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The AI Transformation: Issue #5

The AI Transformation: Issue #5

Last Updated:  
May 13, 2024
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The NBA playoffs are raging on, baseball bats are getting hot, and the surest sign of summer, ice cream trucks, are singing through the streets.

No one likes having to cover for 3 people and pull long hours when the days are nice. This is the prime time to get your AI copilots set up to help a sister out when the big bosses are on summer vacation. But it's just a suggestion...

As always, this newsletter will cover:

👷 Use Cases

🆕 Platform Updates

🦜 Trending Prompts

⏩ Sequences
🏆 Board of the Week

👀 Behind The Scenes at Triple Whale

Let’s get into it.


👷 Use Cases

Highlighting great use cases in the new generation of Triple Whale

Last week, you all loved my forecasting use case. So let's dig in a little. Once you ask Moby for a simple forecast ("Based on the last 6 months, forecast the next 6 months of revenue"), we can build out more insights you may need to grow to your goals by Q4.

And yes, that's right. We're just about six months away from BFCM 😵

Let's try something more marketing focused:

"Based on the last six months of ROAS, forecast the next six months of ROAS by channel."

And see what happens! Again, check your MAPE score to ensure you're getting trustworthy forecast data here.

Try it out


🆕 The Latest and Greatest

The most up-to-date features you need to know

  • We just launched an integration with Outbrain! This is part of a slew of integrations that we’ll be launching in Triple Whale in the coming weeks.
  • Our LTV Board template got some upgrades this week. Now you can view LTV 60/90 percent growth from AOV, LTV to CAC ratio per acquisition channel, and LTV to AOV percentage growth per acquisition channel. Go check it out.  
  • Now, Moby can help you understand where data is being pulled from the database. Each time you ask Moby a new data question, you can select "Explain Query" and Moby will give you an explanation like this:
Screenshot 2024-05-09 at 4.41.03 PM

Try it out


🦜 Trending Moby Prompts

Last week, Moby got pinged with 2519 questions 🤯

Here’s what was most popular:

Meta campaign analysis

"What is my Meta ROAS over the last 7 days?"

Ad spend and performance

"What did I spend on Google Ads in the past 30 days?"

Product performance and inventory

"What are my top selling products bought together in the past 30 days?"

Revenue and sales analysis

"What is the AOV of my top 1% of customers?"

Check it out


⏭️ Sequences

Sequences help Moby automatically run prompts, gather data, and draw strategic insights from the data outputs

▶️ BI: Conversion Rate by Landing Page

Analyze your landing page performance over time. This sequence will help you ensure you're optimizing your customer funnel. Plus, there’s a funny Easter egg in this sequence that may spark joy (yay) and hopefully not annoy you (oh no).  

Screenshot 2024-05-08 at 1.26.15 PM

Try it out


🏆 Board of the Week

Big news: we just announced our integration with Outbrain. And like all our integrations, it comes with a dedicated Board that you can add to your Triple Whale instance.

Here’s what you need to know about 🎧 Outbrain


What is it: Dig into the details of your Outbrain campaigns, identify your best performing ads, and make better decisions with cross-platform analysis

Who’s it for: Brands running native advertising through Outbrain. Reach out to your Outbrain rep to get connected today.

You can join me and Logan Brown, Chairman of the Boards, LIVE each Thursday at 12 pm EDT to talk about these customizable Boards in The Board Room on X and LinkedIn 📺  

Check it out


🫣 BTS @ Triple Whale

A glimpse into what our team is excited about…

Per usual, Aj dropped a #general channel banger at 10pm this week, highlighting how flippin' cool Moby's forecasting capabilities are. Scroll back up to the top of this thang to see how to test it out yourself.

Screenshot 2024-05-09 at 10.31.02 AM

🤝 Build with us

We're working on building Boards that can bring value to all our customers and live in the Template Library. If you'd like to raise your hand to work with our team and build a branded Board, reach out!


📚 What we're reading

Okay, this is a good one.

If you're not quite sure where to start with Moby, we've got 10 prompts for you to start with, complete with directions and output expectations. Written by our amazing product marketer, Ethan, who's got the inside track on all things Moby. You've gotta check it out.  

That's it for this week! Stay tuned for more exciting updates!

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