Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
Top Brands Discount 2.5x More Than Competitors – Here’s Why it Works
Discover how top apparel and health & beauty brands discount 1.3-2.5x more than competitors while protecting margins. Analysis of 20,000+ brands reveals 5 strategies for aggressive discounting without destroying AOV.
What Is Customer Retention Analysis? A Guide to Tracking and Improving Retention with Analytics
Customer retention analysis helps you understand churn, measure lifetime value, and build loyalty. Explore key retention metrics and analysis methods here.
Customer Retention Rate: Formula & Industry Averages
Customer retention rate measures how well you keep customers over time. Learn how to calculate it and see how your rate compares to industry benchmarks.
What Is Customer Retention? How to Keep Customers Coming Back
Boost repeat sales and loyalty with customer retention strategies that reduce churn, improve LTV, and grow your ecommerce brand sustainably.
Black Friday Google Ads: Benchmarks, Strategies & Automations for 2026
Despite rising costs, Google Ads remained a top BFCM performer in 2025. See key trends, benchmarks, and how to optimize for success in 2026.
Black Friday TikTok Ads: Benchmarks and Strategies for 2026
TikTok is rising fast for BFCM. See why ROAS surged, how brands crushed it on TikTok Shop, and how to win with Gen Z in Black Friday 2026 campaigns.
Customer Segmentation: Definition, Types and Examples
Customer segmentation involves categorizing your customers based on shared characteristics, then marketing effectively to each segment. Learn how here.
How Triple Whale Transformed DTC SEO Agency's Weekly Reporting
Discover how Triple Whale helped DTC SEO Agency boost client retention by 50% and finally prove SEO ROI with reliable attribution and agent reporting.
The Marketer’s Guide to Unified Measurement with MMM, MTA, and Incrementality Testing
Unify MMM, MTA, and incrementality testing to eliminate blind spots, cut waste, and make smarter marketing decisions with AI-powered insights.
The Best LLM Prompts for Ecommerce Data Analysis (and How to Use Them)
Master LLM prompting for ecommerce. Learn how to turn raw data into revenue-driving insights with proven prompts for ads, LTV, inventory, and more.
The Whalies 2025: Data-Driven Growth Strategies from Industry Leaders
The Whalies 2025 recap: From AI-powered product demos to community-building with Jen Atkin, discover key insights and trends from the event.
How the New Tariffs Impact Ecommerce Supply Chains and Order Fulfillment
Discover how ecommerce brands can navigate the latest Trump-era tariff changes using smart strategies like tariff deferment, HS code optimization, and AI-powered profitability tools.