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The AI Transformation: Issue #6

The AI Transformation: Issue #6

By 
Last Updated:  
May 17, 2024

We’re halfway through May! What a week. I don’t know about you, but my allergies have been going bananas and I haven’t seen the sun in DAYS. Send all the good vibes for sunshine, more flowers, less pollen, and… while you’re at it, can you also ask the construction crews by my apartment to start AFTER 6am? 

Now that we’ve got that handled, this newsletter will cover:

👷 Use Cases

🆕 Platform Updates

🦜 Trending Prompts

⏩ Sequences
🏆 Board of the Week

👀 Behind The Scenes at Triple Whale

Let’s get into it.

👷 Use Cases

Highlighting great use cases in the new generation of Triple Whale

The past two weeks, I’ve given you all some examples of how you can use Moby to forecast revenue and ROAS. Let’s dig into this a little. 

There’s a lot of value in breaking out returning customers from new customers; it’s one of our most-loved metric break downs. You have to split your budget and messaging differently to acquire those new customers. 

So, try this:

“Based on the last 12 months, forecast my new customer and returning customer revenue for the rest of 2024 broken down by month”

As always, pay attention to MAPE! Moby may have suggestions for you on how to improve your forecast based on the data in Triple Whale.  

🆕 The Latest and Greatest 

  • We just launched an integration with MNTN! You can connect the integration now and add the MNTN template Board to your Triple Whale. Because of the nature of connected TV, we’re not able to pull in direct attribution metrics for you (yet!), but if you use discount codes, we have a hack for you. Ask Moby to show you all purchases made with MNTN-specific discount codes, and add that output to your MNTN Board. Ta-da! 
  • You may have noticed an update in Triple Whale: Pixel has entered the chat. We heard that so many of you missed your legacy Pixel pages, so we ported them straight into the new platform for you. 
  • Exciting news: Moby got an upgrade right alongside OpenAI. This means our AI chatbot is faster and smarter than ever.

🦜 Trending Prompts 

Last week, Moby got pinged with 2653 questions 🤯

Here’s what was most popular:

Meta campaign analysis

  • Show me the Meta ads in the last 14 days that have the highest link click through rate. These ads must have spent at least $100.

Ad spend and performance

  •  What is my ROAS for Google Ads over the last 12 months by month?

Customer LTV and retention

  •  Give me LTV of customers who came from facebook in Jan 2023

Product performance and inventory

  • Give me my products and SKUs that sold the most as well as the inventory levels

Check it out: https://app.triplewhale.com/chat

⏭️ Sequences

Sequences are set to help Moby automatically run prompts, gather data, and draw strategic insights from the data outputs. 

The Sequence we can’t stop talking about this week is:

▶️ Cohorts: Historical NCPA & RPR Analysis

This sequence helps you look back at the last 12 months of data to determine your best performing months using total new customers acquired, the cost to acquire them, and their repeat purchase rate

Check it out: https://app.triplewhale.com/templates/4734f2f1-f8ad-42f1-b14e-b1a5812c8ba7?current-date-id=today&start=2024-05-16&end=2024-05-16&prev-date-id=previousPeriod&prev-start=2024-05-15&prev-end=2024-05-15

🫣 BTS @ Triple Whale

A glimpse into the stuff our team is excited about…

You all have been telling us how much to love and miss legacy Pixel pages… and we were all pretty stoked when Aj announced they’d made a glorious return in the new platform. 

🤝 Build with us 

Each week, this is where we ask you, our favorite people in the world, for help.

Got Board requests? We wanna hear ‘em. Shoot [email protected] an email if you’d like to talk about building a Board that would be displayed in our Template Library! 

📚 What we're reading

Haaave you tried Benchmarks? You can access Benchmarks using Moby or you can read our blog for all the updates you need. This one highlights how Mothers’ Day may have impacted your KPIs, and Allie, our lovely content marketer, keeps these updates coming on a regular basis so you can stay up-to-date. 

https://www.triplewhale.com/blog/dtc-benchmarks-01

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