Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
GeoLift 101: Your Guide to Geo-Based Incrementality Testing
GeoLift gets broken down into simple terms. Jump in to find out how to measure true ad lift by region.
Event Match Quality (EMQ): What Actually Matters on Meta & TikTok
Complete guide to Event Match Quality (EMQ) for Meta and TikTok ads. Learn good EMQ scores by event type, how to improve match quality, and why complete signal beats perfect scores.
A Guide to Incrementality Testing Methods: Different Ways to Measure True Marketing Impact
Explore common incrementality testing methods, such as geo experiments, ghost ads, and PSA tests, to find the best fit for your marketing strategy.
The Best Incrementality Testing Tools for Marketers in 2026
Compare the best incrementality testing tools for ecommerce and DTC brands. See top features, pricing, and integrations to find the right platform for you.
Incrementality Testing vs. A/B Testing: What’s the Difference and When to Use Each
The main difference between incrementality testing and A/B testing? Causality vs. comparison. Learn all about when to use each method, and why.
Black Friday Marketing Strategy: 6 Ways to Drive More Sales in 2026 (Backed by Data)
Master BFCM 2026 with data-driven strategies for acquisition and retention. Boost AOV, CLV, and loyalty with smart planning and personalized campaigns.
What is Customer Acquisition? The Ultimate 2025 Guide
Optimize your customer acquisition strategy with proven tactics, expert insights, and real-world examples to attract and convert more customers.
Black Friday 2026 Advertising Guide: Data, Insights, and Strategies You Need to Win BFCM
Plan ahead for BFCM 2026 with data-driven ad strategies, shopper insights, and proven tactics to drive conversions, CLV, and long-term brand loyalty.
How to Win BFCM With AI: 8 Strategies to Optimize Your Ecommerce Business
BFCM is a key moment that brands need to capitalize on, and BFCM 2026 will be more unpredictable than ever.
8 Strategies to Improve Average Order Value for DTC Brands
In this article, we’ll have a look at some different strategies which are as effective, but often overlooked. Here are some important ways you can boost the AOV of your DTC store and maximize your CAC.
How to Use Marketing Campaign Analytics in Ecommerce
In this guide, we will explain 10 ways to use SQL for campaign analytics and introduce a way to get the benefits of SQL without having to learn it.
Decoding the Customer Journey: The Position-Based Attribution Model Unveiled
The evolution of attribution models has paralleled the complexity of consumer paths in the digital age. As marketing campaigns became multichannel and consumers began interacting across multiple platforms, the need for sophisticated models like position-based attribution became apparent. In this article, we outline exactly what position-based attribution is and how it can lead to more efficient and effective marketing efforts.