Mary Lister

The AI Transformation: Issue #6

Welcome to another issue of the AI Transformation, where we provide Triple Whale use cases, platform updates, trending prompts with Moby, sequences, the board of the week, and a peek behind the scenes of what we're working on or excited about!

Decoding the Customer Journey: The Position-Based Attribution Model Unveiled

The evolution of attribution models has paralleled the complexity of consumer paths in the digital age. As marketing campaigns became multichannel and consumers began interacting across multiple platforms, the need for sophisticated models like position-based attribution became apparent. In this article, we outline exactly what position-based attribution is and how it can lead to more efficient and effective marketing efforts.

The AI Transformation: Issue #5

The AI Transformation: Issue #4

The AI Transformation is here! Check out Issue #4 for your introduction to the new Triple Whale, with use cases, platform updates, trending prompts, the board of the week, and a little behind the scenes of Triple Whale.

The AI Transformation: Issue #3

We're back with another issue of The AI Transformation: a product update on all things Triple Whale! Read on to discover use cases for the new verrsion of Triple Whale, platform updates, trending prompts with Moby, Sequences, the Board of the Week, and a glimpse behind the scenes at what our team is excited about!

The New Triple Whale: Product Update

Want to see what the lucky early access users of the new Triple Whale get to use? Take a peek at this update!

Introducing Triple Whale's Next Generation Platform Powered by AI

Introducing the next generation of Triple Whale. Redefine your analysis experience with Moby, the AI assistant that accesses, outputs, and analyzes your data for you.