explore what AI influencers are, how they got their start, and how DTC brands can benefit (or face challenges) when utilizing AI for their marketing efforts.
Triple Whale Shifts to ClickHouse to Ensure Maximum Performance in the AI Era
Triple Whale has replatformed to ClickHouse, a cutting-edge analytical database, to deliver real-time, AI-driven insights at unparalleled speed and scale. This upgrade enhances platform performance, enables advanced features like forecasting and custom dashboards, and empowers ecommerce brands with smarter, actionable data to drive growth in the AI era.
What Is a Headless Data Warehouse?
In traditional data warehousing, you provision servers or cloud instances, establish schemas, build pipelines to ingest data (ETL or ELT), and handle the day-to-day maintenance of your infrastructure. You might also set up dashboards, query interfaces, and other end-user tools.
The Rise of the AI-Native, Headless Data Warehouse
Data warehouses have traditionally been designed for humans to query. We organize schemas, define transformations, and rely on SQL or BI tools to make sense of the data. With the rise of generative AI and Large Language Models (LLMs), a new frontier is emerging: an AI-native, headless data warehouse that’s specifically engineered so an AI agent can accurately understand and retrieve information—no human query language required.
Powering the Agentic Revolution: How AI-Native Headless Warehouses Are the Missing Piece
A new era of artificial intelligence is on the horizon—one defined by autonomous AI agents that can perform tasks, make decisions, and interact with diverse systems without constant human oversight. This so-called “agentic revolution” promises to streamline countless processes across industries, from automated customer support to dynamic supply chain optimization.
Here's How TikTok's Whirlwind Weekend Impacted Ad Spend
Discover how DTC brands adjusted their ad spend before and after the TikTok outage, as well as how brands can prepare for the uncertain when it comes to ad platforms.