Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
Elevate Your Pet Brand: Boosting Customer Lifetime Value and Conversions
Pet brands must contend with higher CPC, CPM, and CPA costs, combined with a much lower average order value than most DTC brands. It’s more challenging to acquire new customers than ever, which makes nurturing existing customers a very important strategy to set yourself apart from the pack. In this article, we’ll outline how to understand the modern pet owner, the importance of focusing on customer lifetime value (LTV) as a DTC pet brand, and how to ensure you’re crafting an experience that will keep your customers returning for more.
Beyond Paid Ads: Why You Should Be Investing in Influencer Partnerships for Customer Acquisition
In this blog, we’re going to dive into how influencer partnerships can improve your ecommerce store’s customer acquisition and how you can maximize the results by combining it with an affiliate-first approach.
BigCommerce x Triple Whale
We’re proud to announce that Triple Whale now has a beta integration with BigCommerce, and the advanced analytics, AI automation, and business intelligence offered by our tech stack can be utilized by BigCommerce merchants.
Amazon Prime Day 2024 Recap: Consumer Trends and Insights for DTC Brands
How did you fare on Prime Day? In this article, we'll take a look at consumer purchasing behavior during the Prime Day Event in 2024, and also compare some performance statistics from Triple Whale users who experienced a massive revenue increase in 2024 compared to 2023.
How Zox Used Sonar to Achieve 90% Accuracy in Data Reporting Overnight
In this article, we’ll share early results from an ecommerce brand, Zox, whose implementation of Sonar has enhanced data visibility and revitalized their marketing strategy in the EU & UK, achieving a level of profit they hadn’t seen in years.
How to Increase ROAS: 9 Proven Strategies to Maximize Your Ad Spend
Learn how to improve ROAS with strategies like smarter targeting, better creative testing, optimized landing pages, and improved attribution tracking.
How Organic Search Marketing (SEO) Fits Into the Marketing Funnel, and How Triple Whale Helps Identify SEO’s Impact
Discover how Triple Whale’s analytics can enhance your organic search marketing strategies for maximum top of funnel acquisition.
Manufactured Virality: Leveraging Modern Affiliates for Explosive DTC Growth
In this blog, we’ll outline how to position your brand for the best chance of going viral, how the influencer landscape has changed over the past decade, and Noah Tucker’s two strategies for diversifying customer acquisition channels so you’re not just relying on paid ads to get new customers.
Introducing Sonar: Triple Whale’s Enriched Data for Better Ad Performance
Today, we're making the best first-party data platform even better. Introducing Sonar: a signal-enrichment solution that enriches customer data and provides better visibility for your marketing platforms. When you improve the quality, accuracy, and completeness of the data your ad platforms use to target customers, the result is more customer touchpoints, and higher performing campaigns. Click here to learn more!
Gorgias x Triple Whale for Customer Service Insights
Introducing the Gorgias x Triple Whale integration, where you can view your high-level CS metrics from Gorgias alongside your most important business metrics. Centralizing your data will save you time, so you can track your total number of tickets, average response time, and average resolution time right in Triple Whale.
Google Marketing Live: 6 Google Ads Innovations We’re Excited About
In the Google Marketing Live keynote, Google unveiled several ways their improved technology helps them better meet the needs of advertisers, from creating new immersive ad experiences to generating high-performing creative assets. This blog will outline the top five announcements we’re most excited about!
