Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
6 Reasons Artificial Intelligence Will Be Key to Digital Transformation in 2025
Discover the top reasons why artificial intelligence will have a huge impact on digital transformation in 2025, covering all hows and whys.
BFCM 2024 Trends: Big Spenders, Big Winners, and Over $2 Billion in Sales
The busiest weekend of the year for DTC brands has just come to a close, and the sales numbers are reaching for the stratosphere! Triple Whale brands pulled a staggering $2.03 billion in sales for BFCM 2024 representing a new record for revenue tracked on our platform. This article will outline statistics for the whole weekend across ad platforms and industries for a quick look at BFCM 2024 performance.
Black Friday Statistics: How 29,745 Brands Owned Black Friday 2024
On Black Friday, Triple Whale customers captured over $717 million in revenue - in a single day - representing an increase of 44.78% over Black Friday 2023. In this article, we'll dive into ad performance metrics for the Friday of all Fridays, which has set the tone for the biggest BFCM on record.
How to Calculate ROAS: Formula, Examples, and Common Mistakes
Calculating return on ad spend using the ROAS formula is simple: Divide an ad campaign's revenue by its cost. But there are common mistakes to avoid, too.
Google Ads Benchmarks by Industry (Updated 2026 Data)
This benchmark report analyzes the month-over-month performance of metrics such as CPC, CPA, CPM, CVR, CTR, AOV, ROAS, and spend across 15 different industries for Google Ads. How did your performance stack up?
Facebook Ad Benchmarks by Industry (Updated 2026 Data)
This benchmarks report analyzes the month-over-month performance of metrics such as CPA, CPM, CVR, CTR, AOV, ROAS, and Spend across 17 different industries. How did your performance stack up?
Black Friday Checklist: 10 Ecommerce Tactics to Dominate BFCM 2026
Get your BFCM checklist for 2025. 10 expert tips to prep your DTC brand for Black Friday Cyber Monday — from campaigns to CX, benchmarks, and more.
Your Guide To Turning Pop-ups Into Personal Shoppers
In this guest blog from our friends at Justuno, you can learn how to break down a customer's activity onsite into welcome, browse/cart abandonment, and return visitor journeys to make the three key touchpoints on a website work to create endless engagement opportunities!
Marquis Increased Average Monthly ROAS by 350% Using Triple Whale
How does a beverage brand translate its retail success to DTC? In this article, we’ll outline what Marquis does, the challenges they faced with pivoting from retail to DTC, and how RSN8 Media and Triple Whale empowered them to identify opportunities through better data visibility and attribution tracking.
Navigating the Future of Ecommerce with AI and Personalization
In this article, we'll examine the current trends in the ecommerce landscape, the growing importance of a personalized customer experience, and the increased integration of AI and machine learning. Also, we’ll discuss how using the correct AI-based tools can enhance your marketing efforts, because you should be working smarter and not harder!
Marketing Durability: The Power of Pivoting
In the face of economic indicators, search volume, social media trends, and competitive landscapes continuously changing, how does a brand remain fluid and responsive? This article will provide the necessary steps for pivoting your marketing goals based on data.
Does Your Brand Really Need a Mobile App?
Deciding whether your brand needs a mobile app can be challenging. While apps do perform better in most areas, they might not be the right fit for every brand. Not all brands need an app, but many think they do. So, how do you know if an app is right for you? This article from Shop2App will outline how to decide!