Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
Triple Whale x AppLovin: A Game-Changer for Ecommerce Ad Performance
AppLovin recently became available for DTC brands in a closed beta, and we are introducing an integration for AppLovin users to see all of their data right inside Triple Whale. This blog will outline what AppLovin is, the advantages of advertising on the platform, a look at why in-app ads work, and some proof-of-concept from Triple Whale brands who have integrated AppLovin into their advertising campaigns.
What is Google Shopping? Strategies to Acquire and Convert Your Best Customer
6 Reasons Artificial Intelligence Will Be Key to Digital Transformation in 2025
Discover the top reasons why artificial intelligence will have a huge impact on digital transformation in 2025, covering all hows and whys.
BFCM 2024 Trends: Big Spenders, Big Winners, and Over $2 Billion in Sales
The busiest weekend of the year for DTC brands has just come to a close, and the sales numbers are reaching for the stratosphere! Triple Whale brands pulled a staggering $2.03 billion in sales for BFCM 2024 representing a new record for revenue tracked on our platform. This article will outline statistics for the whole weekend across ad platforms and industries for a quick look at BFCM 2024 performance.
Black Friday Statistics: How 29,745 Brands Owned Black Friday 2024
On Black Friday, Triple Whale customers captured over $717 million in revenue - in a single day - representing an increase of 44.78% over Black Friday 2023. In this article, we'll dive into ad performance metrics for the Friday of all Fridays, which has set the tone for the biggest BFCM on record.
How to Calculate ROAS: Formula, Examples, and Common Mistakes
Calculating return on ad spend using the ROAS formula is simple: Divide an ad campaign's revenue by its cost. But there are common mistakes to avoid, too.
Google Ads Benchmarks by Industry (Updated 2026 Data)
This benchmark report analyzes the month-over-month performance of metrics such as CPC, CPA, CPM, CVR, CTR, AOV, ROAS, and spend across 15 different industries for Google Ads. How did your performance stack up?
Facebook Ad Benchmarks by Industry (Updated 2026 Data)
This benchmarks report analyzes the month-over-month performance of metrics such as CPA, CPM, CVR, CTR, AOV, ROAS, and Spend across 17 different industries. How did your performance stack up?
Black Friday Checklist: 10 Ecommerce Tactics to Dominate BFCM 2026
Get your BFCM checklist for 2025. 10 expert tips to prep your DTC brand for Black Friday Cyber Monday — from campaigns to CX, benchmarks, and more.
Black Friday 2026 Advertising Guide: Data, Insights, and Strategies You Need to Win BFCM
Plan ahead for BFCM 2026 with data-driven ad strategies, shopper insights, and proven tactics to drive conversions, CLV, and long-term brand loyalty.
Your Guide To Turning Pop-ups Into Personal Shoppers
In this guest blog from our friends at Justuno, you can learn how to break down a customer's activity onsite into welcome, browse/cart abandonment, and return visitor journeys to make the three key touchpoints on a website work to create endless engagement opportunities!
How to Win BFCM With AI: 8 Strategies to Optimize Your Ecommerce Business
BFCM is a key moment that brands need to capitalize on, and BFCM 2026 will be more unpredictable than ever.