Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
How To Build The Perfect Analytics Dashboard
A well-planned analytics dashboard gives you all the information you need to run campaigns and track important KPIs. Build your own dashboard today!
The Definitive Guide to Ecommerce Analytics
Knowledge is half the battle, so make sure you brush up on these essential eCommerce analytics terms and KPIs. Position your store for success!
Customer Acquisition Cost (CAC): How to Calculate and Reduce It
Learn how to calculate customer acquisition cost using the CAC formula, explore key factors that influence it, and discover proven strategies to reduce it.
How to Calculate Customer Lifetime Value (CLV): Formulas and Examples
There’s more than one way to calculate customer lifetime value (CLV). Explore formulas, real-world examples, and learn which model fits your business best.
Understanding Ecommerce Metrics: What to Track and Why It Matters
It's essential to track important metrics and KPIs in order to make informed decisions about your business. Here are the most important eCommerce metrics that you can't afford to ignore if you want your business to be successful.
💰 How To Acquire Better Customers to Increase LTV
The most effective way to improve customer LTV? Acquire customers with more LTV potential. Here are a few ways you can do that.
Everything You Need To Know About LTV in Digital Marketing
LTV refers to the value of a prospect over their entire lifetime as a customer. We discuss customer LTV here in detail.
What Is a Good Conversion Rate? Industry Benchmarks and Key Factors
What qualifies as a good conversion rate depends heavily on your industry. Explore 2025 benchmarks as well as key factors that can affect your performance.
Here are the Only 4 Ecommerce KPIs You Need to Track
In this guide, we run you through the ONLY 4 ecommerce metrics you need to be tracking to be successful.
How to Increase Average Order Value: 17 Strategies That Actually Drive Profitable Growth
We have unearthed the secrets to increasing your AOV.
ROI vs. ROAS: Key Differences and Use Cases in Ecommerce
The key difference between ROI and ROAS is one measures total revenue and the other measures campaign revenue. But both are essential marketing metrics.
What Is Marketing Efficiency Ratio (MER)? Formula, Examples, and Why It Matters
Marketing efficiency ratio (MER) measures marketing success by determining revenue for each dollar spent on paid media. Learn how to calculate it.