Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
Black Friday Checklist: 10 Ecommerce Tactics to Dominate BFCM 2026
Get your BFCM checklist for 2025. 10 expert tips to prep your DTC brand for Black Friday Cyber Monday — from campaigns to CX, benchmarks, and more.
Black Friday 2026 Advertising Guide: Data, Insights, and Strategies You Need to Win BFCM
Plan ahead for BFCM 2026 with data-driven ad strategies, shopper insights, and proven tactics to drive conversions, CLV, and long-term brand loyalty.
Your Guide To Turning Pop-ups Into Personal Shoppers
In this guest blog from our friends at Justuno, you can learn how to break down a customer's activity onsite into welcome, browse/cart abandonment, and return visitor journeys to make the three key touchpoints on a website work to create endless engagement opportunities!
Marquis Increased Average Monthly ROAS by 350% Using Triple Whale
How does a beverage brand translate its retail success to DTC? In this article, we’ll outline what Marquis does, the challenges they faced with pivoting from retail to DTC, and how RSN8 Media and Triple Whale empowered them to identify opportunities through better data visibility and attribution tracking.
Marketing Durability: The Power of Pivoting
In the face of economic indicators, search volume, social media trends, and competitive landscapes continuously changing, how does a brand remain fluid and responsive? This article will provide the necessary steps for pivoting your marketing goals based on data.
Elevate Your Pet Brand: Boosting Customer Lifetime Value and Conversions
Pet brands must contend with higher CPC, CPM, and CPA costs, combined with a much lower average order value than most DTC brands. It’s more challenging to acquire new customers than ever, which makes nurturing existing customers a very important strategy to set yourself apart from the pack. In this article, we’ll outline how to understand the modern pet owner, the importance of focusing on customer lifetime value (LTV) as a DTC pet brand, and how to ensure you’re crafting an experience that will keep your customers returning for more.
Beyond Paid Ads: Why You Should Be Investing in Influencer Partnerships for Customer Acquisition
In this blog, we’re going to dive into how influencer partnerships can improve your ecommerce store’s customer acquisition and how you can maximize the results by combining it with an affiliate-first approach.
How to Increase ROAS: 9 Proven Strategies to Maximize Your Ad Spend
Learn how to improve ROAS with strategies like smarter targeting, better creative testing, optimized landing pages, and improved attribution tracking.
How Organic Search Marketing (SEO) Fits Into the Marketing Funnel, and How Triple Whale Helps Identify SEO’s Impact
Discover how Triple Whale’s analytics can enhance your organic search marketing strategies for maximum top of funnel acquisition.
Google Marketing Live: 6 Google Ads Innovations We’re Excited About
In the Google Marketing Live keynote, Google unveiled several ways their improved technology helps them better meet the needs of advertisers, from creating new immersive ad experiences to generating high-performing creative assets. This blog will outline the top five announcements we’re most excited about!
Taboola x Triple Whale for Advertising Insights
Introducing the Taboola x Triple Whale integration, where combining Triple Whale's first-party data and Taboola’s extensive ad metrics allows you unparalleled visibility into your marketing efforts. It’s all about connecting the dots between ad spend and actual sales, ensuring every decision is data-driven. Ecommerce brands can leverage this integration to optimize ad spend, enhance customer acquisition, and maximize profitability.
MNTN x Triple Whale for Connected TV Ad Performance Insights
Introducing the MNTN x Triple Whale integration, where you can access your MNTN metrics directly in the Triple Whale dashboard. When you integrate your MNTN data with Triple Whale’s first- and zero-party data, you can dissect ad performance a little more granularly with the insights needed to refine and elevate your advertising game.